The Brief

California legislators are attempting to regulate products containing an addictive, opioid-like plant — one that, until recently, several universities including the University of Southern California marketed in a beverage as a wellness tonic and distributed at no cost.

Feel Free is a psychoactive tonic drink that can be consumed like a shot of tequila or Nyquil. The small, two-ounce blue bottles are available in places from smoke shops to health food stores in California. It is made from plants, kava root and kratom leaf, the latter of which contains organic compounds called alkaloids that act like drugs in the human body. These alkaloids — 7-hydroxymitragynine and mitragynine — are not technically opioids, but they interact with the same brain receptors as opioids to produce pleasure and relieve pain.

The California Public Health Department announced a campaign to remove kratom from stores last October and has since seized $5 million in kratom products, justifying the enforcement using California’s Sherman Law. This law lays out rules for selling and manufacturing food, drugs, cosmetics and supplements, and grants Public Health the authority to seize those types of products if they are not federally or state approved.

State lawmakers have moved to formally add kratom and the compound 7-OH to the Sherman Law, which they said would unlock additional resources for the health department’s crackdown and protect their ability to conduct that enforcement if kratom’s federal legality is unclear. One such bill will be heard by a state Senate committee later this year. The priority, according to the bill’s author, Assemblymember Jasmeet Bains, a Bakersfield Democrat and a physician, is to keep kratom out of the hands of children.

Kratom gives a 'floaty,' 'soft feeling'

Feel Free is earthy and aromatic, but customers don’t drink it for the taste, according to the drink’s manufacturer Botanic Tonics.

“It just made me feel a little bit floaty,” said a 2024 University of Texas at Austin alumnus who requested anonymity in this story due to her public job. Botanic Tonics sponsored her university from 2022 to 2025. “It gives everything like a soft feeling.”

Shortly after its founding, Botanic Tonics partnered with universities through athletic department sponsorships that required marketing Feel Free as medicinal. This included Florida State University, University of Texas at Austin, and USC. Botanic Tonics did not respond to multiple inquiries from CalMatters on whether they sought a college student consumer base.

Kratom leaves, which are plucked from coffee trees in Southeast Asia, are used and branded as alternatives to alcohol and to lessen symptoms of withdrawal from other substances like opioids. A small amount of kratom typically makes people feel alert and energetic. But high doses can produce opioid-like effects like nausea, itching, dry mouth, drowsiness, insomnia, or even psychosis, according to the Drug Enforcement Administration.

It can also lead to serious adverse effects like liver toxicity, seizures and addiction, according to the Food and Drug Administration, which has not approved the plant as a lawful dietary supplement or drug. The 7-OH compound, whose effects can be reversed with Narcan, is less prevalent than mitragynine in kratom, but binds much more strongly to opioid receptors and can cause fatal overdoses.

Thousands of Reddit users on the subreddits r/Quittingfeelfree and r/Quittingkratom report physical and emotional effects, as well as severe withdrawal symptoms from the product itself. Botanic Tonics states on its website that people with histories of substance abuse should not drink Feel Free, adding it can be “habit-forming and harmful” if used improperly.

California’s Alcoholic Beverage Control department said in January it will enforce the health department’s prohibition, ordering stores with liquor licenses to remove kratom from their shelves. Cities have enacted their own bans and limitations, including Anaheim, Oceanside, Jurupa Valley, Newport Beach and San Diego, along with the counties of Los Angeles and Riverside. Botanic Tonics still lists on its website locations throughout California where the products can be purchased.

A screenshot from a Feel Free webpage that shows a store locator map with multiple pins marking locations around Sacramento where the product is available.

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Kava root, which can ease anxiety and insomnia, does not contain opioid-like alkaloids and is regulated by the FDA; some people have reported liver toxicity and skin ailments after consuming it.

Feel Free was founded in 2020 with headquarters in Santa Monica and in Broken Arrow, Oklahoma. Within a few years, the Texas student said, the product was part of the college atmosphere, especially at parties, where she would see students chug multiple servings at once, leaving waves of empty blue bottles rolling around the floor.

The 2-ounce tonics, about $10 each, could be bought in any gas station, bodega or convenience store in Texas, and she saw many students drinking them on and off campus. “It would mess people up. People would use it to pregame,” she said. “Whenever people used it, they would shoot the entire thing.”

