One year ago, Congress defunded public media. Now that we're 100% community funded, please become a sustaining member or increase your existing membership today.
How Hollywood could and should deploy AI
The OpenAI logo is displayed on a cell phone with an image on a computer monitor generated by ChatGPT's Dall-E text-to-image mode on Dec. 8, 2023, in Boston.
(
Michael Dwyer
/
AP
)
Topline:
Hollywood has talked a big game around AI, but last week’s $1 trillion selloff of AI stocks has many questioning whether the promises of the technology will actually come to bear.
Why it matters: Hollywood has been conspicuously absent from the AI conversation taking place in tech and finance about the high cost and unclear returns from the technology. As studio CEOs have emphasized that AI will be crucial in the fight to cut costs, they’ve focused less on how it could generate revenue even today.
Improving the product: Where AI can really come into play for the actual output Hollywood is producing is in visual effects (VFX). These tasks are notoriously time intensive, and AI can help today in cleaning up shots and even providing effects that weren’t possible before. Before ChatGPT was on everyone’s radar, Runaway’s AI tools helped Everything Everywhere All at Once become the best picture-winning film it became.
Going global: AI can be hugely beneficial for dubbing and localization, whose costs have traditionally been too high to pursue widely. AI can help convert a rights owner’s library so they can find new audiences in international territories.
Stop the churn: One of the main reasons for streaming services losing customers and then having to try to win them back, is that consumers think there’s nothing else they’d be interested in. AI can generate more personalized recommendations for consumers, reducing churn, which both generates more revenue and saves money.
For more... read the full story on The Ankler.
This story is published in partnership with The Ankler, a paid subscription publication about the entertainment industry.
One year ago, Congress voted to defund public media, eliminating a critical $1.7 million from our budget every year going forward. But they couldn’t silence us, and we’re not going anywhere. LAist is now 100% community funded and that means we’re taking our future into our own hands and turning to you to keep local reporting strong.
You come to LAist because you want independent reporting and trustworthy local information. Our nonprofit newsroom doesn’t answer to shareholders looking to turn a profit. Instead, we answer to you and our communities. We are free to follow facts wherever they lead and to hold power to account without fear or favor. Our only loyalty is to our readers and listeners and our mission: to inform, engage, and strengthen Southern California’s communities.
If this story helped you, please become a monthly member today to help sustain this mission. It just takes 1 minute to donate below.
You come to LAist because you want independent reporting and trustworthy local information. Our nonprofit newsroom doesn’t answer to shareholders looking to turn a profit. Instead, we answer to you and our communities. We are free to follow facts wherever they lead and to hold power to account without fear or favor. Our only loyalty is to our readers and listeners and our mission: to inform, engage, and strengthen Southern California’s communities.
If this story helped you, please become a monthly member today to help sustain this mission. It just takes 1 minute to donate below.
Senior Vice President News, Editor in Chief
