The Brief

The first opportunity to score regular tickets for the 2026 World Cup is on Wednesday. But be warned: Tickets may not be easy to get — and they likely won't be cheap.

Demand for the popular men's tournament is expected to soar even higher once the tournament kicks off across the United States, Mexico and Canada in June.

FIFA, the organization behind the World Cup, is also upending the way it sells tickets for its flagship tournament, which could compound the challenges of scoring them.

Most prominently, FIFA is set to unveil a controversial pricing system: They say it's not the same as dynamic pricing — but prices will adjust based on demand.

Here's what to know about ticket sales for the World Cup.

There will be multiple sales dates for tickets

The first window to get tickets will open on Sept. 10 and end on Sept. 19 — but only for eligible VISA cardholders. And they must first register their interest with FIFA. And people won't be able to actually buy tickets then.

According to information provided by FIFA, those who apply will be drawn into a lottery. If successful, they will be provided with a specific date and time slot to buy tickets starting on Oct. 1.

Those who are selected have the chance to buy tickets for any of the 104 games that will held in all three countries next year — including the final. Buyers just won't know who's actually playing in them, since the draw won't be held until Dec. 5.

Venue-specific ticket packages, meaning tickets to a handful of games in a specific host city like Boston or Mexico City, will also be available. In addition, spectators can buy tickets that are specific to a national team, but only for the three group games that each team will play.

Other opportunities to buy tickets will follow, including in late October, after the group draw, and next year.

FIFA will also operate a resale platform for ticket holders who no longer want to attend a match, as it has in previous tournaments.

Tickets will start at $60 per game — with a big catch

FIFA has touted that some group-stage tickets will start at $60, saying that will offer "an accessible entry point to the tournament." Still, the association notes that the "most exclusive" tickets could reach up to $6,730 for the final.

But what they are not touting so loudly is that the organization will also implement pricing that will fluctuate based on demand, a first for the World Cup.

It's not dynamic pricing per se; they're calling it "variable pricing." But the differences between the two can be hazy.

Aerial view of Estadio Azteca in Mexico City, Mexico, which will host the opening game of the 2026 World Cup on June 11.

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Heimo Schirgi, the FIFA World Cup 26 Chief Operating Officer, says variable pricing means that "how the prices are adjusted are not as steep and are more balanced across the different phases."

A FIFA official further told NPR that pricing won't be set by "automated algorithms," but will be guided by a team of people who will be regularly "monitoring and making adjustments in real time" to ticket prices based on supply and demand — which suggests that FIFA officials can ultimately determine how high they are willing to let prices go. (The official declined to be identified because he was not authorized to speak to the media in an official capacity.)

FIFA has justified its decision by saying it's simply adapting to the U.S. and Canadian markets, where professional teams regularly use the controversial sales practice of adjusting tickets based on demand, just as airlines or hotels do.

FIFA's "variable pricing" will apply from the actual start of the sales window in October, which means that the $60 "accessible entry point" could quickly rise, depending on how aggressive the organization will be with pricing.

Prices adjusted to demand could also be implemented on FIFA's planned resale platform in the U.S. and Canada, though FIFA has not given exact details.

However, in Mexico, the resale platform will operate as an exchange platform, meaning buyers can receive up to the amount they spent buying a ticket from FIFA — and no more. That's the way FIFA had operated its resale platforms in the past.

Demand for the 2026 World Cup is likely to be huge

Of course, adjusting pricing based on demand doesn't necessarily mean prices will rise higher. At the FIFA Club World Cup — a tournament held in the U.S. this year — pricing actually dropped for a number of games because demand was lower than anticipated.

But the World Cup is far bigger and more established than the Club World Cup. FIFA has previously said it is expecting over 5 million people to attend next year's edition.

That would shatter the previous record from 1994, the last time the U.S. hosted, attracting over 3.5 million spectators.

Brazilian players celebrate their victory over Italy in a penalty shootout at the 1994 World Cup final in Pasadena, Calif., on July 17, 1994, as then Vice President Al Gore looks on.

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That's in part a function of the vastly expanded tournament, which will now consist of 48 teams, more than the 32 that participated in the previous World Cup in Qatar. The 2026 World Cup will also be held in three countries and staged in venues such as MetLife Stadium, which has a capacity of over 80,000.

Nonetheless, demand will likely be higher than supply, and getting tickets may prove difficult.

During the 2022 World Cup in Qatar, FIFA said it received over 23 million requests for about 3.4 million available tickets, meaning buyers who wanted to score tickets had a success rate of only about 15%.