“We were introduced to them as… a potential partner at the university,” the Texas student said. “So I trusted it. That’s the thing. I never thought twice about it.”

Trojans try new product

The USC Trojans had a turbulent relationship with Botanic Tonics, according to Jose Eskenazi, former associate athletic director who was laid off due to budget cuts in August 2025 after 22 years on the job. He said that around the time of Feel Free’s founding, PlayFly Sports, USC’s sports marketing partner, approached him with a sponsorship contract. Eskenazi remembered the advertising materials he reviewed seemed innocuous, and that the product was described as “calming.” So he signed a three-year contract.

“It was just a different category of business that we had never been involved in,” he said. “It all seemed legitimate.” The product was already being sold in the area at the time, at health food stores and USC Village, the nearby shopping mall where students hang out, he added.

“In retrospect, I mean, could we have dug a little deeper? Maybe,” Eskenazi said. “But from what I recall, the research that was done, there was nothing negative that came up at the time.

“I think they probably could have done a better job explaining what their product is,” he said.

To fulfill their role in the partnership, the Trojans agreed to display digital rotating signage in sports stadiums, promote Feel Free on social media, and advertise the product on football game radio broadcasts.

A promotional Facebook post from 2022 advertises a giveaway for two USC basketball game tickets alongside a bottle of Feel Free tonic. The product is described as the “Official tonic of USC Athletics.”

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Screenshot via the Feel Free Tonics Facebook page

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Another requisite, Eskenazi said, was giving out free samples of the product. The Trojans’ corporate partners would set up booths at the annual Fan Fest, including Botanic Tonics, which gave out samples, he said.

Things went south a few years into the partnership, Eskenazi said. USC officials would not comment on why the partnership ended, but Eskenazi said people complained to the university that though the drink was marketed to addicts in sobriety, people were using it to get high.

In response, the college administration asked the athletic department to end the sponsorship, so the department terminated the contract after about 1.5 years, Eskenazi said.

“We’ve never really had a situation like that before, where we cancelled the sponsorship based on some feedback that we had gotten,” Eskenazi said. “It wasn’t the right brand to align with our brand, based on the complaints that occurred.”

David Wright, the vice president of USC Administration since 2019, deferred CalMatters inquiries about the sponsorship to the USC media relations director, who deferred the inquiries to Cody Worsham, USC athletics media relations director. Worsham told CalMatters that they reached out to “previous” USC and athletics leaders and received no response.

CalMatters attempted to contact USC athletes from 2021 and 2022, who did not respond to questions about the Feel Free sponsorship.

USC, a private university, is not beholden to California public record laws. The Florida and Texas universities, both public, released their sponsorship contracts with Botanic Tonics through public record requests.

The contracts required the universities to make Feel Free their “official tonic,” and refuse any other partnerships with medicinal tonics “taken to give a feeling of vigor or well-being.”

Florida State and the University of Texas at Austin agreed to market Feel Free through social media campaigns, arena-level LED signage, intercom announcements and “on-court promotion.” Florida’s agreement required the university to distribute samples of the drink to students, including at games and at the block parties held beforehand, and the company gained the right to use the college’s name and logo in their advertising. Texas gave Botanic Tonics the right to distribute free samples at college games and events.

The Texas contract expired in June 2025. Florida State terminated the contract in early 2024, the university’s deputy athletics director, Douglas Walker, told CalMatters, without stating why.

Kratom is legal for those ages 18 and up in Texas and 21 and older in Florida. Laws passed in 2023 in both states require kratom product labels to have use directions and serving sizes; Florida also banned selling kratom products that claim to be medicinal. In 2025, Texas and Florida legislators proposed bills to set higher standards for kratom product testing and further regulate its distribution, but the bills have not progressed.

Wellness emphasis

The Texas student worked at a health food store near campus while she attended college. The store sought to appeal to health-conscious people like university athletes and students, and specialized in products that were clean and natural. Her managers told her to market Feel Free to customers as an energizing alcohol alternative that could help with mental clarity and studying.

