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The Brief

The most important stories for you to know today
  • You don't need to be in NYC
    A man with messy hair dressed in brown and yellow and a woman dressed conservatively holding a textbook and smoking a cigarette with a shocked expression on stage in front of a lavish red theater set.
    Thomas Dekker and Darcy Rose Byrnes in "Reefer Madness: The Musical"

    Topline:

    With a new production of "Reefer Madness: The Musical" on Hollywood Boulevard, we were inspired by producer Kristen Bell to take a look at the theater scene in L.A.

    Why it matters:
    As Bell says, people tend to think of NYC when they think of musicals and live theater. But “there is this undercurrent of people performing here in Los Angeles that just has not gotten enough attention.”

    Why Now:

    She's behind the new production of "Reefer Madness: The Musical" now playing at the Whitley Theatre until July 21st. Read on to learn more about this production of "Reefer Madness: The Musical," and also get a roundup of some of the incredible theater going on around this city.

    The 77th annual Tony Awards were this past weekend, which means that musical numbers from NYC were broadcast across the nation. But, theater-loving Angelenos, there’s no need to feel like you’re missing out.

    The ensemble of "Reefer Madness" onstage during a provocative number. Cast members are wearing tight leopard print leggings and swimsuits while holding dance poses.
    Thomas Dekker, Claire Crause, Bryan Daniel Porter, Alex Tho, and more of the cast of “Reefer Madness: The Musical” during a musical number.
    (
    Andrew Patino
    )

    A cult classic

    In a recent interview with How To LA about the revival of Reefer Madness: The Musical on Hollywood Boulevard, actress and producer Kristen Bell noted that “people, when they think of theater and musical theater, they always think of New York,” but that “there is this undercurrent of people performing here in Los Angeles that just has not gotten enough attention.”

    Three women, on the left, a woman with straight blonde hair and large dark sunglasses wears a suit with a t-shirt that has a tie printed on it. In the middle, a teen with straight brown hair. On the right, a woman with long blonde hair wears an evening dress.
    Angelina Jolie, Vivienne Jolie-Pitt and Kristen Bell attend the opening night performance of "Reefer Madness: The Musical" at The Whitley on May 30, 2024 in Los Angeles, California.
    (
    Monica Schipper/Getty Images
    /
    Getty Images North America
    )

    Reefer Madness first premiered as a 1936 black and white film, originally financed by a church group to warn parents about the “danger of marijuana” to their teens. Eventually cut in the style of an exploitation film, with its over-the-top style, it became a cult classic and favorite midnight movie. That campy status led to an off-Broadway musical adaptation in 2001, starring Kristen Bell as Mary Jane, the all-American squeaky clean lead, who is accidentally tempted by a joint. “I really can identify [that production] as the fork in the road that changed my life,” Bell says.

    Her director pushed her to move to L.A., and she reprised the starring role in a 2005 Showtime film adaptation of the show. “I would not have my career, I would not have met my husband, I would not have had my kids if it hadn't been for the sort of love and affection and family energy that was thrown at me by this group of goofballs,” she says about the cast and crew of that original production of “Reefer Madness”

    A man with curly hair and a brown coat pretends to smoke a joint next to a blonde woman smiling at the camera and a man in a suit with eyeliner and dark hair with a joint in his mouth.
    Actors John Kassir, Kristen Bell and Alan Cumming attend the premiere of "Reefer Madness" at the Eccles Center for the Performing Arts during the 2005 Sundance Film Festival on January 27, 2005 in Park City, Utah.
    (
    Evan Agostini/Getty Images
    /
    Getty Images North America
    )

    That communal energy and excitement about the arts is what Bell is hoping this production brings to LA.

    The theater scene

    L.A. is practically littered with theaters, from the small to the grand. Many of these spaces have had lives as something else. Reefer Madness takes place in the Whitley Theater on Hollywood Boulevard, a spot named for the “father of Hollywood” H.J. Whitley. But before it was a theater space, it was a series of nightclubs, most notably the King King (which was also home to the LA production of “Rock of Ages”) and the iconic Cinespace.

