Sponsored message
Logged in as
Audience-funded nonprofit news
radio tower icon laist logo
Next Up:
0:00
0:00
Subscribe
  • Listen Now Playing Listen

The Brief

The most important stories for you to know today
  • Turning to AI help means fewer human connections
    Two students sit at a classroom table writing with notebooks and drinks in front of them.
    Students take notes during Dr. Adam Kaiserman's English class at College of the Canyons in Santa Clarita on May 6, 2025.

    Topline:

    AI chatbots are changing how students connect in college. As students increasingly turn to tools like ChatGPT for academic help, opportunities for real-life connection and support on campus are shrinking.

    Quick help, fewer conversations: Students are using chatbots instead of reaching out to professors or classmates for help, valuing speed and convenience over connection.

    Lost opportunities to bond: For students juggling multiple responsibilities, the ease of chatbots can seem harmless. Experts warn, however, that relying on AI may chip away at building and strengthening meaningful human relationships.

    Students don’t have the same incentives to talk to their professors — or even their classmates — anymore. Chatbots like ChatGPT, Gemini and Claude have given them a new path to self-sufficiency. Instead of asking a professor for help on a paper topic, students can go to a chatbot. Instead of forming a study group, students can ask AI for help. These chatbots give them quick responses, on their own timeline.

    For students juggling school, work and family responsibilities, that ease can seem like a lifesaver. And maybe turning to a chatbot for homework help here and there isn’t such a big deal in isolation. But every time a student decides to ask a question of a chatbot instead of a professor or peer or tutor, that’s one fewer opportunity to build or strengthen a relationship, and the human connections students make on campus are among the most important benefits of college.

    Julia Freeland-Fisher studies how technology can help or hinder student success at the Clayton Christensen Institute. She said the consequences of turning to chatbots for help can compound.

    “Over time, that means students have fewer and fewer people in their corner who can help them in other moments of struggle, who can help them in ways a bot might not be capable of,” she said.

    As colleges further embed ChatGPT and other chatbots into campus life, Freeland-Fisher warns lost relationships may become a devastating unintended consequence.

    Asking for help

    Christian Alba said he has never turned in an AI-written assignment. Alba, 20, attends College of the Canyons, a large community college north of Los Angeles, where he is studying business and history. And while he hasn’t asked ChatGPT to write any papers for him, he has turned to the technology when a blank page and a blinking cursor seemed overwhelming. He has asked for an outline. He has asked for ideas to get him started on an introduction. He has asked for advice about what to prioritize first.

    “It’s kind of hard to just start something fresh off your mind,” Alba said. “I won’t lie. It’s a helpful tool.” Alba has wondered, though, whether turning to ChatGPT with these sorts of questions represents an overreliance on AI. But Alba, like many others in higher education, worries primarily about AI use as it relates to academic integrity, not social capital. And that’s a problem.

    Jean Rhodes, a psychology professor at the University of Massachusetts Boston, has spent decades studying the way college students seek help on campus and how the relationships formed during those interactions end up benefitting the students long-term. Rhodes doesn’t begrudge students integrating chatbots into their workflows, as many of their professors have, but she worries that students will get inferior answers to even simple-sounding questions, like, “how do I change my major?”

    A chatbot might point a student to the registrar’s office, Rhodes said, but had a student asked the question of an advisor, that person may have asked important follow-up questions — why the student wants the change, for example, which could lead to a deeper conversation about a student’s goals and roadblocks.

    “We understand the broader context of students’ lives,” Rhodes said. “They’re smart but they’re not wise, these tools.”

    Rhodes and one of her former doctoral students, Sarah Schwartz, created a program called Connected Scholars to help students understand why it’s valuable to talk to professors and have mentors. The program helped them hone their networking skills and understand what people get out of their networks over the course of their lives — namely, social capital.

    Connected Scholars is offered as a semester-long course at U Mass Boston, and a forthcoming paper examines outcomes over the last decade, finding students who take the course are three times more likely to graduate. Over time, Rhodes and her colleagues discovered that the key to the program’s success is getting students past an aversion to asking others for help.