There are other ways to get tickets — including hospitality and a "right to buy" system

For those who do not want the uncertainty of trying to buy regular seats during a sales window, there is another way to attend — but it will cost you.

They're called "hospitality tickets," and these premium tickets are well known to American fans. They give the ticketholder access to a reserved seating area, such as a box, along with a variety of beverages and food.

But they are pricey. Hospitality tickets have already been on sale since earlier this year, including for individual games and packages that at one point reached $73,200.

Prices have also fluctuated through the year based on demand. Right now, the cheapest hospitality ticket for a single game is listed at $1,350.

FIFA has also introduced a new ticket sales method called "right to buys," or RTBs. These offer buyers a guaranteed opportunity to buy tickets for specific games, including the final. To get one, fans have to buy digital cards which FIFA releases, or "drops," periodically. They're kind of like electronic baseball cards; they typically contain a scene or video from a previous World Cup game.

Prices range from the hundreds of dollars for guaranteed opportunities to buy playoff games down to cheaper "surprise packs" that may or may not contain an RTB. That doesn't even factor in the actual price of the ticket, which buyers will need to pay when FIFA makes them available.

FIFA even runs a marketplace where RTB owners can buy and sell these opportunities.

Lionel Messi lifts the FIFA World Cup trophy after defeating France in a penalty shootout in Lusail City, Qatar, on Dec. 18, 2022.

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It may be the most profitable World Cup tournament ever

The combination of variable pricing and more games will likely lead to the most profitable World Cup tournament ever.

Bloomberg Intelligence estimates FIFA could rake in a record $4.4 billion, not only from general sales tickets but also by leaning heavily on hospitality seats. Such a haul would also mark a 378% surge from the last men's tournament in Qatar, according to equity research analyst Kevin Near, reflecting in part the expanded tournament with 104 matches and 48 national teams.

"These stadiums are massive, they have huge occupancy," Near says. "And because there has been such a focus now for a little while on building out premium and luxury spaces, that's where you're going to see a lot of those dollars come from."

FIFA, however, is particularly sensitive to criticism that it's just seeking profits, saying the vast majority of the money it raises from its tournaments is intended to be distributed across its 211 member associations to help support the growth of soccer worldwide.

"As part of that mission, which we take very seriously, we're looking at optimizing the revenue, but also optimizing attendance in the stadia, so it's always a balance between different factors," Schirgi from FIFA World Cup 26 said in an emailed statement.

Of course, achieving that balance doesn't necessarily mean ticket prices will be low. So when that first ticket sales window opens on Wednesday, one thing's for sure: Buying a World Cup ticket may turn into quite a game.
Copyright 2025 NPR

Alysa Liu’s comeback at this year’s Olympics — and her stunning gold medal win — has rocked the world of figure skating, making headlines due to her joy while performing and her commitment to mental health on and off the ice.

Though she primarily trained in Oakland, Liu, who’s also a psychology student at UCLA, has used a facility in Lakewood as one of her home bases away from home. The 20-year-old started training there as she came back from retirement and prepared to take the gold medal (not that that was necessarily her goal, to hear her tell it).

It’s part of a long history for the Rinks-Lakewood ICE, which has also hosted many champions and Olympians over the years, including Mariah Bell, Nathan Chen, Ashley Wagner and Adam Rippon, and counts prominent figure skaters among their staff.

“ We're not unfamiliar with Olympic ties,” said Braden Overett, the skating manager at Lakewood ICE, though he also clarified, “that does not in any way diminish the fun and the coolness [of Liu’s win].”

Lakewood ICE’s place in this year’s Olympics

Working with her coaches remotely, Liu started to drill down on perfecting her skating while also attending classes at UCLA. And though she moved on to her home base at Oakland Ice Center as the Olympic training started to ramp up, the staff who worked with her at Lakewood ICE kept cheering her on.

Overett said that he loves highlighting the Olympic connections at the rink, which may not be obvious to everyone who skates there.

“It's always fun just to connect the dots, right?” Overett said. “It's like going to a restaurant and then you find out later it's your favorite actor's restaurant.”

Ashleigh Ellis runs the nonprofit Unity Ice Academy, which focuses on increasing access to figure skating for kids of all backgrounds at Lakewood ICE.

“ That's just very much how the skating world is. It's very small, you never know who you're going to run into at any time,” Ellis said. “ Could you imagine just being on the ice with a national champion and Olympic skater of any sort? It's just so inspiring for the kids to see that and be within the vicinity of that.”

