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The Brief

The most important stories for you to know today
  • A proposal to make legal DIY crosswalks
    A man with light skin tone, wearing a bucket hat, white long-sleeve shirt, and black pants with white paint on them, sits on a a wooden bench next to another bench near a shed.
    Jonathan Hale, crosswalk activist, helps build benches with People's Vision Zero in Los Angeles.

    Topline:

    Jonathan Hale has been painting crosswalks at some of the city’s most dangerous intersections for over a year, turning neglected streets into quiet acts of protest and prevention. That work led to his arrest last fall on vandalism — a moment caught on video that went viral. So far, the city isn’t pursuing a misdemeanor charge, and the incident gave Hale a chance to present his vision for a safer Los Angeles to Mayor Karen Bass’ office. Now, he’s proposing an unusual way for the city to make his guerrilla crosswalks legal: permitted painting parties.

    More details: In their proposal to the mayor’s office, People’s Vision Zero presents a “block party” model for installing crosswalks, led by residents who could follow specific state standards, as a low-cost way to address dangerous streets while working with city agencies, rather than waiting years for formal infrastructure projects to move forward.

    Why now: Hale argues that Los Angeles’ official Vision Zero program has failed to meet its goal. In 2024, there were 303 traffic deaths in Los Angeles and 290 last year, according to the latest data from the Los Angeles Police Department.

    Read on... for more about the proposal.

    This story was originally published by The LA Local on Jan. 29, 2026.

    Jonathan Hale has been painting crosswalks at some of the city’s most dangerous intersections for over a year, turning neglected streets into quiet acts of protest and prevention. That work led to his arrest last fall on vandalism — a moment caught on video that went viral.

    So far, the city isn’t pursuing a misdemeanor charge, and the incident gave Hale a chance to present his vision for a safer Los Angeles to Mayor Karen Bass’ office. Now, he’s proposing an unusual way for the city to make his guerrilla crosswalks legal: permitted painting parties.

    “We’re arguing for a legal mechanism. We should be able to permit street closures, as if you were permitting a block party, and then we can actually do the thing,” Hale told The LA Local. “We can make these (crosswalks) while the street is closed. We can add these compliance lines, and it would be like some sort of city-sanctioned street art program. We really want this to be like an alley oop for the city.”

    He met with the mayor’s office to discuss this proposal in December as the lead of the pedestrian advocacy group People’s Vision Zero. His ultimate goal is to find a legal pathway for residents like him to paint crosswalks.

    His group’s name is a play on the Vision Zero initiative, launched by then-Mayor Eric Garcetti in 2015 to eliminate traffic deaths over the next decade.

    “I got the idea because I’m a pedestrian — we all are,” Hale said. “I started painting crosswalks to see whether this could be a way to raise awareness around the issue and create lasting change. It’s gratifying. You get to be outside and meet people in your community and organize.”

    In their proposal to the mayor’s office, People’s Vision Zero presents a “block party” model for installing crosswalks, led by residents who could follow specific state standards, as a low-cost way to address dangerous streets while working with city agencies, rather than waiting years for formal infrastructure projects to move forward.

    “I think they see the momentum in the moment,” Hale said about the city. “We really want this to be like an alley-oop for the city. But I think it’s going to be unbelievably hard. It’s going to require the coordination of so many different bureaucratic organs. But we want to do it.”

    Sergio Godinez, a spokesperson for Mayor Bass, confirmed that the mayor’s office has met with Hale and city departments “to explore solutions that are innovative and will expedite crosswalk installations across Los Angeles.”

    “Mayor Bass believes that streets and sidewalks should be safe and accessible for all Angelenos, no matter how they travel,” Godinez said. “The City will continue to install crosswalks that comply with federal, state, and local regulations.”

    Hale argues that Los Angeles’ official Vision Zero program has failed to meet its goal. In 2024, there were 303 traffic deaths in Los Angeles and 290 last year, according to the latest data from the Los Angeles Police Department.