Since she was paid on commission, the student said, she recommended the drink to hundreds of customers. The drink was natural, healthy and would offer five hours of pure energy, without cops ever having a reason to pull you over, she would say.

“‘Makes you feel good. Go on for it. Just take it,’” she said. “Oh yeah, they sold. They sold fast.” She began to notice repeat customers.

Bottles of the energy drink Feel Free in Clovis on March 6, 2026.

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Larry Valenzuela

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CalMatters

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The student, her manager, and a couple of coworkers decided to try it themselves one day. She said the drink made her feel detached and she didn’t like it. But her coworker, in his 20s, took to it immediately. “The effect was quick,” she said. “He went from doing one maybe every other day to… buying three to four, four to five bottles at a time. And these are expensive little bottles.”

Eventually, she said, the coworker developed a tolerance. Feel Free bottles contain two servings, but he would drink three bottles and say they had no effect. He turned to kratom supplement pills, which he would buy and consume in bulk. Witnessing the effect of the substance, she said, was like watching someone smoke too much weed. “It had altered his mood and it had altered his mental state and his behavior,” she said.

In October 2025, a U.S. District Court judge in Northern California approved a settlement for over 40,000 plaintiffs in a class action lawsuit against Botanic Tonics, which alleged the product was sold without disclosing the health risks of kratom. According to the plaintiffs’ complaint, the company directly targeted college students because they were “vulnerable” and could recommend it to family and friends. The suit also alleged that Feel Free served free samples to students on the USC campus, including a study center, during finals week, telling students it would fix their stress.

The Texas student said she searched the product online one day, read about the side effects, and immediately stopped recommending the product after that. “It was marketed as a healthy thing, it was like a study thing. I had no idea,” she said. “It’s frustrating whenever you take a substance and you put it in your body and you have no idea the side effects that it could cause.”

California legislators concerned for children

In February 2024, San Francisco Democratic Assemblymember Matt Haney proposed a law to add kratom products to the Sherman Law, ban the sale of products containing kratom that is synthetic, inhalable or appealing to young people, and prohibit selling kratom to people under age 21, a restriction that Botanic Tonics adopted in May 2024. Since it was estimated to cost over $50,000 annually to uphold, the Senate Appropriations Committee assigned the bill to the suspense file, where it never left and ultimately failed.

Bains, the lawmaker from Bakersfield, introduced a bill in February 2025 with similar kratom regulations that the Senate health committee will consider later this year. A spokesperson for Bains told CalMatters that while kratom and 7-OH are currently not legal to sell as food or drugs under California’s Sherman Law, the goal of her new law is to keep it that way. Bains said she is particularly concerned about the impact of kratom on young brains, adding that kratom marketing uses bright colors and mimics candy packaging in order to appeal to young people.

“The neuroscience is unambiguous. The human brain continues developing into the early 20s,” Bains said at a committee hearing. “Exposure to substances with central nervous system effects during this critical period can interfere with proper development and increase the risk of substance use disorders later in life.”

A California State University, San Bernardino researcher found in a 2025 study on online kratom beverage marketing that most kratom drinks are described as either all-natural or good for well-being — and that a person would be better off consuming them, researcher and assistant economics professor Dr. Teresa Perry said. In another 2025 study, Perry analyzed online posts about kratom and found that kratom drinkers often don’t know about the side effects, because product labels don’t mention them.

“There’s a lot of people who were taking kratom without realizing what kratom was, and who became dependent on it, who then had to figure out how to quit it on their own,” Perry said.

Phoebe Huss is a contributor with the College Journalism Network, a collaboration between CalMatters and student journalists from across California. CalMatters higher education coverage is supported by a grant from the College Futures Foundation.

This article was originally published on CalMatters and was republished under the Creative Commons Attribution-NonCommercial-NoDerivatives license.

Early every Saturday for the last three and a half years, William Campbell, 61, leaves his Silver Lake home to be at the Angels Flight station for the first ride at 6:45 a.m.

Campbell is one of a team of operators behind the proverbial wheel of the two near-identical funiculars — named Olivet and Sinai — that go up and down a 33% angle slope from Hill Street to Bunker Hill in downtown Los Angeles.