    As a theater, it’s an intimate space, with much of the show’s action taking place around and among the audience, instead of feet away, tucked behind a proscenium arch. Bell says the unconventional space is an advantage. “Here in L.A., we like to make it a little bit more interactive and a little bit more immersive,” explains Bell. “The second you step in, the space has a vibe.”

    A man wearing a zombie-like mask and a Prom King sash holds a joint while moving through seated audience members in a musical number.
    Ensemble member Alex Tho moves through the audience during a number in "Reefer Madness: The Musical"
    (
    Andrew Patino
    )

    Reefer Madness: The Musical, and its speakeasy style “reefer den” afterparties, will be running at the Whitley through July 21st. You can find more information here.

    Other theater happening in LA, from big to small

    THE AHMANSON:

    The Center Theatre Group consistently has a wonderful slate of shows, and this is the last week audiences can catch Tony Award winning musical “A Strange Loop” right here in DTLA. A groundbreaking show about a young, gay, Black theater usher writing a musical about a young, gay, Black writer writing a musical, you won’t regret stepping into this strange loop.

    ATWATER VILLAGE THEATRE:

    The Circle X Theatre Company at Atwater Village Theatre is presenting a free series of play readings from emerging playwrights starting this weekend. Take a look at the offerings, swing by, and discover something new.

    THE ELYSIAN:

    Julia Masli’s award winning one-woman clown show “Ha Ha Ha Ha Ha Ha Ha” comes to Los Angeles. A limited engagement of five shows at the Elysian Theater in Frogtown, Masli is here to engage with the crowd and solve their problems the way only an absurdist clown can.

    GEFFEN PLAYHOUSE:

    You can catch “The Hope Theory” at the Geffen Playhouse for another month — a blend of storytelling and sleight-of-hand magic, this show started on Zoom in 2020, when online tickets came with a shipment of magic tricks for audiences to perform alongside star Helder Guimarães. The story of culture, immigration and home translates wonderfully to the stage. And Guimarães is doing a few shows entirely in Spanish.

    PASADENA PLAYHOUSE:

    This Tony Award winning theater has a few more performances of “Jelly’s Last Jam,” an electrifying show about jazz musician Jelly Roll Morton. If you can’t make it out before June 23rd, check out their fall season here.

  • SoFi workers could walk out
    A dark skin-toned woman with long curly black hair stands in a parking lot, her arms crossed. She wears sunglasses, a black shirt and an open red zip-up hoodie.
    SoFi workers say they want premium pay for the World Cup and other major events and protections from their work being subcontracted. They've threatened to strike.

    Topline:

    Workers at SoFi say they're worried that jobs that would typically go to union workers will instead go to subcontractors during the World Cup. It's one reason they're threatening to strike.

    The background: Bartenders, cooks, dishwashers and servers represented by Unite Here Local 11 have staffed the major events held at the stadium since it opened — from the 2022 Super Bowl to Taylor Swift and Beyoncée concerts. That includes positions in suites, where fans can pay — and tip — top dollar for private rooms, food and drink.

    What's happening for the World Cup?  FIFA has hired another entity entirely to run its luxury program for World Cup fans. The company, called On Location, is FIFA's official "hospitality partner." Workers with Unite Here say they're worried On Location will bring on its own non-union workers for lucrative positions during the tournament.

    What else are workers asking for? The union is pushing for double pay for mega-events like the World Cup, and protections against ICE.

    Read on… for more on SoFi workers' ongoing union negotiations.

    Spectators in L.A. this summer for the World Cup could pay up to $209,000 for a private suite for just one match, but union workers at SoFi Stadium are worried they'll miss out on the action.

    Bartenders, cooks, dishwashers and servers represented by Unite Here Local 11 have staffed the events held at the stadium since it opened, from the 2022 Super Bowl and NFL games every fall to Taylor Swift and Beyoncé concerts. That includes positions in suites, where fans can pay top dollar for private rooms, food and drink.

    But FIFA has brought in another entity entirely to run its luxury program for World Cup fans. The company, called On Location, is FIFA's official "hospitality partner," offering those that can afford it exclusive seating, special gifts and meals. Their packages can cost tens of thousands of dollars or more.