    Hale started his advocacy work with the activist group Crosswalk Collective LA, which taught him most of what he knows about crosswalks, including how to design them within city code and use them to raise awareness about safer streets.

    “We would love to see some sort of official sanctioning of this within guidelines,” Hale said. “That would be the ultimate goal because crosswalks alone aren’t going to change anything. We’re just adding a crosswalk for drivers to more easily see pedestrians, but that’s not going to solve traffic violence on its own.”

    For years, various groups have been calling attention to Los Angeles’ most dangerous intersections. They called out the city’s slow response, such as the intersection of New Hampshire Avenue and 4th Street in Koreatown, where a driver killed 9-year-old Nadir Gavarrete last summer. The city installed a temporary traffic circle, signage and crosswalks years after securing funding and after the boy’s death.

    The High-Injury Network from the Los Angeles Department of Transportation, a map of streets with disproportionately high rates of collisions and fatalities, makes it easier to identify these dangerous areas. Activists like those in the Crosswalk Collective have emphasized the urgent need for both community-led interventions and meaningful city action to make streets safer.

    The group has drawn increased attention on Instagram in recent weeks after Hale was arrested and cited in December for painting a crosswalk in Westwood. In the video that went viral, Hale is seen being handcuffed by an officer as bystanders shout, “Let him go, he’s not doing anything.”

    Hale was cited for “vandalism on city property” and received a misdemeanor for the offense that was later dropped.

    Not long after, Hale also started building benches that he wants to place around the community.

    Michael Jenkins, an attorney and lecturer at USC Gould School of Law, said that since the city of Los Angeles owns the street, nobody can make a permanent marking on it — only the city government can authorize that.

    Jenkins added that crosswalk installation is governed by a formal city process and professional traffic safety standards, not individual judgment. “Governments don’t install crosswalks willy-nilly. They don’t just do it based on a whim,” he said, noting that traffic engineers evaluate whether a crosswalk is necessary and appropriate based on established criteria.

    As a result, residents “cannot simply decide in their judgment that they believe the street is dangerous to pedestrians and then paint a crosswalk on the street” outside the required approval process. Those who painted an unauthorized crosswalk largely conceded their actions were illegal, Jenkins said, describing it as civil disobedience or political protest, but added the action was “obviously not allowed.”

    For now, Hale has paused painting crosswalks, but he hasn’t stopped advocating for safer streets.

    Crosswalks alone won’t solve the city’s pedestrian safety problems, he says, but he thinks they can make a meaningful difference — and he has other ideas as well.

    “Imagine using something like daylighting — the red-curb areas near intersections — and adding planter boxes to narrow them. That would make the intersections themselves narrower and safer,” Hale said.

    Hale can envision a safer version of Los Angeles. He just needs to convince the city it will take a group effort.

  • Consumers favor hybrids even as gas prices rise
    A dark-skinned man is inserting an electric vehicle charging plug into his Nissan. He is wearing a white shirt and black pants, and his head is not shown. It is daytime, and cars are parked around him.
    A man charges his car at an electric vehicle charging station in Burlingame.

    Topline:

    Even as gas prices continued to rise across the United States, sales of electric vehicles fell in April. That is in contrast to strong growth elsewhere in the world, such as Europe. But American drivers are gravitating toward at least one more efficient powertrain: hybrids.

    What's holding buyers back from EV's: Price remains the steepest barrier for most people, said Ivan Drury, director of insights at Edmunds. While electric vehicles can be less expensive to operate over the long-term — especially when gas prices are high — the upfront costs remain significant. f fuel prices fall, the advantage of an EV also shrinks. The average transaction price for an EV in April was $6,214 higher than for vehicles with internal combustion engines.

    The lure of hybrids: The calculus is much simpler for hybrid vehicles, which utilize batteries that can improve fuel economy by 25 to 45 percent without needing to plug in. Overall, Edmunds data shows that sales of hybrids are up 20 percent year-over-year and nearly 50 percent since February, when the U.S.-Iran conflict began.

