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'For Your Consideration' Awards Campaigns Cover Los Angeles As Studios Jostle For Position
Japanese actor Tadanobu Asano attends FX's "Shogun" FYC Event at the Directors Guild of America Theater in Los Angeles on June 11, 2024.
(
Robyn Beck
/
AFP via Getty Images
)
Topline:
For Your Consideration season is fully underway in Hollywood, with billboards, posters, and events on seemingly every block of Los Angeles.
Why now: Emmy voting kicks off Thursday, and as such, now is peak season for studios to shill out its shows and its stars. Events featuring series creators and actors, and billboards with FYC plastered on them, are hard to miss in Los Angeles, with studios hoping for eligible voters to take note of their offerings. Come Friday, though, the madness will mostly cease.
Clang clang goes the trolley: The out-of-home advertising market in Los Angeles is estimated to be a more than $1 billion annual business. Event spaces surge in demand. And public spaces get sucked into the “for your consideration” fun as well. Last weekend at The Grove, the Peacock reality competition series The Traitors took over, complete with a “castle garden” set up in the middle of the outdoor mall and the famous Grove trolley wrapped in Traitors ads.
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Joining the fun: Media outlets, including The Ankler, get in on the action, hosting stars and behind-the-camera talent to discuss their projects. For example, David Oyelowo, star and executive producer of the limited series Lawmen: Bass Reeves, participated in an Ankler event earlier this week where he discussed why he wanted to make a series about the first Black U.S. Marshal.
For more... read the full story on The Ankler .
This story is published in partnership with
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But the game has changed: Congress voted to eliminate funding for public media across the country. Here at LAist that means a loss of $1.7 million in our budget every year. We want to assure you that despite growing threats to free press and free speech, LAist will remain a voice you know and trust. Speaking frankly, the amount of reader support we receive will help determine how strong of a newsroom we are going forward to cover the important news in our community.
We’re asking you to stand up for independent reporting that will not be silenced. With more individuals like you supporting this public service, we can continue to provide essential coverage for Southern Californians that you can’t find anywhere else. Become a monthly member today to help sustain this mission.
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