Hollywood Tries To Woo Advertisers With A Slimmer Menu Of New Offerings

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Why it matters: Networks remain reliant on advertising revenue and streaming services are increasingly adding advertising tiers. Generating excitement among corporate ad buyers is an essential step in the vitality of the business — and the jobs it proffers.

How 2023’s strikes have affected work: There is, by all accounts, "less being bought, less being made, less rooms, less staff," one agent tells The Ankler. The industry is still adapting to the labor agreements it made last year. For example, the controversial writers mini-room practice is dead, but the good news is that writers who get hired are more likely to work on a show that's going to get made.

The impact of efficiency: Everyone, even the most valuable companies in the world such as Apple and Amazon, are seeking to control spending. If a producer can’t make a half-hour comedy for less than $2 million an episode, it will not get made. The ripple effect of having to keep to tighter budgets is that it is getting increasingly harder to shoot in Los Angeles.
 

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This story is published in partnership with The Ankler, a paid subscription publication about the entertainment industry.