    Even as gas prices continued to rise across the United States, sales of electric vehicles fell in April. That is in contrast to strong growth elsewhere in the world, such as Europe. But American drivers are gravitating toward at least one more efficient powertrain: hybrids.

    Sales of new EVs fell roughly 18 percent from March to April, according to the latest data from Edmunds, an auto research firm. Another company, Cox Automotive, pegged the drop at closer to 6 percent. Either way, experts said it’s clear that high gas prices aren’t leading to a significant shift toward EVs.

    “There was a lot of window shopping,” said Ivan Drury, director of insights at Edmunds, noting that searches for electrified vehicles on the company’s site were strong. “It did not translate to tire-kicking and purchases.”

    Price remains the steepest barrier for most people, said Drury. While electric vehicles can be less expensive to operate over the long-term — especially when gas prices are high — the upfront costs remain significant. The average transaction price for an EV in April was $6,214 higher than for vehicles with internal combustion engines, Cox reported.

    “It’s still a cost hurdle,” said Stephanie Brinley, a principal automotive analyst at S&P Global Mobility. “You don’t know how long it’s going to take to get that back.”

    At Thursday’s average gas price of $4.56 per gallon, an EV buyer would have to drive more than 40,000 miles to make up the difference with a car that gets 30 mpg. Savings on maintenance, like oil changes, could accelerate that timeline, but factors such as higher insurance prices and having to install a home charger could make the payback period even longer. If fuel prices fall, the advantage of an EV also shrinks.

    “It’s very difficult for people to wrap their head around, ‘Hey, if I spend this $55,000, I might over time save’,” said Drury. “It requires a bit more math than most people want to go through.”

    The calculus is much simpler for hybrid vehicles, which utilize batteries that can improve fuel economy by 25 to 45 percent without needing to plug in. A Honda CR-V, for example, gets around 29 mpg while the hybrid version gets 37. More and more popular models are only available as hybrids, a strategy that Toyota has perhaps embraced most notably. Last year, it ditched the gas-only version of the Camry sedan. The 2026 RAV4 followed suit.

    Overall, Edmunds data shows that sales of hybrids are up 20 percent year-over-year and nearly 50 percent since February, when the U.S.-Iran conflict began. Sales of gas-powered gas are up about 11 percent over those same two months.

    “I think this is going to be a hybrid moment,” said Stephanie Valdez Streaty, director of industry insights at Cox Automotive. “There are a lot of options.”

    Used EVs provided another somewhat bright spot, she said. The segment saw a 3 percent increase in sales from March to April and a price premium of only $1,096 over used internal combustion vehicles. Used EVs also sold faster than their used gas-powered counterparts. “They’re really selling efficiently,” said Valdez Streaty, who added that there should be a glut of EVs available throughout the year as leases end. “I don’t think the inventory will be an issue.”

    With Iran maintaining its hold over the Strait of Hormuz and summer travel season looming, gas prices appear set to keep climbing — which would only make an EV more appealing. Other parts of the world have seen significant jumps in sales since the conflict began, with Europe experiencing a surge and China setting an export record in April, according to BloombergNEF.

    In the United States, though, it seems that only people already in the market for EVs are making the leap. “Edge-case people,” as Brinley called them. Dramatic pump readings “might nudge them because they were already in that direction,” she said. “But what we’re unlikely to see is a shift in current [internal combustion car] owners just fundamentally making that change simply because of gas prices.”

    This article originally appeared in Grist at https://grist.org/solutions/why-hybrids-not-evs-are-winning-over-u-s-consumers/.

    Grist is a nonprofit, independent media organization dedicated to telling stories of climate solutions and a just future. Learn more at Grist.org

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  • A look inside the LA mayor's race
    A graphic image shows several people in different images collected together.
    California's primary election is on June 2.

    Topline:

    Mayor Karen Bass is seeking reelection despite facing political turmoil and criticism she has faced during her first term. Some advocates believe she has a plan for Black progress that may not be evident, but is long range and strategic.