“You’re a part of living history,” said Campbell, who is dressed in an orange and black waistcoat and bow tie, and wears a bowler hat with a monarch butterfly on top. There’s a reason for that, he said mysteriously.

Angels Flight on Bunker Hill.

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Today, I am the first rider. Soon after, I am joined by a family visiting from Texas.

“I was just looking at a local tourist place, and I just saw this small, cute railway,” said Michael Nguyen, who was alongside his mother and sister. “I was like, oh, this looks interesting. And I saw that you can actually go on it. I was like, OK, that’s pretty dope.”

Masterminded by lawyer, politician and engineer Col. James Ward Eddy, the Angels Flight “hillevator” opened on New Year’s Eve 1901 as a way for people to travel up and down Bunker Hill, which was then the place where the city’s wealthy population lived.

The journey took them down to the streets and stores below and from 1917, Grand Central Market, with the first passengers paying just a penny fare for what was billed as the “shortest railway in America,” traveling just 298 feet.

When he’s not working his weekday full-time day job investigating animal cruelty and abuse, Campbell spends his spare time looking through online newspaper archives for any information about Angels Flight.

Angels Flight Railway.

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James Bartlett

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LAist

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Angels Flight Railway.

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Originally located by the 3rd Street Tunnel — at the end of the block from where it is now — the train has been through several changes, as has Bunker Hill itself.

“All the wealthy people moved to Beverly Hills, and Brentwood, and Bel Air, and beyond. And all their wonderful Victorian mansions were turned into boarding houses, and it attracted a lower income, more diverse population, which resulted in blight and crime — at least according to the city,” Campbell said of Bunker Hill's transformation.

City officials authorized Bunker Hill to be all but razed in the 1950s and '60s, and Angels Flight was put into what was promised to be temporary storage for a year or two, despite protests from singer Peggy Lee and others.

The year was 1969. And it took nearly three decades for its return. Angels Flight welcomed passengers again in 1996 to its current location after test runs were made with cases of beer and soft drinks weighing 9,000 pounds. The cable cars were rebuilt exactly as before, but with modern safety requirements, such as Sinai having wheelchair space.

A 2001 accident in which one person died and seven were injured saw another long closure until 2010, and there was a derailment in 2014, which saw another short shuttering. But Angels Flight has been running ever since 2017, save the odd mechanical problem.

William Campbell.

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James Bartlett

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LAist

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Angels Flight keepsakes made by William Campbell for riders to take.

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James Bartlett

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Campbell describes himself as a cheerleader for Angels Flight, and you can easily see why. During his shift he pins up a 1904 photo of the city’s landscape taken from an 80-foot-high observation tower at the original location, so people can compare it to the skyscraper skyline of today.

“At one time you could see all the way to Catalina,” he noted.

There is also a display about near-forgotten Bunker Hill folk artist Marcel Cavalla, and Campbell gives away Angels Flight bookmarks, stickers and maps, all of which he researches, designs and prints out of his own pocket.

One of his projects, old advertisements from 1901 to the 1940s, is displayed in the panels above the seats, and was installed a couple of months ago.

Interior of Angels Flight, showcasing old advertisements from 1901 to the 1940s that Campbell installed.

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James Bartlett

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LAist

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One of the vintage ads for Catalina Carrier-Pigeon Service.

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James Bartlett

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There's everything from old Market Basket supermarket ads, to Barbara Stanwyck shilling for Lux toilet soap, to a standard power mower from John Bean manufacturing, to one for the Catalina Carrier Pigeon Service, which operated from 1894 to 1902, taking messages from Avalon to Bunker Hill.

And the monarch butterfly on his hat? That’s related to his Angels Flight “holy grail,” the one question he can’t definitively answer: why were they painted orange and black?

With that, Campbell grabs his binoculars and sees there are passengers waiting for a ride up, so I get into Olivet and wave goodbye as I travel down to Hill Street.

A group called Neighbors Helping Neighbors has been clearing overgrown weeds for free on fire survivors' empty lots in Altadena.

They’ve finished 10 with many more to go. They’re keeping at it not just to keep things tidy, but to avert another disaster as the region enters fire season — and their efforts are spreading. More than 200 homeowners have signed up, after hearing about the group from its Facebook page and through word of mouth.

