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Emmy-winning shows aren't driving TV programming like they used to. Here's why

Topline:
Despite big Emmy wins for Shōgun and The Bear, they may not signal the direction of future TV programming. Hollywood continues to prioritize broad appeal in their programming over risk-taking and critical acclaim.
What this means for audiences: Viewers may see fewer innovative and critically acclaimed programming as Hollywood looks for more conventional programming, according to The Ankler's Elaine Low. Studios are shifting their production towards safer content that appeals to broader audiences.
What about TV show programming? Hollywood continues to see a strong preferences for conventional "hard funny" half-hour comedies and modern dramas. That's despite big wins for Shōgun at this year's Emmy Awards. Agents, studios and network executives said period dramas and dramadies are out.
What the Emmys did for TV before the pandemic: An Emmy win used to direct audiences to watch those award-winning programs, giving them a second wind. The awards used to function as a three-hour advertisement for quality television. It also was once the stage to put networks and streaming services on the map.
For more... read the full article on the state of TV affairs on The Ankler.
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