    The backstory: Despite facing more voter uncertainty this time around, Bass is leading in the polls, with 30% support among likely voters, according to the latest survey by Emerson College Polling/Inside California Politics. While Bass’ support has jumped 10 points since March, she would have to get more than 50% of the vote to avoid a runoff with the other top vote-getter in November.

    Why it matters: The Black population is rapidly continuing to dwindle — to roughly 8% today from a peak of 18% in 1970 — besieged by gentrification, stratospheric housing costs, underemployment and shrinking political representation, all of it aggravated by the racial hostility emanating from Washington

    James L. Jones Jr., 69, a self-described “community pastor” and a tireless advocate for Black communities in Los Angeles, was an enthusiastic supporter of Karen Bass’ mayoral bid in 2022, when she made history as the first woman, and first Black woman, to be elected L.A. mayor.

    As Bass seeks reelection, Jones is supporting her again. Despite the political turmoil and criticism she has faced during her first term, Jones, known as Reverend JJ, believes she has a plan for Black progress that may not be evident, but is long range and strategic.

    “I believe that in my heart of hearts, Karen’s not one of those people who follows polls,” said Jones. “In the end she’ll do what’s right for the people.”

    When Angelenos elected Bass four years ago, she seemed like the right person to bridge the ideals of the post-George Floyd era and whatever moment was coming next. She was a seasoned politician — a former state legislator, congresswoman and native Angeleno with a history of grassroots organizing and coalition building in a city that was leaning more progressive.

    But in 2022, there was trouble on the horizon. The nation’s Floyd-inspired reexamination of racial equity was losing ground to a growing MAGA backlash that had helped kill a major federal bill to reform policing, among other initiatives. Big blue cities like Los Angeles that had seen big protests for racial justice were being cast as chaotic and ungovernable.

    Four years later, the ideals that propelled Bass’ election have taken a beating. Trump’s return to the White House has elevated long-simmering anti-“wokeness” and white resentment into federal policy. And the administration has focused special ire on California and Los Angeles, where Bass is in charge of the nation’s largest city currently led by a Black mayor.

    Bass is taking a beating too. As she seeks reelection in the June 2 primary, the mayor is weathering criticism from many sides that she’s done too little about everything, from the homelessness and housing crisis that she made a signature issue to her response to the epic January 2025 wildfire that destroyed thousands of homes in Pacific Palisades, one of the city’s wealthiest neighborhoods.

    Despite facing more voter uncertainty this time around, Bass is leading in the polls, with 30% support among likely voters, according to the latest survey by Emerson College Polling/Inside California Politics. While Bass’ support has jumped 10 points since March, she would have to get more than 50% of the vote to avoid a runoff with the other top vote-getter in November.

    Her most formidable challengers in the crowded primary are Councilwoman Nithya Raman, a Democratic socialist to Bass’ left who is campaigning on housing affordability and a host of other progressive causes, and Spencer Pratt, a former reality show star with no political experience who skews conservative and touts cleaning up crime and homelessness. A former Bass ally, Raman pledges to do better than the mayor on reducing homelessness and increasing new housing production; Pratt decries corrupt leadership and talks chiefly about making L.A. great again, a la MAGA. Pratt and Raman are polling at 22% and 19%, respectively.

    Missing from all the criticism of how Bass has fallen short is how or whether her election has benefited L.A.’s Black community. It’s a population that is rapidly continuing to dwindle — to roughly 8% today from a peak of 18% in 1970 — besieged by gentrification, stratospheric housing costs, underemployment and shrinking political representation, all of it aggravated by the racial hostility emanating from Washington. That norm-shattering phenomenon has tended to eclipse discussion of racial crises happening locally, with good reason. But politics are still local, and many Angelenos who supported Bass in 2022 hoped that electing the second Black mayor in the city’s history would help move the needle on longstanding Black problems dating back to 1992 that have reached yet another inflection point.