    Students will make a plethora of excuses to avoid asking for help, Rhodes said, ticking off a list of them: “‘I don’t want to stand out,’ ‘I don’t want people to realize I don’t fit in here,’ ‘My culture values independence,’ ‘I shouldn’t reach out,’ ‘I’ll get anxious,’ ‘This person won’t respond.’ If you can get past that and get them to recognize the value of reaching out, it’s pretty amazing what happens.”

    Connections are key

    Seeking human help doesn’t only leave students with the resolution to a single problem, it gives them a connection to another person. And that person, down the line could become a friend, a mentor or a business partner — a “strong tie,” as social scientists describe their centrality to a person’s network. They could also become a “weak tie” who a student may not see often, but could, importantly, still offer a job lead or crucial social support one day.

    Daniel Chambliss, a retired sociologist from Hamilton College, emphasized the value of relationships in his 2014 book, “How College Works,” co-authored with Christopher Takacs. Over the course of their research, the pair found that the key to a successful college experience boiled down to relationships, specifically two or three close friends and one or two trusted adults. Hamilton College goes out of its way to make sure students can form those relationships, structuring work-study to get students into campus offices and around faculty and staff, making room for students of varying athletic abilities on sports teams, and more.

    “We understand the broader context of students’ lives. They’re smart but they’re not wise, these tools.”Jean Rhodes, a psychology professor at the University of Massachusetts BostonChambliss worries that AI-driven chatbots make it too easy to avoid interactions that can lead to important relationships. “We’re suffering epidemic levels of loneliness in America,” he said. “It’s a really major problem, historically speaking. It’s very unusual, and it’s profoundly bad for people.”

    As students increasingly turn to artificial intelligence for help and even casual conversation, Chambliss predicted it will make people even more isolated: “It’s one more place where they won’t have a personal relationship.”

    In fact, a recent study by researchers at the MIT Media Lab and OpenAI found that the most frequent users of ChatGPT — power users — were more likely to be lonely and isolated from human interaction.

    “What scares me about that is that Big Tech would like all of us to be power users,” said Freeland-Fisher. “That’s in the fabric of the business model of a technology company.”

    Yesenia Pacheco is preparing to re-enroll in Long Beach City College for her final semester after more than a year off. Last time she was on campus, ChatGPT existed, but it wasn’t widely used. Now she knows she’s returning to a college where ChatGPT is deeply embedded in students’ as well as faculty and staff’s lives, but Pacheco expects she’ll go back to her old habits — going to her professors’ office hours and sticking around after class to ask them questions. She sees the value.

    She understands why others might not. Today’s high schoolers, she has noticed, are not used to talking to adults or building mentor-style relationships. At 24, she knows why they matter.

    “A chatbot,” she said, “isn’t going to give you a letter of recommendation.”

    This article was originally published on CalMatters and was republished under the Creative Commons Attribution-NonCommercial-NoDerivatives license.

  • What's next for the Big Bear eagle without Jackie
    Two eagles near a nest of sticks and twigs at the top of a tall tree. One eagle is close to the camera, with a lavender colored band on its leg. The other eagle is perched on a branch to the right.
    Shadow and KD1 in the Big Bear nest Thursday.

    Topline:

    As fans of Big Bear’s famous bald eagles emotionally recover from Jackie’s death, many are now wondering what’s next for the nest and her long-time mate Shadow.

    Why it matters: Will he stay in the same spot with a new eagle mate and continue the livestream legacy? Will he build a new nest in a tree without cameras?

    Why now: Jenny Voisard, spokesperson for Friends of Big Bear Valley, the nonprofit that launched the popular eagle livestream, said they want to see Shadow thrive and “live his best life,” no matter where that may be.

    The backstory: Shadow has been seen with another, younger eagle lately called KD1.

    What's next: Travis Scott, CEO of Visit Big Bear, told LAist that several community groups and organizations — including Friends of Big Bear Valley — are working together on a celebration to honor Jackie.

