The Brief

The first opportunity to score regular tickets for the 2026 World Cup is on Wednesday. But be warned: Tickets may not be easy to get — and they likely won't be cheap.

Demand for the popular men's tournament is expected to soar even higher once the tournament kicks off across the United States, Mexico and Canada in June.

FIFA, the organization behind the World Cup, is also upending the way it sells tickets for its flagship tournament, which could compound the challenges of scoring them.

Most prominently, FIFA is set to unveil a controversial pricing system: They say it's not the same as dynamic pricing — but prices will adjust based on demand.

Here's what to know about ticket sales for the World Cup.

There will be multiple sales dates for tickets

The first window to get tickets will open on Sept. 10 and end on Sept. 19 — but only for eligible VISA cardholders. And they must first register their interest with FIFA. And people won't be able to actually buy tickets then.

According to information provided by FIFA, those who apply will be drawn into a lottery. If successful, they will be provided with a specific date and time slot to buy tickets starting on Oct. 1.

Those who are selected have the chance to buy tickets for any of the 104 games that will held in all three countries next year — including the final. Buyers just won't know who's actually playing in them, since the draw won't be held until Dec. 5.

Venue-specific ticket packages, meaning tickets to a handful of games in a specific host city like Boston or Mexico City, will also be available. In addition, spectators can buy tickets that are specific to a national team, but only for the three group games that each team will play.

Other opportunities to buy tickets will follow, including in late October, after the group draw, and next year.

FIFA will also operate a resale platform for ticket holders who no longer want to attend a match, as it has in previous tournaments.

Tickets will start at $60 per game — with a big catch

FIFA has touted that some group-stage tickets will start at $60, saying that will offer "an accessible entry point to the tournament." Still, the association notes that the "most exclusive" tickets could reach up to $6,730 for the final.

But what they are not touting so loudly is that the organization will also implement pricing that will fluctuate based on demand, a first for the World Cup.

It's not dynamic pricing per se; they're calling it "variable pricing." But the differences between the two can be hazy.

Aerial view of Estadio Azteca in Mexico City, Mexico, which will host the opening game of the 2026 World Cup on June 11.

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Hector Vivas

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Heimo Schirgi, the FIFA World Cup 26 Chief Operating Officer, says variable pricing means that "how the prices are adjusted are not as steep and are more balanced across the different phases."

A FIFA official further told NPR that pricing won't be set by "automated algorithms," but will be guided by a team of people who will be regularly "monitoring and making adjustments in real time" to ticket prices based on supply and demand — which suggests that FIFA officials can ultimately determine how high they are willing to let prices go. (The official declined to be identified because he was not authorized to speak to the media in an official capacity.)

FIFA has justified its decision by saying it's simply adapting to the U.S. and Canadian markets, where professional teams regularly use the controversial sales practice of adjusting tickets based on demand, just as airlines or hotels do.

FIFA's "variable pricing" will apply from the actual start of the sales window in October, which means that the $60 "accessible entry point" could quickly rise, depending on how aggressive the organization will be with pricing.

Prices adjusted to demand could also be implemented on FIFA's planned resale platform in the U.S. and Canada, though FIFA has not given exact details.

However, in Mexico, the resale platform will operate as an exchange platform, meaning buyers can receive up to the amount they spent buying a ticket from FIFA — and no more. That's the way FIFA had operated its resale platforms in the past.

Demand for the 2026 World Cup is likely to be huge

Of course, adjusting pricing based on demand doesn't necessarily mean prices will rise higher. At the FIFA Club World Cup — a tournament held in the U.S. this year — pricing actually dropped for a number of games because demand was lower than anticipated.

But the World Cup is far bigger and more established than the Club World Cup. FIFA has previously said it is expecting over 5 million people to attend next year's edition.

That would shatter the previous record from 1994, the last time the U.S. hosted, attracting over 3.5 million spectators.

