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AI fears in Hollywood exacerbated by content generated on TikTok and other platforms
Actor, director and cinematographer Mark Gray holds a sign reading "No A.I." as writers and actors staged a solidarity march through Hollywood to Paramount Studios in 2023.
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Frederic J. Brown
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AFP via Getty Images
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Topline:
AI content — and platforms for it — has the potential to become something that further erodes Hollywood’s once-steady grip over how people get their entertainment.
Why it matters: The big fear in Hollywood is AI replacing the creators and distributors of traditional filmmaking. What leaps in AI suggest, instead, is a new medium of expression, which comes with its pros and cons.
The attention economy: Hollywood is already losing the war for eyeballs to YouTube and TikTok, and AI-generated videos sucking hours of people’s time could be yet another way for people to spend their time versus watching professionally produced content.
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State of play: AI videos have improved at a disturbingly rapid clip, and dedicated social media accounts which post specific niches of AI images and videos are attracting six- and seven-figure audiences for impossible-seeming depictions of underwater fashion shows and objects and creatures transforming into other forms. There are even human creators that remake popular AI videos.
The “HBO of AI”: A startup called DreamFlare aims to be the “HBO of AI,” creating premium AI content that acts as a storytelling medium for artists who don’t have the resources to tell their stories in the traditional fashion. The company charges $3 per month for a subscription and already has 3 million subscribers after launching out of stealth mode in July.
For more... read the full story on The Ankler.
This story is published in partnership with The Ankler, a paid subscription publication about the entertainment industry.
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We’re asking you to stand up for independent reporting that will not be silenced. With more individuals like you supporting this public service, we can continue to provide essential coverage for Southern Californians that you can’t find anywhere else. Become a monthly member today to help sustain this mission.
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