The Brief

To Spencer Pratt and his supporters, becoming mayor of Los Angeles first means winning the internet.

Pratt has amplified outlandish artificial intelligence videos, including one depicting lightsaber duels between him and the city's current mayor, Karen Bass, and another where he's portrayed as Batman descending on a burning Los Angeles to save the day; his campaign has tapped an army of freelance "clippers" to edit short social media snippets of him bashing the city's leaders; and he talks about nonexistent "super meth" plaguing the city's streets and pushed false narratives about California lawmakers' response to the Palisades Fire.

A screenshot of a artificial intelligence video created by a supporter of Spencer Pratt.

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Charlie Curran via Twitter

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It's perhaps no surprise that the 42-year-old former villain of the reality television show "The Hills" knows how to work the attention economy, but he's doing so by borrowing the combative and mocking style of politics popular in fringe online forums and celebrated by allies of President Trump.

"He's probably the most Trumpian candidate we've ever seen in terms of house style," said Steve Bannon, Trump's former top adviser. "Trump's superpower was bringing in people into politics who hate politics, and that's what he's doing online right now."

Pratt's internet antics are up against long odds.

On June 2, Angelenos will go to the polls for the city's "jungle primary," a nonpartisan contest where Pratt, a Republican, will face off against Democratic incumbent Bass and progressive council member Nithya Raman.

If any candidate surpasses 50% of the vote, that person becomes mayor. If nobody does, the top two vote getters compete in a November runoff. Polls show Pratt and Raman neck and neck, with Bass commanding a comfortable lead.

Yet Pratt is harnessing the web to shake things up.

He has leapt into the usually more mundane world of municipal politics with brash and extreme rhetoric, taking to TikTok, with direct-to-camera videos condemning Bass' response to the devastating Pacific Palisades wildfires that claimed his family's home. He describes Bass as "the mayor who let the town burn down."

Pratt has also blamed city leaders with enabling the deterioration of city residents' quality of life, or, as he puts it on TikTok, "a city battered by fires, homelessness and crime," a framing that would sound familiar to anyone watching right-wing influencers and streamers.

Pratt says, without evidence, that "socialists in LA city government are stealing your money." He denigrates the city's homeless as fentanyl-addled "zombies." And he has promised to clear out encampments by mass-arresting people living on the streets.

He's accused Bass and Raman of "running a grift with the Homeless Industrial Complex," a vague and unsubstantiated claim aimed at whipping up his fans online, according to Dan Cassino, a professor of government at Fairleigh Dickinson University who studies masculinity and politics.

"These are the sorts of things that play very well in red-pilled forums where there's this idea that everyone is in control of their lives and 'we need to embrace hard truths out there that they won't teach you in school,'" he said.

Pratt's endorsement from podcaster Joe Rogan, Cassino said, is proof of Pratt's credibility in the manosphere, the bro-friendly world of male influencers who wage war against polite society.

"Focusing on this audience is a way to target young men," Cassino said. "Just as Trump did in 2024, and now we see Spencer Pratt doing the same thing."

Former LA councilmember: 'Winning the internet' doesn't equal an election win

Former Los Angeles City Councilman Mike Bonin has been watching Pratt's campaign morph from unserious long-shot to top three contender.

Pratt had a megaphone of millions of social media followers before he ran for public office. That has helped supercharge the spread of the AI slop videos his fans have made. So has Elon Musk's repeated re-sharing and replies to Pratt's content on X, the platform the tech mogul owns, to his 240 million followers.

When Pratt wants his incendiary campaign messages and AI content to spread even farther, conservative influencers like Laura Loomer, Ben Shapiro and Benny Johnson are at the ready, commenting and reposting to juice Pratt's reach.

"Winning the internet is not the same thing as winning the election, but it can help," said Bonin, who now directs the Pat Brown Institute for Public Affairs at Cal State Los Angeles.

Spencer Pratt often turns to TikTok to promote his candidacy for mayor of Los Angeles.

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TikTok

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He points to how the kinetic digital campaign of New York City Mayor Zohran Mamdani inundated Instagram Reels and TikTok with videos showing how natural and conversant he was with the format.

More close to home, Los Angeles Controller Kenneth Mejia won his 2022 election using his two corgis on billboards and in social media videos as a way of appealing to those terminally online.

The difference with Pratt, Bonin said, is that he's using the leverage of the well-oiled right-wing online media machine.

"Unlike left-leaning candidates, right-leaning candidates come into an internet ecosystem that is well-practiced in promoting itself through its various networks," he said.

Also giving a signal boost, Bonin said, was the launch of California Post, a West Coast edition of conservative New York Post owned by Rupert Murdoch, around the same time Pratt launched his campaign. The outlet has "been reinforcing the supposed dystopian crisis Los Angeles has been living through, and that is a big part of Pratt's narrative," Bonin said.

Pratt and his campaign did not return requests for an interview. Bass did not offer any comment.

