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Video game performers to strike in dispute over artificial intelligence

A group of women mostly wearing black "SAG-AFTRA" T-shirts walk in a picket line along a sidewalk. Their signs read "SAG-AFTRA on strike." One has her sleeves rolled up to her shoulders. One has a head wrap tied tightly to her scalp. Two others are wearing wide-brimmed sun hats.
SAG AFTRA and WGA members and supporters picket outside of Warner Brothers Studios in Burbank.
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Brian Feinzimer
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LAist
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Topline:

Performers who work for Activision, Disney, Warner Bros. and other major video game companies will walk off the job Friday after midnight.

After 18 months of negotiating, the union representing video game performers, SAG-AFTRA, said the companies have not moved fair enough on artificial intelligence protections.

Why it matters: SAG-AFTRA's chief negotiator Duncan Crabtree-Ireland said in a statement that the video game performers "demand the same fundamental protections as performers in film, television, streaming, and music: fair compensation and the right of informed consent for the A.I. use of their faces, voices, and bodies."

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Last year, actors with SAG-AFTRA went on strike for 118 days.

The reaction: Audrey Cooling, a spokesperson for the video game producers, said in a statement that the companies are disappointed in the move, and that the union and producers have made agreements on 24 out of 25 proposals.

“Our offer is directly responsive to SAG-AFTRA’s concerns and extends meaningful AI protections that include requiring consent and fair compensation to all performers working under the IMA [Interactive Media Agreement]," she said.

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