    But public assessments of Bass by Black leaders the last four years, including this election cycle, have been muted to nonexistent. The exception is Black Lives Matter Grassroots L.A., which has routinely taken her to task for increasing police funding instead of allocating more resources to social and other services — a core part of the post-George Floyd reforms. Observers say the reticence among Black leaders is partly due to the fact that Bass has been so inundated with crises, some not of her making — especially the Palisades fire. The view that Bass committed a fatal mistake by being on a diplomatic trip to Ghana when the fires broke out has more or less defined her politically since.

    That’s unfair, said Michael Guynn, a veteran social worker and community activist who lives near Florence and Normandie avenues, a famous site of the 1992 racial unrest.

    “I don’t give a damn if she was out of the country — she got back when she could,” Guynn said. “They blamed her for what the fire department was responsible for.”

    Then there’s the racism that dogs Black elected officials, women in particular. Pratt, who lost his home in the Palisades fire last year, has invoked Donald Trump-like rhetoric to belittle L.A.’s first Black woman mayor. That includes an official campaign poster that depicts Bass stuffed in a trash can and says “throw out Karen Basura,” the Spanish word for trash, echoing Trump’s disparaging of Somali immigrants — a demographic that includes Minnesota Congresswoman Ilhan Omar — as “garbage.”

    But the takedown isn’t only coming from the MAGA right, said Genethia Hudley-Hayes, former president of L.A.’s civilian Fire Commission and a Bass appointee who stepped down in March.

    “There’s always the bigotry of, ‘We rallied around this Black woman and she hasn’t performed,’” said Hudley-Hayes. “She’s not a superwoman. That’s part of the ‘I’m mad’ vote in L.A.”

    Another hurdle for Bass, Guynn said, is the unrealistic expectation that she would dramatically reduce or even eliminate homelessness.

    “She couldn’t get a fair break because of that,” he said, adding that “everybody hates homelessness and wants it to go away, but nobody wants to do the work.”

    Homelessness certainly qualifies as a Black concern: 32% of unhoused people in the city are African American, according to the city’s latest count. Bass’ signature program Inside Safe, which seeks to get people off the street and into temporary housing, has made inroads. But the mayor’s efforts have been hampered by what City Hall observers say is a larger problem of messaging, management and oversight. The scandal involving a subcontractor accused of defrauding the city’s homeless services authority of $23 million is a painful reminder of that.

    Hudley-Hayes says that it points to the need for the mayor of L.A. to be a skilled executive, a skill that Bass doesn’t have, at least not yet.

    “You need collaboration, which is different from coalition building, different from the activism of Community Coalition,” she said, referring to the grassroots South L.A. organization co-founded by Bass.

    Deep understanding of the roles of not just the 41 city departments but of bigger entities like the county is essential not just for running the city but for effecting racial justice as well.

    “Homelessness is important, but you have to ask, what are the structures that create homelessness? It’s not just a city problem but a regional problem,” said Hudley-Hayes. “Inside Safe is a program, not a strategy.”

    But being a better executive wouldn’t automatically guarantee improvements for Black people. Tom Bradley, who was mayor from 1973 to 1993, is venerated both as a coalition builder and astute manager who improved many parts of the city. But he didn’t do enough for L.A.’s Black populace. While the Black middle class flourished during the Bradley years, in part because Black municipal employment flourished, the larger working class and poor in South L.A. did not.

    Hudley-Hayes argues the mayor’s lack of accountability to L.A.’s Black population as a whole is longstanding, and not unique to elected officials like Bradley or Bass. Local branches of civil rights groups like the NAACP and the Southern Christian Leadership Conference — which Hudley-Hayes once led — also play a part in accountability, though they have declined notably over the years. But Hudley-Hayes notes that accountability works two ways.

    “Black people have individual agency, but we have to exercise it together,” she said. “We have to pool our experience. It means nothing if we don’t demand what we want.”

    Even — especially — in these trying times, and in a city with as much possibility as L.A., problems notwithstanding — those demands should still matter.

