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The Broad turns 10 — here's how the downtown LA art museum is celebrating

The exterior building of The Broad with a tree on each side.
The Broad celebrates the 10th anniversary of its opening this weekend.
(
Mike Kelley
/
Courtesy of The Broad
)

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President and founding director Joanne Heyler remembers the day the Broad first opened its doors in 2015.

“We had a hundred thousand reservations booked. That was, you know, almost half of what we expected for an entire year. So we knew at that moment that this was going to be a big day.”

Since its opening, the Broad has welcomed over 6 million visitors and dozens of exhibitions. Heyler’s favorite exhibit so far? One called “Soul of a Nation: Art in the Age of Black Power 1963-1983” that went up in 2019.

“It was incredibly important for us on many levels as an institution to grapple with the themes in that show to welcome audiences who felt those themes personally,” Heyler said.

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The Broad turns 10! Celebrate L.A’s beloved museum all weekend long

As the museum celebrates its 10-year anniversary this Saturday, visitors will walk into a party-like atmosphere.

There will be a photo booth, pop-up tours and a concert on Saturday. Visitors will also be able to check out the “Jeffrey Gibson: the space in which to place me” exhibit for free this weekend.

The entrance to the Jeffrey Gibson exhibit at The Broad museum includes a blue wall with the artist's name and a multicolored artwork.
"Jeffrey Gibson: the space in which to place me" is open at the Broad through Sept. 28.
(
Joshua White / JWPictures.com
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Courtesy of the Broad
)

As Heyler reflects on the past 10 years of the Broad and looks toward the future, she’s excited for what’s to come.

The Broad is on track for its expansion to open in 2028, in time for the Olympics. The expansion will include 70% more gallery space, including artwork on painting racks that visitors can circulate around as they explore. Heyler says the museum is also looking into presenting more digital and video based artwork.

You can learn more about the Broad’s 10th anniversary celebration here. 

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