“I'm 5 feet 2 inches tall, but there were weeds 6 and 8 feet tall,” said Antoinette “Toni” Bailey-Raines, the ringleader. She is also a co-founder of Altadena Talks Foundation, a nonprofit started in the wake of the Eaton Fire.

Bailey-Raines lives in San Dimas but grew up in Altadena. Her parents and sister all lost their homes in the Eaton Fire.

“I went to my parents' lot one day,” she said. “I loaded up the back of my car with my lawnmower, my blower, my rake, because I wanted to make sure their lot was cleaned up.”

It took seven hours, but she figured all that overgrown vegetation can't be good for Altadena with the fire season just around the corner.

And just like that, the idea for Neighbors Helping Neighbors was born.

Preventing another disaster

Antoinette “Toni” Bailey-Raines, founder of Neighbors Helping Neighbors.

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Fiona Ng

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LAist

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Antoinette “Toni” Bailey-Raines at one of the cleared lots.

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Fiona Ng

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The very first lot, just south in Pasadena, was cleared in mid-April. Bailey-Raines said the property was getting notices from the city to clear the lot or face escalating fines. Pasadena conducts brush clearance inspections every spring and summer.

Toni said the family had moved to Mississippi after the Eaton Fire.

“You lost everything, and then somebody's gonna tell you they're gonna give you a fine because you have weeds on your lot and you're not even here to see that?” Bailey-Raines said.

That day, she rounded up a group of nine people, including her son and his friend. A neighbor across the street was suspicious at first, but eventually told her, "You have me for about an hour." He stayed for two.

The job took less than four hours.

A growing movement

On May 13, dozens of volunteers showed up in Altadena to clear seven lots in one morning.

One of them — a 14,000-square-foot lot — belongs to Sarkis Aleksanian and his family. He had reached out to Bailey-Raines in late April, after learning about the group from a neighborhood WhatsApp chat.

“I was looking into cleaning up the lot and really daunted by the prospect,” he said. “I was worried that the lawn would dry up and be a problem.”

Aleksanian and his wife were on hand to help out. It’s the one thing that Bailey-Raines requires — for the homeowners to be there.

“I've asked them that if they're able-bodied to be here and help,” she said. “You're here. You're encouraging people, and you're helping on your lot. [Sarkis] was doing everything from weed-eater, to chainsaw, to whatever, and that's what it's about.”

This 14,000-square-foot lot in Altadena was cleaned up in less than two hours on a recently Saturday.

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“It was just remarkable, I tell you,” Aleksanian said. He said he recognized some of the volunteers that morning — folks he sees in the community.

And he did encounter someone he knew — a high school acquaintance from years back. “It's neighbors helping neighbors, just like she called it, you know?” Aleksanian said.

His lot was finished in 90 minutes.

More is needed

With a growing waitlist, what is needed are people and equipment — from gloves and trash bags to the hardware.

“I have six brush cutters and two chainsaws and a couple trimmers, but I need, like, triple that at least,” she said.

Same goes for rechargeable batteries that power these tools — which Bailey-Raines juices up with generators they bring on-site.

A number of organizations — including Neighborhood Survants, Altagether, Project Passion, My Tribe Rise, Dena Heals — have granted money and donated equipment and manpower. Bailey-Raines has also put in her own money.

“My dream is one Saturday morning to have 500 people and that we clear a whole street, a whole block — so that this list of 200 can go down, and as others hear about it, they get on it, and we as a community do this as neighbors to help one another,” she said.

After fires and floods, Southern California’s only remaining native freshwater turtle recently got a boost.

Just last month, 15 southwestern pond turtle hatchlings were released into the San Gabriel River — a major milestone in an effort to restore the vulnerable turtle population.

But this wasn’t a typical raise-and-release scenario.

These turtles’ parents went on a harrowing journey before they were born.

A daring rescue

In early September 2020, amid a heat wave and dry weather, a tree branch hit a Southern California Edison power line, igniting the Bobcat Fire.

The fire eventually scorched more than 180 square miles — mostly forest in the San Gabriel Mountains. For comparison, the 2025 Eaton Fire burned about 22 square miles.

Lights from a fire truck illuminate firefighters working the Bobcat Fire in September 2021.

