The Brief

This story was originally published by Boyle Heights Beat on Oct. 2, 2024.

When the pandemic closed storefronts in 2020, consumers were forced to find services and vendors elsewhere, while desperate laid-off workers turned to side hustles to make ends meet.

Since then, many entrepreneurs have transformed their hobbies into businesses – and some have even become their main source of income.

Thanks to the rising popularity of social media platforms such as TikTok and Instagram, many people have been able to sell their services and products online or generate income as “creators.” That trend has especially taken off among the “extremely online” Gen Z population.

According to a study conducted this summer by Talker Research, younger generations are more likely to consider themselves entrepreneurs – 36% of Gen Z and just 25% of baby boomers.

We spoke with three young entrepreneurs from Boyle Heights to learn about their side hustles and small business journeys.

Jose Lima, 23, Chepecleans4you

For Jose “Chepe” Lima, shoes are everything.

The 23-year-old came up with the idea to start his shoe cleaning business, Chepecleans4you, in 2020 after he saw no one was offering the service locally at an affordable price.

“Nobody really does this, especially in Boyle Heights,” Lima said. “We can all see how everybody resells shoes…There are more shoes than the [cleaning] service out there, so it was the perfect opportunity to take over the community with this.”

Jose “Chepe” Lima cleaning a pair of Nike shoes.

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After graduating from Felicitas and Gonzalo Mendez High School in 2019, Lima chose to focus on work instead of going off to college. He landed a full-time job as a delivery driver for Amazon. He thought the hourly pay of $20.75 would be enough to support his expenses while living at home with his parents.

Lima started Chepecleans4you while working at Amazon and eventually quit his job to focus on his side hustle. Like many other entrepreneurs, the side-hustle-to-full-time pipeline was his original goal.

Jose “Chepe” Lima goes through the shoe cleaning process.

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“There’s been good and bad days. I work full-time so my job comes first. I quit once to do [Chepecleans4u] full-time, but unfortunately, it didn’t work out,” he said. “It’s life, but I’m hoping to try it again one day.”

Today, he works for the delivery company full-time and focuses on his side business on his days off.

Lima runs his business from home, where his clients typically drop off their shoes. He charges $25 to clean any shoe. The service includes an all-around deep clean, including the outsole and midsole.

Most of Lima’s clients are from Boyle Heights, East L.A., and surrounding areas on the Eastside. He says he builds clientele through social media promotion, as well as through recommendations from customers who share the business with friends and family.

“It’s very important, it helps me connect with the community. People love shoes, people work hard for their shoes, so it’s something you always want to have clean and fresh,” he said.

You can find Chepecleans4you here.

Elianet Romero and Alijiah Torres, both 27, Las Niñas Fresitas

Elianet Romero and Alijiah Torres, both 27, met during their freshman year at Bravo Medical Magnet High School. The two bonded during English class and have been best friends since.

When the pandemic hit, they saw an opportunity to create a joint venture that could bring in extra income. They created a sweet treats business called Las Niñas Fresitas, and started selling chocolate-covered strawberries and miniature cakes online.

“A lot of small businesses tend to overcharge. Our whole motto was to be different and make our business more affordable so that people can get a treat for their loved ones, especially during COVID when things were rocky and negative,” said Romero. “It was a chance to spread positivity and start a business together.”

Elianet Romero (left) and Ailijah Torres (right) hold a box of chocolate covered strawberries.

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Photo courtesy of Las Niñas Fresitas

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When the business launched, Romero was working full-time doing communications for a private firm. It fit perfectly with her plans for the future, serving to help fund her education. She is currently attending law school at the University of California, Davis.

For Torres, who had just graduated from college at the height of the pandemic, Las Niñas Fresitas became her main source of income until she started working for a finance company.

Today, the business venture serves as additional income for the two.

“Our venture is really unique because we’re two best friends giving back to the community. We grew up around there [Boyle Heights], we went to school there, and it’s really nice seeing locals that went to school together or we worked with them at some point and end up recommending people to us because they know our product is good,” said Romero.

Custom sweet treats made by Las Niñas Fresitas.

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Collage made with photo courtesy of Las Niñas Fresitas

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A team, in and out of the kitchen, Romero and Torres use their skills to build and maintain the business. Studying law, Romero has been getting acquainted with the ins and outs of running a business to implement informed practices in their growing business and future storefront. Torres uses her knowledge working for a financial firm to manage Las Niñas Fresitas’ finances.

“I think it’s pretty profitable as a side hustle but I know we want to see it as a storefront. Is it profitable as a storefront right now? Absolutely not,” Romero said.

