The Broad Introduces New Ticketing Schedule To Make It Easier To Get In
The most recent addition to L.A.'s thriving museum scene may finally be getting a little easier to get into, thanks to a revamped ticketing schedule.Admission to the Broad is free (save for special exhibits), but up until now it's still been harder to get into than brunch at Sqirl on a Saturday. Tickets usually "sell" out months ahead of time, and the L.A. Times reports that the wait for the contemporary art museum's standby line takes about 45-minutes on weekdays and twice as long on weekends.
The downtown museum announced a new ticketing schedule in a press release Tuesday morning. Beginning May 1, advance admission tickets will be released online on the first of each month for the following month (e.g., on May 1, tickets for June will be released; on June 1, tickets for July will be released, etc.). The museum hopes the new ticketing schedule will make it easier for Angelenos to plan their visits, according to the press release.
This summer, the Broad will feature a collection of works by Cindy Sherman—their first special exhibition that requires paid admission. Tickets to Cindy Sherman: Imitation of Life will be $12 for adults and free for visitors 17 and under, and special exhibition tickets will also include access to the full museum.