With our free press under threat and federal funding for public media gone, your support matters more than ever. Help keep the LAist newsroom strong, become a monthly member or increase your support today.
Which Studios Are Outperforming Who When It Comes To Streaming Advertising Revenue?
A giant Walt Disney Studios water tower.
(
Bertrand Guay
/
AFP via Getty Images
)
Topline:
As streamers embrace ads, which services are winning?
Why it matters: As advertising becomes the key-growth lever for the companies competing in streaming, The Ankler’s Sean McNulty takes a deep dive into the 2023 earnings reports of Disney, Paramount and Comcast, among others, to reveal who’s outperforming who in the streaming advertising business and which streamer is poised to see the most revenue growth in 2024.
As the traditional cable players continue to experience declines in their ad businesses, how quickly they can recoup those losses on streaming is vital to their financial health. And for consumers, the move to advertising affects everything from their viewing experience to their monthly subscription fees.
Sponsored message
Who’s succeeding: Paramount, thanks to its 2019 acquisition of the free ad-supported streaming network Pluto, has had a healthy head start on the current vogue for ad-based streaming. The company reported a 17% increase in streaming advertising last year, to $1.8 billion.
One to watch: Peacock, which has the fewest total subscribers compared with Disney, Max, and Paramount, does benefit from having the biggest sports programming lineup (with, not to mention, a little something called the Olympics on the way). This helped it grow 40% last year, to $1.45 billion in ad revenue.
Two not to watch — yet: Netflix and Amazon Prime Video have both embraced advertising, but neither is likely to break out its ad revenue anytime soon.
For more . . . read the full story on The Ankler.
This story is published in partnership with The Ankler, a paid subscription publication about the entertainment industry.
At LAist, we believe in journalism without censorship and the right of a free press to speak truth to those in power. Our hard-hitting watchdog reporting on local government, climate, and the ongoing housing and homelessness crisis is trustworthy, independent and freely accessible to everyone thanks to the support of readers like you.
But the game has changed: Congress voted to eliminate funding for public media across the country. Here at LAist that means a loss of $1.7 million in our budget every year. We want to assure you that despite growing threats to free press and free speech, LAist will remain a voice you know and trust. Speaking frankly, the amount of reader support we receive will help determine how strong of a newsroom we are going forward to cover the important news in our community.
We’re asking you to stand up for independent reporting that will not be silenced. With more individuals like you supporting this public service, we can continue to provide essential coverage for Southern Californians that you can’t find anywhere else. Become a monthly member today to help sustain this mission.
Thank you for your generous support and belief in the value of independent news.
But the game has changed: Congress voted to eliminate funding for public media across the country. Here at LAist that means a loss of $1.7 million in our budget every year. We want to assure you that despite growing threats to free press and free speech, LAist will remain a voice you know and trust. Speaking frankly, the amount of reader support we receive will help determine how strong of a newsroom we are going forward to cover the important news in our community.
We’re asking you to stand up for independent reporting that will not be silenced. With more individuals like you supporting this public service, we can continue to provide essential coverage for Southern Californians that you can’t find anywhere else. Become a monthly member today to help sustain this mission.
Thank you for your generous support and belief in the value of independent news.
Senior Vice President News, Editor in Chief