    A screenshot of a web page offering luxury suites for the July 10 World Cup Quarter Final in Los Angeles. A Luxury Suite is $209,100 USD and includes 34 tickets, food and beverages.
    Luxury suites for fans attending the World Cup at SoFi Stadium cost hundreds of thousands of dollars.
    (
    FIFA
    /
    https://fifaworldcup26.suites.fifa.com/
    )

    Workers at SoFi say they're worried that FIFA's relationship with On Location means jobs that would typically go to union workers — and the wages and tips that go with them — will instead go to subcontractors without union protections. It's one reason they're threatening to strike when the World Cup comes to town.

     "We have so many wonderful workers who've been here season after season," said Kay Blake, a bartender from Inglewood who works at SoFi Stadium. "I don't see why they would partner with someone else to bring an experience that we can bring ourselves."

    Workers also want to be paid a higher rate that reflects the sky-high ticket prices for the eight World Cup matches at SoFi Stadium. They're asking for double pay for major events including the tournament — an arrangement that the food service workers at Dodger Stadium have for the World Series, according to Unite Here.

    "We're trying to ensure that there is no disparity between the profits of the company as opposed to our labor," Blake said. "We don't want to be exploited."

    How does the World Cup affect labor negotiations?

    Unite Here Local 11 represents around 2,000 workers at SoFi, and they're currently negotiating a new contract with Legends Global, the company that runs the stadium's bars and food services. Their old contract expired last year.

    The union is leveraging its role in the coming World Cup to push for higher wages, especially at mega-events. Its workers also want protections from Immigrations and Customs Enforcement, after the agency's head said that ICE will play a key role in security for the tournament. Unite Here filed an unfair labor practice charge with the National Labor Relations Board, saying ICE's planned presence at the World Cup threatened the union's ability to collectively bargain.

    But the battle over subcontracting could also lead workers to the picket line. The union says the use of subcontractors will determine who will benefit from the riches that FIFA brings to Inglewood.

    "Subcontracting is supposed to be rare," Unite Here Local 11 co-president Kurt Petersen told LAist. "So in this contract, we're saying no more. It needs to end and especially needs to end at the World Cup because we want those jobs to be good jobs."

    How common is subcontracting?

    Petersen said the World Cup isn't the only event where jobs have been threatened. He said that union members lost out on more than 100,000 hours of work in 2025 that was instead given to subcontracted workers.

    Kay Blake, the bartender, offered LAist an example: an external company paying to operate a suite or two for an event at SoFi.

    "If you bring in a subcontractor, they're going to want to bring in their people," she said. "Let's say that this subcontractor usually buys one to two suites… We have a group of people called suite attendants, and so now there's one to two suites less from their workload."

    Blake said that she and her co-workers are scheduled by seniority, and fewer suites could mean people work fewer hours. She also said more short-term workers at the stadium for the World Cup could dilute tips for the workers who are at SoFi year-round.

    A spokesperson for Legends Global declined to comment on ongoing negotiations with Unite Here Local 11. A representative for Hollywood Park, the site of SoFi Stadium owned by Stanley Kroenke, deferred to Legends Global. FIFA also did not respond to emails requesting comment on the ongoing negotiations.

    Luxury packages are the new normal

    The dispute between SoFi workers and their employer comes as high ticket prices for the World Cup and 2028 Olympic Games face scrutiny and mega-event organizers emphasize luxury experiences for the very wealthy.

    On Location is also the hospitality partner for the 2028 Olympic Games in Los Angeles. The company supplied the same service in Paris in 2024 — the first time the Olympics had such an official luxury service, according to the New York Times.

    "The higher end can run well into the tens of thousands of euros: bespoke multiday all-inclusive packages that might include stays in five-star hotels, meals cooked by Michelin-starred chefs, seamless car service between venues and the best seats at the most in-demand events," a Times reporter described in the summer of 2024.

    LAist reached out to On Location via email, requesting an interview on the services they provide and their workforce. The company didn't respond.

