Did Robin Williams’ Role In ‘Aladdin’ Really Change Casting For Animated Movies?

Dwayne “The Rock” Johnson in Moana. Antonio Banderas in Puss in Boots. Ellen DeGeneres in Finding Nemo. Chris Pratt in The Lego Movie, The Super Mario Bros. Movie, Garfield, and… a couple others.

All these big-name actors and comedians have lent their voices and talents to lead roles in animated features. And they’re just a handful of the many, many examples.

So when did this phenomenon start happening?

As the story often goes, the practice of casting celebrity-level actors rather than trained voice actors in animated films can be traced back to Robin Williams’ casting in the 1992 Disney hit Aladdin.  

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The idea is that the popularity of the character led other producers and directors to want big-name actors in their films too — in an effort to draw in more adult viewers. The consequence, so the argument goes, is that the practice led to a decrease in opportunities for trained voice actors (similar to actors and celebrities replacing models on magazine covers.)

But according to Eric Goldberg, the supervising animator for the Genie and co-director of Pocahontas, and veteran animation casting director Mary Hidalgo (The Lego Movie, Spider-Man: Across the Spider-Verse): that’s not exactly how it happened. (The two recently spoke with The Academy Museum Podcast host Jacqueline Stewart, for an episode focused on casting in animation.)

The history of casting celebrities in animation

Goldberg says that while many people do point to Williams’ casting in Aladdin as a turning point, “being an animation geek, I know of many other cases where they did cast famous people.”

Ed Wynn and Lucille Ball in a photo from May 18, 1953. The caption reads, "'Best young comedienne we have,' said Wynn after she made TV debut in his show."

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Los Angeles Herald Examiner Photo Collection / Digital Collections of the Los Angeles Public Library

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A few examples:

“Cliff Edwards, the voice of Jiminy Cricket [in Pinocchio] was already a well-known recording star, known as Ukulele Ike. And everybody knew Ukulele Ike back in 1940. In the 1950s, they cast Ed Wynn and Jerry Colonna as the Mad Hatter and the March Hare, respectively [in Alice in Wonderland], and they were both vaudeville and radio comedians. Very, very well known,” says Goldberg.

“So it certainly has had its history,” Goldberg says. “But I think in this particular case, because the humor was so linked to Robin's rhythms and Robin's style of delivery, I think that made it a turning point for an awful lot of people.”

How Robin Williams’ Genie did change things 

According to Goldberg, what was new in Williams’ portrayal of the Genie was his style of humor.

“Disney humor was not exactly ‘gut-buster’ humor. It could be a little bit tame,” Goldberg says.

“And truth be told, Disney films went more for the characterization than the gut-busting laugh, let's put it that way. Hopefully with a character like the Genie, we got both. And with this humor, there had never been that kind of humor in a Disney film before. So we all kind of felt a little subversive, you know, sticking this stuff in a Disney movie and just wondering if we're going to be be allowed to keep it in.”

Robin Williams recording the voice for his character in the 1996 sequel "Aladdin and the King of Thieves."

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Courtesy of the Everett Collection

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For casting director Mary Hidalgo — who didn’t work on Aladdin, but cast other Disney films like Tarzan and Finding Nemo — Williams’ casting had a wide-ranging impact in another way.

“I think that triggered something,” Hidalgo says. “That kind of set the bar — his comedy and his presence — he really, totally ‘plussed’ that character and that role. And I think from that moment there was a lot of high demand for that kind of actor. Somebody that will come in and read your words, but also really plus it, you know? That's why we go a lot of times for comedians.”

A push for “names”

But Goldberg and Hidalgo both say that there’s no denying that there has been — and still is — pressure from studios and producers to cast big big-name actors in animated films, particularly when it comes to lead roles.

Hidalgo recalls recommending actor/comedian Will Ferrell for the character of Sully in the 2001 film Monsters, Inc.

“He was so great, but they didn't know who he was. They knew like, ‘Oh, that guy on Saturday Night Live.’ But that's part of the whole job is trying to sell them on this thing that they don't know about, you know? And then they do always go kind of for the bigger star.”

The role ultimately went to actor John Goodman, who Hidalgo calls “the most perfect voice in animation.” And Ferrell was cast in The Lego Movie, which Hidalgo worked on, years later.

The drawbacks of celebrity

There are some times, Goldberg says, when casting a celebrity in a role can take something away from the magic of an animated character.

“You always want the characters to be their own characters,” Goldberg says. “You don't just want them to be a paper-thin carbon copy of who the voice actor is, for example."

In that sense, Goldberg says, casting lesser-known actors can help, because "you aren't necessarily referencing the persona of a previously known actor."

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