    Copyright Capital & Main 2026

  • Company to use tariff refunds to lower prices
    A person wearing a beige jacket and grey pants is pictured from behind, holding onto a grocery cart filled with food items.
    A customer shops at Walmart in Little Rock, Ark.

    Topline:

    Walmart will likely put its tariff refunds toward lowering store prices, executives said on Thursday, as they described shoppers who are increasingly anxious about the rising cost of fuel.


    Why now: In recent weeks, visitors to Walmart's gas stations have begun to fill up with fewer than ten gallons for the first time since 2022, Chief Financial Officer John David Rainey told investors on an earnings call. Walmart executives warned that persistently high gas costs would eventually drive up the prices shoppers see at stores.

    The context: The U.S. war with Iran has snarled tanker passage through the Strait of Hormuz, a vital corridor for shipments of both fuel and fertilizer needed to grow food. U.S. inflation already jumped to its highest level in three years in April, with energy prices being a big driver. The average U.S. price of regular gas on Thursday was $4.56 per gallon, according to AAA. That's up $1.38 from a year ago.

    Stay up to date with our Up First newsletter sent every weekday morning.


    Walmart will likely put its tariff refunds toward lowering store prices, executives said on Thursday, as they described shoppers who are increasingly anxious about the rising cost of fuel.

    In recent weeks, visitors to Walmart's gas stations have begun to fill up with fewer than ten gallons for the first time since 2022, Chief Financial Officer John David Rainey told investors on an earnings call.

    "That's an indication of stress," he said.

    "We see with our customers that the high-income customer is spending with confidence," Rainey added later, "while the lower-income consumer is more budget-conscious and perhaps navigating financial distress."

    The U.S. government last week began refunding tariffs payments to importers that paid higher customs fees imposed by President Trump last year before the Supreme Court struck down most of them. Walmart is now the largest retailer to suggest that it will put those refunds toward potential price cuts.

    "We think that the single best return that we can have on a dollar of capital right now is to investment in the customer, invest in price," Rainey said, noting that Walmart's stores and gas stations have been drawing more shoppers looking for deals. U.S. sales grew 4.1% from February through April.


    Shoppers' slightly bigger tax refunds this year seem to be offsetting some of the budget pain so far. That's according to rival retailers Home Depot, Target and Lowe's, which also held earnings calls this week. Sales at all three companies grew in the latest quarter.

    The latest federal data shows spending at retail stores and online grew 5.2% in April compared to a year earlier, surpassing inflation. That means people may have spent more because of higher prices, but also because they bought more things. At gas stations, spending surged a whopping 21%, driven by higher gas prices.

    Walmart executives warned that persistently high gas costs would eventually drive up the prices shoppers see at stores.

    The U.S. war with Iran has snarled tanker passage through the Strait of Hormuz, a vital corridor for shipments of both fuel and fertilizer needed to grow food. U.S. inflation already jumped to its highest level in three years in April, with energy prices being a big driver. The average U.S. price of regular gas on Thursday was $4.56 per gallon, according to AAA. That's up $1.38 from a year ago.

    So far, major retailers have been absorbing their growing transportation and shipping costs. Walmart on Thursday reported a notable hit to its income from higher fuel expenses. Home Depot executives told investors on Tuesday that the company might use its own tariff refunds to offset its mounting fuel costs.
    Copyright 2026 NPR

  • A guide on how to avoid ticket scams
    A general field of an empty stadium with a grass field.
    Levi's Stadium will host six 2026 FIFA World Cup matches in San Francisco.

    Topline:

    Sky-high prices for some matches and ongoing controversy over FIFA’s seating practices may push some fans to buy their tickets from unverified vendors. Officials are warning that doing so could increase scams.

    Why now: The World Cup’s own governing body, FIFA, has drawn scrutiny from California state officials over changes to its ticketing system — following reports from ticketholders who say they have been assigned seats in a different category than advertised when they bought their tickets through FIFA’s own online portal.

