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Hollywood Is Deploying AI For Script Evaluations
The OpenAI logo is displayed on a cell phone with an image on a computer monitor generated by ChatGPT's Dall-E text-to-image mode on Dec. 8, 2023, in Boston.
(
Michael Dwyer
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AP
)
Topline:
The emergence of artificial intelligence has become the latest seismic event to rock Hollywood. While everyone waits to see whether the technology can indeed produce scenes and eventually a full-length movie, it’s already having an impact in such vital aspects of the industry as evaluating scripts.
Why it matters: AI has become a controversial flashpoint in the entertainment business as everyone from writers to crew members worry it will reduce their employment opportunities — or at best demand that they be ever more productive. But it is a tool that’s here now and in the context of script development, AI is already in wide use.
What AI does well: In terms of reading scripts, AI is, first and foremost, fast. It can produce a multi-paragraph summary with story beats and an analysis in a matter of minutes. For a smallish production company reading 10 scripts a week, AI can save 30 hours a week.
Where AI falls short: AI script-reading programs (or general chatbots such as ChatGPT or Claude) can still hallucinate details that actually aren’t in a script. They can also fall short in conveying the kind of emotion that only a human can express. But by being able to handle the basics, that frees up assistants and entry-level development employees to share the kind of perspective that's indicative of why they want to be in the entertainment industry. — David Lidsky
For more . . . read the full story on The Ankler.
This story is published in partnership with The Ankler, a paid subscription publication about the entertainment industry.
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