    Isaac Martinez, a cook at SoFi Stadium who lives in Inglewood, said he's still waiting to learn what his schedule will be for the World Cup and he's worried about his hours.

    Martinez told LAist that since World Cup prices are so high, he and his co-workers should get a slice of the pie.

    "The people that are able to afford those tickets and those suites, they're not people like us," Martinez said through an interpreter. "They're not the people that are gonna make the food or make the experience."

    The World Cup kicks off in Los Angeles on June 12 with the first U.S. men's match against Paraguay. If there's no resolution to negotiations, attendees could arrive to a picket line.

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  • State halts ambitious SoCal Gas hydrogen project
    The SoCal Gas Community Service Office in Porter Ranch. The company said its Angeles Link project would lower the amount of methane gas stored at the Aliso Canyon storage facility above the L.A. neighborhood, where the largest known methane leak in US history from the SoCal Gas facility occurred in 2015.

    Topline:

    State regulators voted Thursday to stop Southern California Gas Co. from charging customers to help pay for planning miles of pipelines that would bring hydrogen gas to the L.A. Basin, effectively halting the effort.

    The vote: . SoCal Gas had proposed a monthly increase of $0.35 on the average residential customer bill over the course of three years to help fund the effort. The commission unanimously rejected the request, saying the company had not proved any direct benefit to customers.

    Why it matters: Hydrogen is a clean-burning fuel that experts say is likely a critical piece of the effort the cut planet-heating pollution. But it's expensive and largely untested.

    Keep reading for more details.

    State regulators voted Thursday to stop Southern California Gas Co. from charging customers to help pay for planning miles of pipelines that would bring hydrogen gas to the L.A. Basin.

    The company says the project would reduce the region’s reliance on methane gas.

    Southern California Gas estimates it would cost about $266 million to study and plan the project — called Angeles Link — and asked the state Public Utilities Commission to allow it to recover those costs through customer rates. The company had proposed a monthly increase of $0.35 on the average residential customer bill over the course of three years.

    The commission unanimously rejected the request, saying the company had not proved any direct benefit to customers. The decision effectively halts the project for now, and comes amid a stall in federal funding for hydrogen projects under the Trump administration.

    Local environmental groups involved in the community advisory process had also grown frustrated by negotiations that they said, in a letter to state regulators, “does not prioritize genuine community engagement.”

    As global pollution levels continue to climb, the commission’s decision also highlights the growing challenge of transitioning to a cleaner energy supply amid rising utility bills and open questions about the safety and true environmental cost of largely untested technology.

    Why hydrogen?

    Hydrogen is a colorless gas that is considered "clean" because it doesn’t involve carbon, which — when burned to create energy — becomes carbon dioxide, a major planet-heating gas.

    But it takes energy to produce hydrogen, and most hydrogen these days is created by burning fossil fuels. “Green” hydrogen is created by using clean energy sources like solar and wind to split water into oxygen and hydrogen.

    SoCal Gas said the Angeles Link project would prioritize green hydrogen.

    Most experts see green hydrogen as an important clean-burning fuel for hard-to-electrify industries, such as long-haul trucking and gas-fired power generation. The city of Los Angeles, for example, wants to retrofit its Scattergood Power Plant near El Segundo to burn hydrogen instead of methane gas to generate electricity.

    There are many open questions about how safe the highly-combustible gas is for proposed uses and how much water it will require to make. At the same time, extracting and burning fossil fuels for electricity and fuel also takes water — a growing problem as climate change drives longer and hotter droughts.

    Experts say, if done right, hydrogen can reduce that water intake and not have a major impact on water supplies.

    Also, burning hydrogen could actually worsen local, lung-damaging nitrogen-oxide air pollution, at least with the technology as it currently stands, according to energy researchers.

    Reactions to the decision

    SoCal Gas will now have to turn to shareholders or other sources of funding if the company wants to proceed. The company did not directly answer LAist’s questions about whether it would.

    “We continue to believe that hydrogen—including clean renewable hydrogen—can help advance California’s energy and climate goals while supporting the long‑term affordability, security and reliability of energy service for customers,” SoCal Gas spokesperson Brian Haas wrote in an email to LAist.