    What officials say: “We have laws in California against misleading or deceptive business practices,” said state Attorney General Rob Bonta, who sent a letter to FIFA last week requesting a list of ticket buyers who were assigned seats in a lower category than what they purchased. “We want to learn more from FIFA in order to assess whether what was done was lawful or not.”

    What are some of the tips: Scammers often promise you “a better deal” if you make the payment using instant payment sites like Zelle, Venmo and Cash App. But fraudsters aren’t trying to save you money with this suggestion: They’re trying to make it easier for themselves to keep your money.

    Read on... for more ways experts say can save you and your wallet.

    With less than a month before the 2026 FIFA Men’s World Cup kicks off, soccer fans are scrambling to grab the last remaining tickets.

    At the time of publication, there are still some tickets available for the six World Cup games hosted at Levi’s Stadium in Santa Clara.

    But while the Bay Area hasn’t yet experienced the kind of ticket frenzy seen in other World Cup host cities, prices are still out of reach for many fans — raising concerns about how fans looking for a bargain could fall prey to scams falsely promising far cheaper tickets.

    And most recently, the World Cup’s own governing body, FIFA, has drawn scrutiny from California state officials over changes to its ticketing system — following reports from ticketholders who say they have been assigned seats in a different category than advertised when they bought their tickets through FIFA’s own online portal.

    “We have laws in California against misleading or deceptive business practices,” said state Attorney General Rob Bonta, who sent a letter to FIFA last week requesting a list of ticket buyers who were assigned seats in a lower category than what they purchased. “We want to learn more from FIFA in order to assess whether what was done was lawful or not.”

    Bonta also expressed concern that sky-high prices could deter people from buying a ticket through FIFA’s official website or other verified vendors. Passionate soccer fans, he said, “may go into a site that isn’t as reliable and maybe they get taken advantage of.”

    A multi-colored soccer blue covered in red, blue and green swirls sits on a black chair.
    An Adidas FIFA World Cup soccer ball is seen on a FIFA x NFL chair in the Media Center on Feb. 4, 2026 at the Moscone Center in San Francisco.
    (
    Matthew Huang
    /
    Getty Images
    )

    So how can you spot a scam when buying a World Cup ticket, or just make sure you get what you pay for?

    Keep reading to learn what officials recommend about buying World Cup tickets online and what to do if you already bought a ticket on the official FIFA site but feel that the seat you were assigned does not match what you originally paid for.

    And rest assured: there are still plenty of ways to watch the World Cup in the Bay Area for free — or for a fraction of the cost of a Levi’s Stadium ticket, real or fake.

    Remember, if something’s too good to be true …

    First off: If you’re feeling confused over what a World Cup ticket actually costs, that’s understandable, Santa Clara County Assistant District Attorney James Gibbons-Shapiro said.

    For this World Cup, FIFA adopted a pricing system known as “dynamic pricing,” where the cost of a seat changes based on current demand for that specific game.

    A golden statue sits on a pedestal that reads "FIFA WORLD CUP 2026".
    The 2026 FIFA World Cup winner’s trophy is seen on stage at the Global Citizen NOW event in New York City on May 14, 2026.
    (
    Charly Triballeau
    /
    Getty Images
    )

    Scammers often promise you “a better deal” if you make the payment using instant payment sites like Zelle, Venmo and Cash App. But fraudsters aren’t trying to save you money with this suggestion: They’re trying to make it easier for themselves to keep your money.

    Talking to strangers on a resale or payments site that’s not verified puts you at greater risk of getting ripped off, Gibbons-Shapiro said. “The criminal is simply looking for someone desperate enough to go to the World Cup that they’re willing to send a lot of money right away to a total stranger,” he said.

    In other words, he said: “It’s not that the country that you are supporting is going to lose — it’s going to be you that loses.”

    How do I know if the World Cup tickets I’m being offered are real?

