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Arts & Entertainment

Streamers Adjust Their Appetites In Searching For New Content

A woman with blonde hair in a dark blouse sits behind a long desk while looking at a computer screen. In the background is a bright yellow wall with the word "Amazon" in dark letters.
Employees walk through a lobby at Amazon's headquarters in Seattle.
(
Elaine Thompson
/
AP
)

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Topline:

Although overall production in Hollywood has yet to return to the volume that had been anticipated after the resolution of last year’s strikes, the major streaming services — Netflix, Disney+ and Hulu, Max (and HBO) and Amazon Prime — are ordering new TV series and expressing what they’re looking for to sellers. The Ankler got a critical perspective on what they want from five TV agents.

Why it matters: For creatives, knowing what the market is interested in at a given moment is critical for them to be able to get a green light on a project. For consumers, the buying trends reveal what their favorite streamers are developing based in part on what’s been successful for them recently.

What’s hot: Netflix is said to be interested in prestige procedurals (or “prestige-urals”); the company hasn’t invested much in procedural shows until very recently. Disney+ is seeking the kind of comedy-fantasy series that would be of a piece with the likes of Percy Jackson and Goosebumps. Hulu is into ripped-from-the-headlines shows like its forthcoming one on Amanda Knox. Both it and Amazon are on the search for “hard funny” series in the spirit of It’s Always Sunny in Philadelphia.

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What’s not: The Bear, despite being perhaps the most acclaimed series on TV at the moment, is not an exemplar for others to follow, according to agents. Anything without a pre-sold audience also may be out of vogue.

For more . . . read the full story on The Ankler.

This story is published in partnership with The Ankler, a paid subscription publication about the entertainment industry.

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