Brazilian players celebrate their victory over Italy in a penalty shootout at the 1994 World Cup final in Pasadena, Calif., on July 17, 1994, as then Vice President Al Gore looks on.

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Mike Hewitt

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That's in part a function of the vastly expanded tournament, which will now consist of 48 teams, more than the 32 that participated in the previous World Cup in Qatar. The 2026 World Cup will also be held in three countries and staged in venues such as MetLife Stadium, which has a capacity of over 80,000.

Nonetheless, demand will likely be higher than supply, and getting tickets may prove difficult.

During the 2022 World Cup in Qatar, FIFA said it received over 23 million requests for about 3.4 million available tickets, meaning buyers who wanted to score tickets had a success rate of only about 15%.

There are other ways to get tickets — including hospitality and a "right to buy" system

For those who do not want the uncertainty of trying to buy regular seats during a sales window, there is another way to attend — but it will cost you.

They're called "hospitality tickets," and these premium tickets are well known to American fans. They give the ticketholder access to a reserved seating area, such as a box, along with a variety of beverages and food.

But they are pricey. Hospitality tickets have already been on sale since earlier this year, including for individual games and packages that at one point reached $73,200.

Prices have also fluctuated through the year based on demand. Right now, the cheapest hospitality ticket for a single game is listed at $1,350.

FIFA has also introduced a new ticket sales method called "right to buys," or RTBs. These offer buyers a guaranteed opportunity to buy tickets for specific games, including the final. To get one, fans have to buy digital cards which FIFA releases, or "drops," periodically. They're kind of like electronic baseball cards; they typically contain a scene or video from a previous World Cup game.

Prices range from the hundreds of dollars for guaranteed opportunities to buy playoff games down to cheaper "surprise packs" that may or may not contain an RTB. That doesn't even factor in the actual price of the ticket, which buyers will need to pay when FIFA makes them available.

FIFA even runs a marketplace where RTB owners can buy and sell these opportunities.

Lionel Messi lifts the FIFA World Cup trophy after defeating France in a penalty shootout in Lusail City, Qatar, on Dec. 18, 2022.

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Dan Mullan

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It may be the most profitable World Cup tournament ever

The combination of variable pricing and more games will likely lead to the most profitable World Cup tournament ever.

Bloomberg Intelligence estimates FIFA could rake in a record $4.4 billion, not only from general sales tickets but also by leaning heavily on hospitality seats. Such a haul would also mark a 378% surge from the last men's tournament in Qatar, according to equity research analyst Kevin Near, reflecting in part the expanded tournament with 104 matches and 48 national teams.

"These stadiums are massive, they have huge occupancy," Near says. "And because there has been such a focus now for a little while on building out premium and luxury spaces, that's where you're going to see a lot of those dollars come from."

FIFA, however, is particularly sensitive to criticism that it's just seeking profits, saying the vast majority of the money it raises from its tournaments is intended to be distributed across its 211 member associations to help support the growth of soccer worldwide.

"As part of that mission, which we take very seriously, we're looking at optimizing the revenue, but also optimizing attendance in the stadia, so it's always a balance between different factors," Schirgi from FIFA World Cup 26 said in an emailed statement.

Of course, achieving that balance doesn't necessarily mean ticket prices will be low. So when that first ticket sales window opens on Wednesday, one thing's for sure: Buying a World Cup ticket may turn into quite a game.
Copyright 2025 NPR

Los Angeles County District Attorney Nathan Hochman promised at a Tuesday night town hall that MacArthur Park will see “amazing progress” in public safety before the 2028 Olympic Games.

Several community members told LAist they have seen crime return to the Los Angeles park after months of joint drug enforcement operations by the Los Angeles Police Department and federal agencies. Those efforts led to dozens of arrests for alleged drug sales in the area.

An LAPD captain attending the town hall confirmed to LAist that the department is aware of renewed safety problems.

Hochman acknowledged those concerns and said the recent operations made progress and created an opportunity for lasting change.