    Read on ... for more about what could come next.

    Go deeper: How to talk to children about Jackie and Shadow and other losses in life

    As fans of Big Bear’s famous bald eagles emotionally recover from Jackie’s death, many are now wondering what’s next for the nest and her long-time mate Shadow.

    Will he stay in the same spot with a new eagle mate and continue the livestream legacy? Will he build a new nest in a tree without cameras?

    Jenny Voisard, spokesperson for Friends of Big Bear Valley, the nonprofit that launched the popular eagle livestream, said they want to see Shadow thrive and “live his best life,” no matter where that may be.

    “It could be that he chooses to go some place else and move on,” Voisard told LAist. “In which case, we would imagine someone else would take over the nest, but we don't know for sure. All we can do is watch.”

    Next steps for Shadow

    Shadow may start to look for a mate once his hormones kick in, usually around December or January. In years past, Jackie and Shadow would return to the nest and start delivering sticks at the end of fall into early winter. Jackie’s hormones typically kicked in sooner than Shadow’s, Voisard said.

    Shadow has been seen with another, younger eagle lately called KD1. KD1 is believed to be a more than 4-year-old female bald eagle from the Prado Basin, according to Jenna Carpenter, a wildlife biologist with the Orange County Water District.

    KD1 was banded in 2022, along with its sibling from their parental pair known as Ricky and Lucy, Carpenter said. (Jackie’s parents were also named Ricky and Lucy, but district officials said it's not the same eagles.) KD1 wears two identifying bands on its legs. One is lavender-colored and easier to see from a distance, like on the livestream cameras.

    Two bald eagles in a nest of twigs overlooking a large, blue lake. One of the eagles is perched on a branch to the front left, while another younger eagle is standing in the middle. The younger eagle has a silver band on the leg to the left and a lavender band on the leg to the right.
    KD1 can be identified by the bands on its legs, including a lavender-colored one that makes the eagle easier to spot on the livestream cameras.
    (
    Friends of Big Bear Valley
    /
    YouTube
    )

    “It's possible that KD1 stays in Big Bear, but it's also possible that KD1 moves on,” Carpenter said in a video. “In the first five years of a bald eagle's life, they're pretty nomadic. They fly around looking for good habitat, good places to find food, not necessarily looking for a territory quite yet.”

    That may change once KD1 gets closer to 5 years old, which she added is the breeding age for eagles and when females can start laying eggs.

    Fans have mixed feelings

    • Some have been hesitant to see Shadow with another eagle, especially while Jackie was still getting intensive care.
    • O.C. officials commented on KD1 being labeled  “a homewrecker (drama!).”
    • Some fans have described a visiting eagle as “Jolene,” a reference to the Dolly Parton song about taking her man.
    • Friends of Big Bear Valley has asked fans to avoid naming visiting eagles as to not confuse others in the livestream community.

    Carpenter said it’s a “gift” to come across KD1 in the wild, but she also cautioned that people need to recognize that the eagles are wild animals.

    “They don't follow the same social norms as we as humans do,” she said “So it's a good idea to put on the science-colored glasses and remember that wildlife is wildlife.”

    Voisard said if Shadow does find a new mate, whether it's KD1 or another eagle, “we will love whoever that is and we will cheer her on.”

    Will Jackie be honored in some way?

    Travis Scott, CEO of Visit Big Bear, told LAist that several community groups and organizations — including Friends of Big Bear Valley — are working together on a celebration to honor Jackie.

    They’ve come up with multiple early ideas, including an event centered around wildlife, conservation and education with opportunities that recognize the “extraordinary connection Jackie created between Big Bear and people around the world,” Scott said.

    “The goal is to create something that feels meaningful, appropriate, and true to Jackie’s legacy — not simply a memorial, but a celebration of the wonder, awareness, conservation, and environmental stewardship she inspired,” he said in an email.

    The partners will be meeting Monday to narrow down more detailed plans, according to Scott. 