And Liu wasn’t the only 2026 Olympic figure skater who's used the facility. Li Yu-Hsiang, the Taiwanese national champion who represented Chinese Taipei in Milan this year, also trains in Lakewood.

The rink’s coaches

The small world of skating means that even novice skaters can take classes from world-class skaters: 1976 Olympic silver medalist Dianne de Leeuw teaches there, as do national medalists (and future Olympic contenders) Starr Andrews and Josephine Lee.

 "To get to see them and to get to share ice with them just has a layer of magic that you can't replace and you can't get anywhere else,” Overett said. “ You see the turnover of generations, and it brings in a huge element of history.”

What Liu’s win means for the skating world

Ellis is already using Liu’s example to stress the importance of mental health to the kids and families she works with, like one parent who was worrying about her child taking two weeks off skating due to pneumonia.

“I was like, ‘Alysa Liu took two plus years off and she just won the Olympic gold. Do not worry about it this two weeks,’” she said.

A bipartisan bill aimed at protecting pets during disasters has been introduced in Congress, with a Southern California representative citing the rescue efforts of local organizations during last year’s L.A.-area fires.

The PETSAFE Act of 2026 — which stands for Providing Essential Temporary Shelter Assistance For Emergencies — would expand the use of emergency management funds so local governments can plan for evacuations that move animals to safety, as well as provide veterinary care and rescue equipment during disasters.

Rep. Judy Chu (D-CA) helped introduce the bill earlier this month with several House of Representatives colleagues, including Republican Rep. Brian Mast of Florida and Democrat Rep. Dina Titus of Nevada.

Chu, who represents Pasadena and Altadena in the 28th Congressional District, said when the Eaton Fire tore through her district, many families delayed evacuations because they couldn’t bear to leave their pets behind.

She told LAist she’ll never forget seeing the cats, dogs and other animals with burned feet and singed fur who were being cared for by Pasadena Humane in the aftermath.

“But to think, if there is even one more thing we could do to keep our precious pets safe, wouldn't we want to do that?” Chu said. “So this PETSAFE Act could go a long way towards making sure that our loved pets can indeed survive a disaster.”

About the bill

Pasadena Humane teams looked for pets and wildlife in Eaton burn zones, dropping off food and water along the way.

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The PETSAFE Act now has been referred to the House Committee on Transportation and Infrastructure. The bill would amend the Emergency Management Performance Grant program to increase the federal cost share for certain animal-related preparedness activities from 50% to 90%.

Supporters say this would lower barriers and make it more affordable for communities to roll out emergency protection plans for people and pets.

Specifically, the PETSAFE Act would allow state, local and tribal governments to use grant money awarded by FEMA toward pet supplies, crates, veterinary equipment, emergency generators and training, among others.

Pet owners whose homes are under disaster-related evacuation orders can be faced with an “impossible choice” — leaving their pets behind or staying home with them, which risks the owner’s own safety and complicates rescue efforts for first responders, according to Chu’s office.

The bill aims to address the challenges pet owners and first responders face without authorizing new federal spending, according to Mast’s office.

How we got here 

Chu said local shelters, including Pasadena Humane, and communities across California stepped up to care for all kinds of animals during the Eaton Fire, which ignited in January 2025.

Pasadena Humane helped more than 1,500 pets and wildlife during the fire and in the aftermath by providing shelter, medical care and emergency resources.

A horse was housed in the organization’s garage when Chris Ramon, Pasadena Humane’s president and CEO, ran into its owner walking down Raymond Avenue for miles.

“Part of me likes to think that this won’t happen again,” Ramon told LAist last month. “But the realist in me realizes … disaster preparedness is something that just is an ongoing conversation for us at Pasadena Humane.”

Chu also cited the work of the ASPCA, which helped more than 530 animals during the Eaton Fire, including goats, parakeets, pigs and a gecko, according to the organization.

She said local organizations did “tremendous” work and “lovingly cared for” the rush of animals affected by the fire.

“But what we would want to do is to make sure that there is an even better system for animal evacuation and ways to ensure that pets could be safe,” Chu said, adding that would relieve the burden on places like Pasadena Humane.

Other laws aiming to protect pets

This is not the first time last year’s fires have led to new legislation focused on protecting pets during emergencies.

A new state law known as the FOUND Act, which went into effect Jan. 1, was inspired by Oreo the Pomeranian, who reunited with its Pacific Palisades owner in an emotional, viral video during the Palisades Fire.

The law requires cities and counties to include procedures for rescuing pets during mandatory evacuations in their next emergency plans, which need to be updated every five years to qualify for FEMA assistance.