In March, the entrepreneurs added cakes to the menu and began receiving weekly cake orders in addition to chocolate-strawberry purchases.

Las Niñas Fresitas takes orders through Instagram and caters celebrations, including birthdays, weddings and baby showers.

Looking ahead, the friends want to focus on promoting their business through social media, pop-up events and pursuing their goal of a storefront in the next few years.

You can find more about Las Niñas Fresitas here.

Bryan Rojas, 24, Mezcal Mixer

Bryan Rojas developed a passion for crafting cocktails while working as a bartender at dive bars and cocktail lounges.

Bryan Rojas.

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During the pandemic, he saw an opportunity to use his vast experience to create his own craft drink mixing business based in Boyle Heights. Rojas started uploading videos of his custom recipes online, an endeavor that would eventually blossom into his own bartending business.

“From making videos, it quickly became where I had friends from high school that were like ‘Hey I noticed you’re bartending, how much would you charge me for my birthday?’ and it kind of went from there,” said Rojas.

At the time, he and his wife were struggling financially and living paycheck to paycheck so the business helped keep them afloat. Rojas decided to call it Mezcal Mixer.

The 24-year-old currently manages and curates the menu for a Japanese restaurant in the Arts District and runs this bartending side hustle on his free time. This past summer, he said, the business booked up to seven events monthly.

Booking inquiries are handled through a link on his business Instagram page, where interested clients can share details about the number of guests, event location, budget and theme. An average event for 100 guests could cost $350 to $400, Rojas said.

Custom drinks made by Mezcal Mixer.

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A collage of photos courtesy of Mezcal Mixer.

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When it comes to booking events like birthday parties or graduations, Rojas works closely with his clients to ensure that they’re never spending more than they need to by often creating specialized menus, pre-event drink tastings and bar schedules to combat the inevitable leftover liquor and supplies.

“I try guiding people in the direction where I can make a good menu or curate a menu to fit a theme while still saving them money because no one wants to spend $1,500 on a bartender and no one is drinking the cocktails,” he said.

Rojas also takes pride in using quality ingredients in all of his recipes and says his syrups and drink infusions are all housemade.

“I love the extra money and the fact that it helps me do what I want to do, but I love the creative aspects more…I’m 100 percent proud of my original recipes and all the brainstorming that goes into it,” Rojas said.

You can find Mezcal Mixer here.

The Los Angeles World Cup host committee has quietly posted its guidance on human rights after months of speculation over where the plan was and when it would be published.

Advocates had pushed the committee, an arm of the Los Angeles Sports & Entertainment Commission, to produce its plan. But now that it's out, they're not satisfied with what they're seeing.

The human rights guidance is required by FIFA and outlined on the host committee's website. It includes a list of online resources including where to file complaints with various local and state level agencies and a summary of local, state and federal laws protecting human and civil rights. The committee is also touting a partnership with L.A. County in which people can call 211 to report a concern during the tournament.

"Los Angeles is weeks away from hosting one of the largest sporting events in the world, and yet what has been posted is not a plan,” Stephanie Richard, director of the Sunita Jain Anti‑Trafficking Initiative at Loyola Law School, said in a statement. “It is a list of laws and hotline numbers."

The human rights document also skirts fears around ICE and its potential presence at the tournament and surrounding celebrations. Todd Lyons, the agency's head, said earlier this year that ICE's investigatory branch will play a key role in security for the tournament.

But ICE and immigration enforcement aren't mentioned on the host committee's web page on human rights or in its outline of its approach to human rights. "Immigration status" only gets a mention in the list of existing anti-discrimination laws.

"It certainly could have been much stronger," Angelica Salas, executive director of the Coalition for Humane Immigrant Rights in Los Angeles, said of the plan. She added that her organization participated in a roundtable on the plan, and she was disappointed ICE and recent immigration sweeps weren't mentioned in the resulting document.

"In order for all of this to happen, immigrant workers are part of it," she said of the World Cup. "Your hotel workers, your service workers, stadium workers, drivers." 

LAist reached out to spokespeople for the host committee for comment via email, phone and text, but did not hear back in time for publication. FIFA's press team also did not respond to an email from LAist.

According to the host committee's website, the human rights plan is the result of coordination with the city and county of Los Angeles, the city of Inglewood, and 14 roundtable discussions held in the fall of 2025.

"As a non-profit organization, the Host Committee’s role is primarily and necessarily focused on aligning and collaborating with governmental and non-governmental organizations," the document sums up the committee's approach.

The plan also promises more actions, including "Know Your Rights" training for L.A. residents and visitors and "Know Your Responsibilities" training for businesses and vendors. The committee also says it will develop a "rapid response" strategy to respond to potential problems at the tournament.