Raman, through a spokesman, dismissed Pratt's online tactics, saying the AI slop videos show how out of touch he is with something that's an existential concern to the city's entertainment industry.

"Hollywood jobs are being devastated by AI, meanwhile Spencer Pratt is using his platform to promote AI-generated content amplifying the very technology replacing the workers he claims to care about," Raman said in a statement. "Our videos are made by working film and television professionals who believe Los Angeles can be better."

The MAGA tightrope walk

There are two ways to respond to this: Try to meet Pratt on his level, or don't participate at all.

Cassino, the government professor at Fairleigh Dickinson University, said Raman and Bass are taking "the Rose Garden strategy" by not trying to match the intensity and absurdity of Pratt's online campaign, which he said is probably politically wise.

"He's more chronically online than they are. He has fans who generate this stuff for him in a way that they don't, so any attempt for them to do this will make them look inauthentic," he said.

It is difficult to gauge how much of Pratt's content and rage-baiting is coming across the social media feeds of Los Angeles voters, but, at least on X, he's been praised as the candidate who is the most "anti-woke" and "based," internet slang for being unapologetically one's self and unafraid of offending others.

His favorite pejorative for Bass is "Karen Basura," which is Spanish for trash. And he calls the mayor's supporters "Bassholes" — cruel, bully-like language that Cassino said is catering to young men online.

"If people are voting for Spencer Pratt because they think it's funny versus because they seriously want him to be mayor, the vote still counts," Cassino said.

However it is resonating or not with voters, Pratt is not slowing his inflammatory language and pugnacious tone.

It's a posture being lapped up by the online MAGA sphere. It also represents the new template for right-wing political candidates, both national and local, Bannon added.

"Pratt knows it's not politics, it's drama," said Bannon, who was a Hollywood financier before he got into politics. "He's got a warrior mentality."

If Bannon found any criticism of Pratt's campaign, it would be Pratt's shameless promotion of AI slop.

A fierce critic of Silicon Valley, Bannon said the videos are entertaining, but they risk turning off voters who can see them as trivializing the race, not to mention how the internet is already glutted with AI junk and fakes.

"On the AI slop, he's one inch away from jumping the shark," Bannon said. "It can be effective, but it's starting to get tiresome, and it could backfire if you promote it too much."

Internet notoriety, though, cannot dislodge one fact about Los Angeles: Registered Democrats outnumber Republicans three to one, presenting Pratt with a serious challenge if he advances to the November runoff.

Trump on Wednesday signaled support for Pratt. The mayoral hopeful did not immediately blast this out to his social media followers.

And that's because, while Pratt is a registered Republican, he has tried to separate himself from the MAGA movement and has repeatedly highlighted how the mayor's race in Los Angeles is nonpartisan.

It's a tightrope walk that Bannon, one of the chief architects of the MAGA movement, is keenly attuned to as he offers conditional praise for Pratt.

"Tell him I would endorse him," Bannon said. "But I don't want to hurt his chances of winning in LA."
Copyright 2026 NPR

Southern California was built on radio.

"I can still hear the jingle KFWB News 98,” wrote  Taline in Los Feliz, during a recent conversation on LAist's daily news show, AirTalk, which airs on 89.3 FM. “I grew up hearing that in my dad's minivan on the way to and from school. It has a special place in my heart.”

Back in April, broadcast company Audacy announced KNX News — one of the last-remaining all-news FM stations — was leaving the FM dial where it had simulcast on 97.1 FM since 2021. The station, which is also one of the oldest in L.A., is not budging from 1070 AM where it has been on the air for more than 100 years. The move away from FM officially happened in May to make way for a new sports talk station, which Audacy officials called an area of growth for advertisers in today’s media landscape.

The move is one in a long line of changes for radio and a reminder that before podcasts, playlists and algorithms, many Southern Californians built their days around radio broadcasts.

Radio, a daily ritual

The construction of KNX

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Herman J. Schultheis

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Los Angeles Public Library

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Michael Jackson, a well-known KNX, personality

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Los Angeles Public Library

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Larry Mantle, now in his 41st year hosting AirTalk, remembers being a kid and dreaming of what it might be like to be behind the mic at one of these radio stations.

“ I grew up with KNX," he said. “My dream job as a kid was to be an anchor on KNX or KFWB, the two local all-news radio stations, 'cause there was nothing like hosting AirTalk that even existed at that point.”

Mantle opened up the phone lines on a recent show to hear from his fellow SoCal radio lovers about the shows they miss and the memories they have. Here's what they had to say:

A love for radio, then and now  

A pilot of KMPC's traffic alert helicopter pictured with his daughter and grandson.

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Los Angeles Public Library

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A 1963 picture of Valley State College (now Los Angeles Valley College) preparing to launch KVCM

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Larry Leach

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Los Angeles Public Library

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“When you'd walk down Hollywood Boulevard where the station was, you could hear it playing as you went down the street,” said  Olivia in Glendale about KLAC 570 with Al Jarvis.