    Environmental groups celebrated the vote, while emphasizing they see green hydrogen playing a role in the state’s future.

    “Residential customers should not subsidize speculative infrastructure for large industrial users,” said Michael Colvin, director of the California Energy Program at Environmental Defense Fund, in a statement.

    “We look forward to working with regulators, utilities and large customers to build a credible, cost-effective strategy to cut climate pollution from sectors that are hardest to electrify,” the statement read.

  • Here are some murals you won’t want to miss
    Fans take photos beneath a new outdoor mural depicting Los Angeles Dodgers star Shohei Ohtani
    Fans take photos beneath a mural depicting L.A. Dodgers star Shohei Ohtani, created by artist Robert Vargas on the Miyako Hotel in Little Tokyo.

    Topline:

    Global events like the World Cup and the 2028 Olympics are sure to draw thousands of new visitors wanting to get to know Los Angeles. For those interested in exploring the region’s art, here are a few murals you won’t want to miss.

    Why it matters: L.A. has been called the mural capital of the world, with its widespread collection of public art.

    Read on … for a must-see list of the area’s murals.

    Global events like the World Cup and the 2028 Olympics are sure to draw thousands of new visitors wanting to get to know Los Angeles.

    L.A. has a lot to offer, including its vast and varied portfolio of public art. It’s even been referred to as the mural capital of the world. So if you want to explore some of the city’s art, here are a few murals you won’t want to miss.

    Sports 

    “LA Rising” at the Miyako Hotel in Little Tokyo celebrates the Dodgers’ Shohei Ohtani, depicting him in his two roles — hitter and pitcher.
    - Where to find it: 328 First St., Los Angeles

    “Blue Heaven on Earth” is a love letter to the Dodgers, depicting both Shohei Ohtani and the late Fernando Venezuela.
    - Where to find it: 1647 Blake Ave., Los Angeles

    A man on a ladder paints on a white wall. In the painting a woman with brown and blonde hair smiles while taking a bite of her gold Olympic medal. Portions of the American flag can be seen wrapped around her shoulders.
    A mural honoring Winter Olympics Gold Medalist Alysa Liu in Gardena.
    (
    Jay L Clendenin
    /
    Getty Images
    )

    California native and Olympian Alysa Liu captured the world’s attention with her figure skating in the Winter Olympics. This mural in Gardena celebrates her win.
    - Where to find it: 15532 Crenshaw Blvd., Gardena

    A tall man wears a Lakers jersey. He has his arm around a small girl who has a white basketball jersey that reads, "MAMBA." The two have angels wings behind them.
    A mural of L.A. Lakers legend Kobe Bryant and his daughter Gianna can be found outside Hardcore Fitness L.A.
    (
    Mel Melcon/Los Angeles Times via Getty Imag
    /
    Los Angeles Times
    )

    “City of Angels!” pays tribute to Lakers legend Kobe Bryant and his daughter, Gigi.
    - Where to find it: 400 W. Pico Blvd., Los Angeles

    Music

    Whitney Houston, Rihanna, Aaliyah, Amy Winehouse and Selena are memorialized on this Hollywood mural.
    - Where to find it: 7677 Sunset Blvd., Los Angeles 

    “Jazz on the field” is an ode to Wrigley Field and the Dunbar Hotel in South L.A. and depicts jazz icons Louis Armstrong and Etta James, as well as Martin Luther King Jr.
    - Where to find it: 43rd St. and Grand Ave., Los Angeles

    When Kendrick Lamar featured Tam’s Burgers in his “Not Like Us” music video, the burger spot in Compton commissioned a mural highlighting the rapper’s unforgettable single.
    - Where to find it: 1201 Rosecrans Ave, Compton

    Historic to LA

    A mural depicts crowds of people protesting outside a yellow multi-story building.
    A section of the Great Wall of Los Angeles mural, designed by muralist Judy Baca, that showcases pivotal moments in Los Angeles History.
    (
    Ashley Balderrama
    /
    LAist
    )

    “The Great Wall of Los Angeles” is one of the largest murals in the world, and it’s supposed to get bigger. The half-mile art piece depicts California’s rich history.
    - Where to find it: Along the L.A. River in the San Fernando Valley, on Coldwater Canyon Avenue between Burbank Boulevard and Oxnard Street. 