Available details on those plans were scant. And with the tournament just 30 days away, labor unions and community groups are continuing to voice concerns about potential ICE presence at SoFi Stadium and other potential consequences of the tournament coming to town.

The mayor of Arcadia has agreed to plead guilty to a charge she acted as an agent for China, federal prosecutors announced Monday. She has resigned from her position with the city.

Eileen Wang, 58, faces one count of acting as an illegal agent of a foreign government, according to the U.S. Attorney’s Office. The charge carries a potential sentence of up to 10 years in federal prison.

What we know about the criminal case

According to the U.S. Attorney’s Office, Wang and Yaoning “Mike” Sun of Chino Hills worked at the direction of the Chinese government and with individuals based in the U.S. to promote pro-People’s Republic of China propaganda in the United States. Those actions occurred between 2020 and 2022, prosecutors said.

According to federal prosecutors, Wang and Sun operated a website — known as U.S. News Center — billed as a news source for the local Chinese American community in Los Angeles County. They posted content on the site, described as "pre-written articles," based on directives from Chinese government officials.

Sun, 65, pleaded guilty in October 2025 in federal court to acting as an illegal agent of a foreign government. He is serving a four-year federal prison sentence.

Prosecutors also said Wang communicated with John Chen, whom they described as “a high-level member of the [Chinese government] intelligence apparatus,” in November 2021, and asked him to post an article from her website.

In a group chat, Wang referenced the article and wrote: “This is what the Ministry of Foreign Affairs wants to send,” according to the U.S. Attorney’s Office.

Chen pleaded guilty in New York to acting as an illegal agent of the People’s Republic of China and conspiracy to bribe a public official. In 2024, he was sentenced to 20 months in federal prison.

What's next

Wang, who was elected to the City Council in November 2022, was expected to make her first appearance in U.S. District Court Monday afternoon.

Citing a plea agreement, prosecutors said she's expected to enter the guilty plea within the next few weeks.

Arcadia's mayor is selected from the elected council members. A post on the city's website announced that Wang had resigned her position as of Monday and that a new mayor would be picked from the remaining council members at the next meeting.

The Supreme Court on Monday gave itself more time to consider a national ban on telemedicine access to the abortion pill mifepristone.

Justice Samuel Alito extended an earlier order he issued by three more days, so rules for prescribing mifepristone online or through the mail remain in effect through Thursday at a minimum.

The case at issue

The tumult over the future of telemedicine access to mifipristone started on May 1 with a ruling from the U.S. 5th Circuit Court of Appeals. That ruling re-instituted prescribing rules from before the pandemic that required patients to receive mifepristone in person in a doctor's office or clinic.

The Food and Drug Administration determined that the rule was medically unnecessary in 2021. The state of Louisiana sued last fall, arguing that telemedicine access undermines the state's abortion ban.

What is telemedicine abortion?

The telemedicine abortion process starts with a patient connecting with a healthcare provider on the phone or online. If the patient is eligible, that provider can prescribe two medications — mifepristone and another pill called misoprostol. Patients can pick up the medicine at a local pharmacy, or providers can mail the drugs to a patient's home.

That access is a big part of the reason why the number of abortions nationally has actually increased since the Supreme Court overturned the constitutional right to abortion in 2022. Now, most abortions in the U.S. use this combination of medications, and one quarter happen via telemedicine.

After the 5th Circuit ruling, some providers said they would continue offering telemedicine access to abortion medication using a different protocol that involves higher doses of misoprostol and no mifepristone.

Researchers say that method is just as safe and effective, but tends to cause more pain for patients and more side effects, like nausea and diarrhea. Misoprostol has other medical uses, such as treating gastric ulcers and hemorrhage, and has been on the market longer than mifepristone. It is likely to remain fully accessible, even if mifepristone is restricted.

Since the FDA's prescribing rules for medications apply to the whole country, a change to the rules about how mifepristone can be accessed has national impact. That means it affects states with constitutionally-protected access to abortion, states with criminal bans, like Louisiana, and all states in between.

States' rights

Nearly two dozen Democratic-led states submitted an amicus brief in this case, writing that the appeals court decision put the policy choices of states with bans above the choices of states "that have made the different but equally sovereign determinations to promote access to abortion care."

There are also stakes related to the power of FDA and other expert agencies to set rules. While the Trump administration's FDA did not respond to the Supreme Court's request for briefs, a group of former leaders of the agency, who served under mainly Democratic and some Republican presidents, wrote about this in an amicus brief.

They defended the FDA's process in approving the medication and modifying the rules for prescribing it, and say the appeals court decision "would upend FDA's gold-standard, science-based drug approval system."

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