    Scammers have become incredibly good at printing fake tickets that look highly realistic, Gibbons-Shapiro said. So much so, he said, that when sports fans ask him for advice on how to spot a fake ticket, he tells them that he doesn’t have any tips that reliably work — that’s how identical the scam tickets can physically appear.

    The real pro tip here, Gibbons-Shapiro said, is “don’t go to the stadium to try to buy a ticket there.”

    “Because the great likelihood is that you’re buying a fake ticket,” he said. “You’re not gonna be able to get in, and you’re going to lose all your money.”

    Scalpers are actually not permitted on stadium grounds — and reselling tickets near the stadium is a misdemeanor crime in California.

    That’s why it’s important to buy your ticket on a third-party ticket resale site that will deliver the ticket directly to you.

    Multi-colored footballs and jerseys are displayed beside each other.
    Footballs and jerseys are displayed during the opening day of the official 2026 FIFA World Cup merchandising store in Miami Beach, Florida, on May 18, 2026
    (
    Chandan Khanna
    /
    Getty Images
    )

    Platforms like WhatsApp or Facebook Marketplace usually will not verify if what’s being offered is what’s actually sold.

    And even if you’re using reliable third-party sites like SeatGeek or TicketMaster, check the reseller’s refund policy to see whether they offer a guarantee regarding the authenticity and timely arrival of the tickets.

    I just got scammed buying a fake World Cup ticket. What can I do?

    First of all, make sure to document all your communication with the person who promised to sell you a ticket — and take screenshots of those messages in case they attempt to delete anything from their end of the conversation.

    If you were scammed online or over the phone:

    You can then report the situation to your local police department, as the city where you live is defined as where the crime took place.

    If you bought the fake ticket in person from a scalper: 

    Contact the police department of the city where the transaction took place. “If that happened right outside the stadium, that would be Santa Clara Police Department,” Gibbons-Shapiro said.

    You can also file a complaint with the California Attorney General’s office or the Better Business Bureau.

    Gibbons-Shapiro said his office is ready to prosecute anyone who tricks others into buying fake World Cup tickets, adding that he would consider that to be a felony.

    “We have robust teams for consumer protection and theft enforcement,” he said. “We’re going to prosecute the scammers.”

    I bought a ticket on the FIFA website, and I think I got seated in a different place than what I paid for.

    If you bought your ticket from the online FIFA purchasing portal during the initial sales phase last October, Attorney General Bonta recommends that you keep a record of everything from that purchase. This could include, he said, “images of the map they were shown and the original receipt for the ticket that they purchased and what it says, and the existing ticket that they have.”

    You can also contact Bonta’s office to share your experience.

    Bonta told KQED his office is still investigating what happened during this initial ticketing phase and hopes that FIFA provides the information he has requested by the May 29 deadline. “And if they don’t, we can ratchet up the level of severity here,” he said.

    A medium-skinned man stands behind a podium and microphone. A red bridge and a bay is seen behind him.
    California Attorney General Rob Bonta speaks at a news conference in front of the Golden Gate Bridge in San Francisco on Thursday, Nov. 7, 2024. (
    (
    Terry Chea
    /
    Associated Press
    )

    “It’s not something that we want to do, but we always have an ability to send civil investigative demands or subpoenas,” Bonta said.

    FIFA did not respond to a request for comment from KQED. However, the organization has told other media outlets that the initial maps consumers saw last year were meant to “provide guidance rather than the exact seat layout,” and seating arrangements could be subject to change — as happened when the organization introduced new seating categories in later phases of ticket sales.

    But that could potentially be in violation of California law, Bonta said.

    “The law in California is that businesses and organizations cannot justify misleading practices by pointing to the fine print or other terms that an everyday reasonable consumer would not have seen or understood,” he said. “If you’re told something, then you’re entitled to rely on the representation and to trust what you were told.”

    The attorney general’s office could seek some civil penalty if its investigation concludes that the rights of California consumers were indeed violated, Bonta said. “Then we could help those individuals get the ticket that they actually purchased, not the one that they received after they were misled.”

    But the investigation is still ongoing, he said.