    “The Blessing of the Animals” at La Placita Olvera depicts the Catholic tradition of blessing one’s animals.
    - Where to find it: 115 Paseo De La Plaza, Los Angeles

    “El Grito” depicts a scene that sparked Mexican independence from Spanish rule.
    - Where to find it: Placita de Dolores at 831 N. Alameda St., Los Angeles

  • One burrito. A lot of feelings
    A lomo saltado burrito cut in half with spicy mayo being poured over the cross-section, revealing wok-fired steak, beans, peppers and rice inside.
    The lomo saltado burrito at Merka Saltao in Culver City, served with your choice of homemade sauce.

    Topline:

    Alonso Franco and Ignacio Barrios, two lifelong friends from Lima, opened Merka Saltao in Culver City in August 2025, with a simple mission: to bring Peruvian food to everyday American diets through a fast-casual format built around lomo saltado — Peru's most iconic dish. Then a viral storm blew up.

    Why it matters: Peruvian cuisine has long punched below its weight in the U.S. despite being one of the most complex and biodiverse food cultures in the world. Franco and Barrios are betting that accessibility — not exclusivity — is the key to changing that, offering bowls starting at $13.60 in a neighborhood where Erewhon and Cava are the competition.

    Why now: A lomo saltado burrito on their menu sparked an online backlash from self-described Peruvian purists who accused the owners of "Mexicanizing" their heritage — igniting a broader debate about authenticity, fusion and who gets to define what a cuisine can become. The controversy, which spilled from Instagram onto Reddit, ultimately drove more customers through the door than any marketing campaign could have.

    What's next: Franco says the restaurant is roughly breaking even and he has his eyes on a second location. For now, he's focused on making Merka Saltao a fixture in Culver City — one burrito, bowl or salad at a time.

    When you take a bite of the lomo saltado burrito from Merka Saltao, a fast-casual Peruvian restaurant in Culver City, one of the first things you'll notice is the sauce.

    The wok-fried chunks of steak, dressed in a soy-and-oyster sauce reduction spiked with vinegar, saturate the rice inside the tortilla, highlighting the sweet heat of ají amarillo mixed with the velvety texture of pinto beans.

    It's a beautiful confluence of flavors. It is also, depending on who you ask, either a creative act of evolution or a betrayal of Peruvian culinary heritage.

    Standing on business

    The lomo saltado burrito at Merka Saltao wasn't exactly a calculated move. Lifelong friends Alonso Franco and Ignacio Barrios — who met in high school in Lima — came to Los Angeles to bring Peruvian food to the masses, first through a ghost kitchen concept they ran from 2021 to 2023. The burrito happened almost by accident: a member of their kitchen team brought in a tortilla one day, someone suggested wrapping the lomo saltado in it, they ate it, and within three days, it was on the menu.

    Merka Saltao co-founders Ignacio Barrios, left, and Alonso Franco, right, both with a light skin tone stand in front of a painted mural of a llama wearing glasses against an orange and white tiled wall inside their Culver City restaurant.
    Merka Saltao co-founders Ignacio Barrios, left, and Alonso Franco, right, inside their Culver City restaurant. The two lifelong friends from Lima opened the fast-casual brick-and-mortar location for their Peruvian concept in August 2025.
    (
    Courtesy Merka Saltao
    )

    The data from the ghost kitchen made the case for keeping it there. Franco and Barrios had launched with around 140 dishes — lomo saltado, ceviche, chicken dishes, the works. But the numbers kept pointing to the same thing: wherever lomo saltado appeared on the menu, in whatever form, burrito, bowl, salad, it was the winner.

    (Ceviche, for all its cultural cachet, is raw fish with raw onion — a harder sell for a weekday lunch. Lomo saltado, Franco noted, is steak and fries — basically a hamburger.)