  • Sponsored message
  • Ex-Dodger and namesake of elbow surgery died at 83
    A pitcher in a Dodgers uniform setting up to pitch.
    John played for the Dodgers from 1972-74 and 1976-78.

    Topline:

    Tommy John, who won 288 games during a 26-year big league career and became the first pitcher to successfully return following groundbreaking elbow surgery that later was named after him, has died. He was 83.

    Why now: He died at his home in Bradenton, Florida, on Saturday night, agent Mike Maguire said Sunday. He had been in hospice care.

    The backstory: John played for the Dodgers from 1972-74 and 1976-78.

    Tommy John, who won 288 games during a 26-year big league career and became the first pitcher to successfully return following groundbreaking elbow surgery that later was named after him, has died. He was 83.

    He died at his home in Bradenton, Florida, on Saturday night, agent Mike Maguire said Sunday. He had been in hospice care.

    On Aug. 8, the New York Yankees released a social media post in which John wrote that he wanted to say goodbye to everyone, including friends and fans who followed him throughout his career, saying, “I will never forget you.”

    John was a four-time All-Star with a record of 288-231 and a 3.34 ERA during a career that stretched from 1963 to 1989. He pitched for Cleveland, the Chicago White Sox, the Los Angeles Dodgers, the New York Yankees, the California Angels and the Oakland Athletics.

    The left-hander was 31 years old when he tore the ulnar collateral ligament in his pitching elbow in 1974, a death knell for pitchers’ careers to that point.

    John allowed Dr. Frank Jobe, the Dodgers’ team physician, to replace the ligament with a tendon from his right forearm. Jobe gave the surgery 100-to-1 odds of being successful.

    John was a great pitcher, but his elbow surgery made him a baseball legend

    The procedure had been done on others before, although it was usually performed on wrists and hands. John was the first pitcher to have it done on his elbow.

    More than 2,600 big leaguers and thousands more amateurs have since had UCL reconstructions, better known as Tommy John surgery. It’s been a godsend for many of baseball’s greatest stars, including two-way sensation Shohei Ohtani, three-time Cy Young Award winner Justin Verlander and even Philadelphia Phillies slugger Bryce Harper.

    “If you put it in dollars and cents, I think there’s no question that Tommy John is the most valuable reconstructive procedure there is,” Dodgers team physician Dr. Neal ElAttrache told The Associated Press in 2024.

    Born Thomas Edward John Jr. on May 22, 1943, in Terre Haute, Indiana, he was a top baseball and basketball player at the city’s Gerstmeyer High. He graduated in 1961 as valedictorian but did not give the commencement speech because of a stutter. Despite being recruited by the University of Kentucky to play basketball, John chose baseball and signed with Cleveland.

    “The day I left for my first job as a pitcher, my father looked at me & said, ‘Good luck, Tommy. Just remember one thing: whether you make it big in the big leagues or you don’t, you’ll always just be Tommy John from Terre Haute, Indiana.’ I’ve never forgotten those words,” John wrote in his Aug. 8 post.

    John recorded 2,245 strikeouts but never led either league in wins or strikeouts. John had the second-most wins of any pitcher since 1900 not to be elected to the Hall of Fame. From 1995 through 2009, John was on the Hall of Fame ballot, but he never received more than 31.7% of the votes, falling well short of the 75% required for election.

    John won more games after his eponymous surgery

    Known for his longevity, John was the opening day starter for both the 1966 Chicago White Sox and the 1989 New York Yankees. He won 124 games before his UCL repair and 164 after. His final appearance came days after his 46th birthday.

    He made his major league debut on Sept. 6, 1963, pitching one inning in relief for Cleveland.

    He was traded to the White Sox in 1965 and worked his way into the starting rotation. The following year, he tied for the American League lead with five shutouts and in 1967, his six shutouts led the AL.

    In 1971, he was traded to the Dodgers.

