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AI fears in Hollywood exacerbated by content generated on TikTok and other platforms
Actor, director and cinematographer Mark Gray holds a sign reading "No A.I." as writers and actors staged a solidarity march through Hollywood to Paramount Studios in 2023.
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Frederic J. Brown
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AFP via Getty Images
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Topline:
AI content — and platforms for it — has the potential to become something that further erodes Hollywood’s once-steady grip over how people get their entertainment.
Why it matters: The big fear in Hollywood is AI replacing the creators and distributors of traditional filmmaking. What leaps in AI suggest, instead, is a new medium of expression, which comes with its pros and cons.
The attention economy: Hollywood is already losing the war for eyeballs to YouTube and TikTok, and AI-generated videos sucking hours of people’s time could be yet another way for people to spend their time versus watching professionally produced content.
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State of play: AI videos have improved at a disturbingly rapid clip, and dedicated social media accounts which post specific niches of AI images and videos are attracting six- and seven-figure audiences for impossible-seeming depictions of underwater fashion shows and objects and creatures transforming into other forms. There are even human creators that remake popular AI videos.
The “HBO of AI”: A startup called DreamFlare aims to be the “HBO of AI,” creating premium AI content that acts as a storytelling medium for artists who don’t have the resources to tell their stories in the traditional fashion. The company charges $3 per month for a subscription and already has 3 million subscribers after launching out of stealth mode in July.
For more... read the full story on The Ankler.
This story is published in partnership with The Ankler, a paid subscription publication about the entertainment industry.
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