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The Brief

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  • The L.A. Report
    Listen • 4:27
    SCOTUS makes 'roving' sweeps legal for now, State of CA sues L.A. County, Deals in honor of Long Beach's 908 Day — The P.M. Edition
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  • Explore LA
    It’s 908 Day!
    Celebrate all things Long Beach (with discounts!)
    By  Adolfo Guzman-Lopez
    Published September 8, 2025 1:43 PM

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    Three people stand in front of a giant mural of a woman against a colorful background with her hands folded across her chest.
    Long Beach pride extends to its colorful murals.
    (
    Dina Saadi
    /
    Courtesy Long Beach Walls
    )
    It's 908 Day (the first part of Long Beach's ZIP code), and a time to celebrate all things Long Beach-ian. The day's been going since 2014, but it's the first year the City Council has put its full weight behind it. Expect lots of $9.08 related discounts, and Long Beach hoodies on the streets.

    When: Discounts from dozens of Long Beach businesses all day on Sept. 8, 2025.

    What: Pizzerias, Cambodian restaurants, gyms, pet services, home pressure cleaning, musical theater and many more offering discounts all day Monday.

    Why: The founder of LB 908 magazine began promoting Sept. 8 as 908 Day in 2014 to rally residents and visitors to celebrate the city’s unique blend of small-town and big city vibes.

    Long Beachers, rejoice! Today is 908 Day (for non-residents: the first part of the city's ZIP code), when all things Long Beach-ian are being celebrated.

    It’s the first year it’s officially backed by the City Council and the mayor, so it’s got even more punch.

    Expect an inordinate amount of hometown pride (Long Beach-emblazoned clothing encouraged) AND an array of discounts from local outlets that you should snatch up because a) you’ll save money and b) you’re supporting small businesses, which is a win-win.

    So get out and about, and see below for a small selection of options. The full list is here, but we've pulled together some highlights:

    • Satisfy your sweet tooth at Creative Cakery. It’s offering nine mini bundt cakes for $9.08 while supplies last. The store closes at 4 p.m. today.
    • Tuttle Cameras, north of the Long Beach Airport, has some deals on memory cards: Delkin and Promaster 64GB SD cards for $9.08 — they’re normally $24.00. Plus, deals on film and merch. The store closes at 6 p.m.
    • A burger and fries is usually $17 at Legends sports bar in Belmont Shore. But it’s $9.08 today. It closes at midnight.
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