“If we keep this focus and the energy on this area, MacArthur Park, Skid Row and everything in between,” Hochman said, “then we will see amazing progress before the Olympics, and that is actually a promise.”

Hochman previously promised, during a drug enforcement operation on June 4, to have a picnic at the park on Labor Day. Hochman told attendees he kept that promise when he held an event at the park on Sept. 5 with other local and federal law enforcement officials.

As district attorney, Hochman works with law enforcement agencies to prosecute criminal cases in L.A. County. He said that it will take more work from policymakers and community members to remove the open-air drug market that has been entrenched there for decades.

The area is represented by L.A. City Councilmember Eunisses Hernandez, County Supervisor Hilda Solis, state Assemblymember Mark González and state Sen. María Elena Durazo. Staff members from some of those offices, and the mayor’s office, sat in on the town hall organized by the local nonprofit California Rising.

“Feel free to put the fire under the feet of our politicians,” Hochman told about two dozen residents who attended. “All too often it is easy to spend some effort on something and then get distracted and spend some effort somewhere else.”

'Temporary' relief

Some residents and business owners agreed with Hochman that the large-scale drug enforcement operations from March through June made the area feel safer, at least for a while.

“It was temporary, but we got to see, actually, families at the bus stops with their kids — before it wasn't like that,” Elaine Alaniz told LAist Tuesday. “I think it does help us, but on the other hand I still think that we need more help. It's not just a one, two, three-day thing.”

Alaniz lives nearby and is the president of the Westlake North Neighborhood Council, which begins a block northeast of MacArthur Park.

She said she has seen some crime move away from the park and into the surrounding neighborhoods.

Capt. Ben Fernandes, who leads LAPD’s Rampart Division, said the earlier operations were successful, but there have been some setbacks.

“We made a lot of headway in the beginning,” he said. “There are some issues that we've had some repopulation, especially with addicts.”

Fernandes said that the department will continue to arrest people suspected of selling drugs near the park, while connecting people who are addicted with services to help them get sober and off the streets.

A call for community involvement

Hochman and Fernandes each emphasized that making MacArthur Park a safe and welcoming place can’t be done by law enforcement alone.

“My advice: take the park back — it's your park,” Hochman said at the town hall, calling for community organizations to plan regular outings there. “That starts to send a message that the community really cares about this park.”

He asked that performers like Justin Bieber, who played an impromptu set in the park last month, have more events there as well.

Fernandes said people can get involved to change perceptions about MacArthur Park so it's no longer thought of as a place to go to score drugs.

“What we need to do is — we as a community — come together and show [people using drugs] that it's not their place to go,” he said. “That you're going to be there with your children, with your parishioners, with your friends, with your family.”

Inglewood city officials are launching an audit of their financial relationship with SoFi Stadium and claiming the stadium could owe years of ticket taxes, one month after a judge voided the 2015 contract that brought the stadium to Inglewood. 

The Inglewood City Council voted unanimously Tuesday to commission the audit. Mayor James Butts said the move is a necessary next step after the court ruling, which threw the terms of the financial relationship between the city and Hollywood Park stadium development into question. 

Millions of dollars are at stake for both the city and the stadium businesses. City officials say that the ruling means a cap that limited the amount of admissions tax that Inglewood could collect no longer applies. They also plan to investigate the authenticity of $376 million worth of infrastructure bills Hollywood Park claims the city owes. The findings of the audit could also factor into discussions of how the city will address its current $30.8 million deficit.

The City Council motion — put forward by Butts and co-sponsored by Councilmember Dionne Faulk — requires the city attorney to retain an accounting firm to conduct the audit and report back to the public on its findings within 30 days. It set aside $325,000 from the city’s General Fund to pay for the audit. You can read the city’s full explanation of the audit here.

Butts, who was at the city’s helm a decade ago when developer Stan Kroenke brought his Hollywood Park pitch to Inglewood, said city officials built what they thought was a partnership with their stadium counterparts.