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Frederic J. Brown

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Getty Images

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As the Bobcat Fire spread, biologists grew worried. The fire was burning in the West Fork of the San Gabriel River, a biodiversity hotspot and refuge for bears and mountain lions, the federally protected Santa Ana sucker fish and the mountain yellow-legged frog.

It’s also home to the largest remaining — and possibly only — population of southwestern pond turtles in the entire watershed. Their exact numbers aren’t known, but it’s likely less than 200.

“Because this hadn’t burned in decades and decades and decades, there was big concern about debris flows,” said Robert Fisher, a biologist with the U.S. Geological Survey.

Scientists hoped the turtles would be able to ride out the fire itself by staying in the water, but any rain after would likely lead to a deluge of mud, trees and other burned materials. That would be akin to an avalanche for the turtles in the river, and it had the potential to wipe out the entire population.

Once the flames died down, Fisher and a team of biologists, in partnership with the California Department of Fish and Wildlife and U.S. Forest Service, trekked to the home of the pond turtles.

“It was a moonscape,” Fisher said.

They waded through ashy, murky waters, eventually collecting 11 adult turtles.

A temporary home and 15 surprises

The turtles were taken to the San Diego Zoo, where the plan was to hold them until their mountain habitat recovered enough for them to return.

By 2024, the San Gabriel Mountains were looking far better — biologists even found some pond turtles that survived major debris flows.

But right before the turtles were set to go back home, scientists got a surprise.

“Just before we were getting to release, we found a baby turtle, which is amazing,” said Brandon Scott, wildlife care manager of herpetology and ichthyology at San Diego Zoo Wildlife Alliance. “You don't know how long it's going to take to restart that process of them actually being able to breed, with the stress and it's a new habitat.”

A juvenile southwestern pond turtle is weighed before being released to the wild.

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Ken Bohn

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Courtesy San Diego Zoo Wildlife Alliance

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The turtles and the new baby were all returned to their home in the San Gabriels. But then came another surprise. And another.

“We just continually, every day, started finding a baby in that habitat,” said Scott.

Female southwestern pond turtles lay and bury their eggs in late spring or early summer. Juveniles emerge months later, only about the size of a quarter.

Fifteen babies later, conservation staff were shocked and pleased.

Their goal for the 11 rescued turtles was to make sure they could thrive before being released back into their habitat. “But in the process,” Scott said, “yes, we made it comfortable enough for them to breed.”

A hopeful release

The new generation of southwestern pond turtles was released in April near the spot their parents were rescued from in the San Gabriel River.

Such rescues of vulnerable wildlife are becoming increasingly common in the face of more catastrophic fires. All but two of the biggest fires in recorded history have been in the last 20 years.

Fisher said a similar rescue of pond turtles had occurred only once before, after the 2009 Station Fire in the San Gabriels. That time, the turtles were quickly returned to their habitat.

A staff member of the San Diego Zoo Wildlife Alliance releases a juvenile southwestern pond turtle into the San Gabriel River.

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Ken Bohn

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Courtesy San Diego Zoo Wildlife Alliance

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That rescue, in part, inspired the U.S. Geological Survey to work with the San Diego Zoo to build a conservation habitat for southwestern pond turtles nearly two decades ago. And the Bobcat Fire became the first time it was used for wild rescues, Fisher said.

Ironically, the Bobcat Fire could eventually help the local population, Fisher said.

“We’ve known about [the population] for decades, but it’s not really thriving,” he said. “So this helped give it a head start. And because the fire was so intense, it opened up a lot of habitat.”

With less tree canopy and more sunlight, the cold-blooded reptiles could thrive in warmer waters and on sunnier rocks.

But the new generation is key.

“Because the site was so forested and hadn’t burned in so long, we don’t think they were having good success at breeding,” Fisher said. “Now we think we’ve really enhanced the population by putting more animals out there, especially young animals.”

Scott and Fisher said the saga has inspired preliminary conversations about formalizing breeding efforts to support the population. The little turtles' myriad threats have yet to let up, so they’ll likely need more help in the future.

But at the moment, there’s a little more hope — at least 16 hatchlings and 11 adults' worth of hope, to be exact — for California’s only native freshwater turtle.