 Larry in Yorba Linda shouted out KBCA Jazz for its 24-hour jazz, saying “When I first moved out here in '68 from Phoenix, which had like an hour a week, it was a real wonder.”

 Mark in Glassell Park emailed that he loves KCRW’s Henry Rollins, writing, “I used to bristle at his unique DJ persona, but over time, I came to love him and his crazy eclectic playlists. I find his knowledge in history and punk rock fascinating. He's a gem and a legend."

"I'd like to give a shout-out to all the DJs working at KXLU, the college station at Loyola Marymount University, said  Jeremy in Culver City in an email. “That station's been on the air for nearly 60 years. I believe it's one of the best examples of what's possible with radio."

"KFWB and KRLA back in the day when they were rock music stations —  Dr. Demento, one of my favorite on-air personalities, also had eclectic music taste," said  Carrie in Desert Edge.

“ Dr. Demento was must listening when I was a kid in junior high school at Le Conte Junior High in Hollywood,” Mantle added. “Every Sunday night on KMET, we would make sure we were listening to Dr. Demento and his funny records.”

The question remains…

An 11-year-old winning a car in a KMPC contest in 1963.

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Los Angeles Public Library

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Listener support is vital to any radio station, and it’s clear KNX has many lifelong fans. AirTalk listeners highlighted their support for household KNX names over the decades like Bill Keene, Melinda Lee, Mike Roy and Jackie Olden.

As KNX makes changes, many are watching closely and thinking about the future of radio.

Listeners like Tommy in La Quinta are left wondering if the radio dial will be the same…

“I’m a hardcore listener, but I don't know about casual listeners [and] if they'll tune to AM,” he said.

After months of hand-wringing, Los Angeles and LA28 have come to a tentative agreement on how Olympics organizers will reimburse the city for its expenses for the 2028 Summer Games.

According to the deal, the private Olympic organizing committee will pay upfront for the estimated cost of services that are not eligible for federal reimbursement, like trash pick-up and traffic control. Under another proposal, the city would also be able to tap an LA28 contingency fund if it isn't fully repaid by the federal government for policing costs at Olympic venues.

The agreement is nearly nine months overdue and still needs approval by Mayor Karen Bass and the City Council.

The 2028 Olympics are intended to be privately financed, and an existing city agreement with LA28 states that the Olympics organizers, not L.A., will pay for extra costs for public services in support of the Games. But L.A. is the financial back-stop for the Olympics, meaning if LA28 goes in the red, taxpayers will pick up the bill.

Beyond that, the city services agreement presents another area where L.A. could incur additional unexpected expenses for hosting the Games. L.A. City Councilmember Monica Rodriguez warned LA28 CEO Reynold Hoover earlier this year that a bad deal could "bankrupt" the city.

Jacie Prieto Lopez, an LA28 spokesperson, and Paul Krekorian, who leads the city's office of major events, said in statements that the freshly inked agreement would help deliver a fiscally responsible Games.

"Mayor Bass’ priority is that the 2028 Olympic and Paralympic Games be fiscally responsible, protect taxpayers, and benefit Angelenos for decades to come. This agreement helps deliver that commitment," Krekorian said.

But the contract between the two parties doesn't fully resolve one of the biggest areas of financial risk for the city: the enormous cost of security for an event as extensive and high-profile as the summer Olympics and Paralympics.

Organizers are counting on the federal government to pay for public safety at Olympic venues that are considered part of a "national special security event." That includes costs for LAPD staffing. LA28 has not included security costs in its $7.1 billion budget — a fact that City Attorney Hydee Feldstein Soto criticized earlier this year.

The federal government has so far allocated $1 billion for security costs for the Olympics. Exactly where those federal funds will go has not yet been determined, and there's no guarantee they will cover all of L.A.'s policing costs.

To address this, city officials have also proposed an amendment to a 2021 agreement between the city and LA28. That amendment would establish that if L.A. is not reimbursed by the federal government for all its eligible expenses, it could dip into LA28's contingency fund of $270 million before the private organizing committee could use those funds for any legacy projects.

But that bucket of money will first be used for any costs that Olympics organizers still owe if they run out of revenue — meaning if the Olympics don't turn a profit, the city's access to that money will depend on how much is left for the taking.

Civil rights attorney Connie Rice, who has been tracking the city's negotiations with LA28, told LAist the agreement was a "PR document" not a deal. She pointed out that if the federal government does not pay up for security spending as expected, L.A. could be in trouble.

" It leaves the taxpayers with a GoFundMe strategy," she said.

The city services agreement lays the groundwork for more negotiations between LA28 and the city. Each venue will require its own agreement, to be negotiated by July 1, 2027. Venues in the city of L.A. include Dodger Stadium, the L.A. Convention Center, L.A. Memorial Coliseum and the Venice Beach Boardwalk.

The City Council's ad-hoc committee on the 2028 Games will meet Tuesday afternoon to vote on the agreement.