But that partnership has crumbled. Since last summer, the city and stadiums have been slugging it out in a complex series of court cases over the stadium’s contract and Inglewood’s network of video billboards. The conflict has spilled over into the Nov. 3 election via ballot measures that would change the city’s commercial advertising and ticket tax rules. 

The audit approved by the City Council on Tuesday will dig into the entire financial relationship between the stadium and city since 2015, unpacking what is owed and what was received from taxes on everything from tickets to parking. City officials plan to continue auditing the taxes on a quarterly basis into the future.

Still, it’s not guaranteed the city would be able to force the stadium development to pay any debt the audit does claim. Hollywood Park could still appeal the court ruling that voided its contract with Inglewood, while Butts said the city wants to negotiate a new contract to replace it. 

A Hollywood Park spokesperson said the stadium development has lived up to its financial obligations, including paying all of its taxes.

“This is yet another thinly veiled attempt to distract from scrutiny surrounding the City’s own fiscal mismanagement and the questionable actions of its Mayor,” the spokesperson wrote in a statement.

Some locals at Tuesday’s meeting said during public comments they were baffled why the city hadn’t set up an audit process earlier.

“We have needed an audit from day one. We can’t sit here and claim we didn’t know or have an inkling what we were doing with Hollywood Park,” Diane Sambrano said. 

Exterior of Sofi Stadium in Inglewood

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Speaking during the meeting, Butts said the audit was triggered because of the void left by the development agreement and because major events including the 2027 Super Bowl and 2028 Olympics are about to hit Inglewood.

The mayor first claimed the development agreement was illegal in a letter written directly to Stan Kroenke last year, saying the city’s lawyers made the determination while researching billboard litigation.

Millions in tax revenue at stake

After the judge ruled in agreement with the city, Butts told The LA Local that city officials were still researching the specific implications of the court’s ruling. In Tuesday’s council motion, city staff highlighted what they say is one major change they’ve discovered: There’s no longer a limit on how much admissions tax the city can collect.  

Inglewood collects a 10% tax on tickets sold at SoFi Stadium, but the 2015 initiative that brought the stadium to the city put a cap on that revenue, starting at $15 million a year and increasing annually with inflation. 

The admissions tax cap also happens to be the subject of the current ballot Measure AT. WOW Media, the billboard operator allied with the city in its dispute with the stadium, is funding a campaign in favor of the initiative.

Admissions tax has been a sizable revenue stream for the city — bringing in an average $20 million a year since SoFi Stadium opened — but city officials have said it could be significantly bigger. A city analysis of Measure AT estimated that getting rid of the cap could bring in as much as an extra $50 million in future years. The city did not estimate how much admissions tax revenue it has missed out on while the development agreement was in effect.

The Inglewood audit seeks to clarify basic questions about how taxes are assessed on ticket sales and whether those taxes are actually forwarded to the city. Officials say it will provide transparency about ticket sales, pricing and fees, which have been heavily scrutinized in recent years across the state. 

Gray gets support on proposal for future billboard revenue audit

Councilmember Gloria Gray attempted to amend the audit motion Tuesday, asking the city manager to also audit the revenue the city gets from billboard fees.

“I believe the same standard of financial transparency should apply to every city agreement,” Gray said.

Though her motion didn’t receive a second, Councilmember Eloy Morales said he’d support putting a billboard revenue audit on the council’s agenda in the future. 

“I think we all support all those audits,” Morales said. 

Gray’s move was a rarity for a council that seldom debates motions during public meetings and almost always votes unanimously. The councilmember is currently running for mayor against Butts.

Inglewood pulls in as much as $8 million a year from billboards, according to budget records. Much of that comes from a series of deals the city cut with WOW Media, allowing the billboard company to construct and operate the billboards on public medians and sidewalks. In return, WOW gives the city a cut of ad revenue along with other concessions.

The post Inglewood is investigating if SoFi Stadium owes years’ worth of ticket taxes appeared first on LA Local.