    The backlash

    The two friends made the leap to brick-and-mortar in August 2025, opening Merka Saltao in downtown Culver City. It's one of the more competitive dining corridors in L.A., the kind of block that can support a $16 wellness bowl and a craft beer bar in the same stretch, populated by Amazon employees on lunch breaks, families on weekend outings, and food-literate regulars who will absolutely have opinions about what goes in a burrito.

    Those opinions arrived faster than Franco expected. Within the first week of opening, an influencer came in and posted about the restaurant — but instead of showing the full menu, the bowls, the chicha morada, the flexibility of the concept, they showed the burrito. Just the burrito.

    A man with a light skin tone, the Merka Saltao co-founder Alonso Franco works a large wok over an open flame in the restaurant's kitchen.
    Franco working the wok at Merka Saltao. The high-heat wok technique at the heart of lomo saltado traces its roots to Chinese immigrants in Peru
    (
    Christopher Mortenson
    /
    Courtesy Merka Saltao
    )

    The comments turned quickly. "No! Peruvians don't eat burritos. ¿Qué car—o es eso?" — roughly, "what the hell is this?" — wrote one commenter. Another said "Burritos? We don't eat burritos in 🇵🇪”. Franco describes sitting at his computer reading the pile-on, feeling something between anger and devastation. "There was a moment where I probably even cried," he said, "thinking, I've made a mistake." But then he looked at the numbers. 30,000 had seen the post…. And half the comments were in his defense.

    He took the conversation to Reddit, posting to r/FoodLosAngeles asking the community directly: am I wrong for this? The response was overwhelming — hundreds of comments, almost entirely in his favor, and a surge of new customers walking through the door shortly after.

    Fusion by default

    This is Los Angeles, where many of the dishes that define the Southern California diet were born precisely from cultures colliding. Roy Choi built an empire on Korean tacos. Al pastor traces its technique to Lebanese immigrants who brought the vertical spit. The California roll, invented by Japanese chefs in Los Angeles in the 1960s, introduced an entire country to sushi. None of these dishes destroyed the traditions they borrowed from. If anything, they expanded their audience. And the lomo saltado burrito isn't exactly a novel concept in Southern California to begin with — everyone from Pablitos Tacos in North Hollywood to Le Hut in Santa Ana, run by 2025 James Beard Award-nominated chef Daniel Castillo, has featured their own version. Even Disney's California Adventure got in on it, serving a lomo saltado burrito out of the Studio Catering Co. food truck as recently as last year.

    A lomo saltado bowl with wok-fired steak, tomatoes, onions and rice sits alongside a lomo saltado burrito served in its container, with a side of french fries and yellow chili sauce at Merka Saltao in Culver City.
    The lomo saltado bowl and burrito at Merka Saltao in Culver City — two versions of the same dish that sparked an unlikely online debate about Peruvian culinary identity.
    (
    Courtesy Merka Saltao
    )

    Franco would also point out that lomo saltado itself — the dish the purists are so eager to protect — is a product of Chinese immigrants bringing the wok and soy sauce to Peru roughly 300 years ago. "Peruvian is by default fusion," he told me. "So we have all the right to wrap it up in a burrito." What the online critics were really doing, whether they knew it or not, was defending a dish that was itself once considered inauthentic — and doing so in the name of authenticity.

    Where things stand

    Since the backlash, Franco says business has been mostly steady — breaking even, which for a concept that requires high volume at a low price point, he considers a good sign. The controversy changed things in ways he didn't expect: people started coming in specifically because of the story, not just the food. He began putting himself front and center in the brand, regularly making videos on social media about what it's like to run the business, occasionally poking fun at himself and the whole debate. When we visited during the weekday lunch rush, there was a steady line of people waiting to order, many stopping to talk with Franco directly.

    In a way, he's answered the authenticity question not with an argument but with a presence — showing up, telling the story, letting the food speak. "Honoring my food, if that requires pairing lomo saltado with a salad or wrapping it in a tortilla, I have no problem," he said. "I'm not being less authentic. We are evolving in Peru anytime. I have to be authentic on the individual flavor and then be flexible to reach more people to discover our flavors."

    The burrito, it turns out, was never the point. It was just the door.