    In 1974, John had a 13-3 record and led the National League in victories going into the All-Star break. He was pitching against the Montreal Expos when he permanently damaged the UCL in his left arm. After a month, the injury had not improved.

    During the four-hour surgery on Sept. 25, 1974, Jobe made holes in the humerus and ulna bones of John’s left arm and used anchors to insert the tendon in a figure-eight pattern.

    At first, John’s left hand was shriveled and he lacked feeling in several of his fingers because of damage to the ulnar nerve. Jobe performed a second procedure to reroute the nerve that was necessary to John’s full recovery.

    John’s arm was in a cast for four months. He had recovered the full range of motion in his left arm by spring training of 1975, and spent that season resting, healing and rebuilding strength in his arm. John worked with fellow Dodgers pitcher Mike Marshall, who had a doctorate in kinesiology, on learning a different grip.

    That September he made five appearances during an offseason instructional league, working his way up to seven innings by his final game.

    John resumed pitching for the Dodgers in 1976 as the fourth starter in their rotation. He allowed three runs in five innings and took the loss in his first start against Atlanta, the first time any pitcher had started a game following UCL reconstructive surgery.

    John donated the original cast from his surgery to the Smithsonian Institution in June 2022. His teammates on the 1974 Dodgers signed it, as well as Jobe and the team’s Hall of Fame announcer Vin Scully.

    The procedure has become so widely known that in 2019, Merriam-Webster added the term to its dictionary.

    John made 31 starts for the Dodgers in 1976, posting a 10-10 record, a 3.09 ERA, 91 strikeouts, 61 walks and 207 hits allowed in 207 innings.

    In 1977, he won 20 games for the first time in his career, finishing with a 20-7 record. He finished second behind Philadelphia’s Steve Carlton in voting for the NL Cy Young Award.

    John and his family had mixed feelings about the legacy of his operation

    Over 50 years later, Tommy John surgery is as much a part of baseball as peanuts and hot dogs. Advanced training methods are helping pitchers of all ages throw harder than ever. They take comfort knowing a torn UCL won’t necessarily end their careers.

    “I am sick my name is attached to a surgery happening in kids more than pros,” John tweeted in July 2018.

    John’s oldest son, Tommy III, became a chiropractor who wrote a book suggesting ways to prevent young athletes from having to undergo major sports-related surgery similar to what his father endured.

    After his pitching career ended, John worked as a broadcaster for the Minnesota Twins and Yankees in the 1990s. He managed the Bridgeport (Connecticut) Bluefish from 2007-09.

    John was hospitalized in December 2020 due to COVID-19 and later had Guillain-Barré syndrome, in which a person’s immune system attacks their nerves. John told the New York Post in May 2022 that he was paralyzed in his lower extremities for several months.

    John and his wife Sally Simmons had four children: Tamara, Tommy III, Travis and Taylor, who died of a prescription drug overdose at 28 in 2010. The couple divorced in 2013.

    Besides his children, he is survived by his second wife, Cheryl, and son-in-law Patrick Mannelly, a retired NFL long snapper who played 16 years for the Chicago Bears.

  • Ahead of school reopening in the city
    Piles of backpacks on a table. School-age kids and volunteers giving them away are there.
    Local Hearts Foundation volunteers await children of all ages to stop by the table to receive their free backpacks.

    Topline:

    School is around the corner for nearly every campus in Long Beach. For anyone in need of a cost-free way to restock children for school, here’s a list of giveaway events, including free backpacks and haircuts.


    Why now: Long Beach Unified School District schools open for the new school year on Tuesday, Aug. 25, 2026.

    Read on ... for the list ...

    School is around the corner for nearly every campus in Long Beach. That means it’s time to dust off those backpacks and take stock of what school supplies are needed. For anyone in need of a cost-free way to restock children for school, here’s a list of giveaway events coming up soon.

    Tuesday, Aug. 18 at 953 North Park Circle Dr.

    This Tuesday from 5 to 7 p.m., Willmore City Community Association will hand out 200 free backpacks, pairs of shoes, books and insulated water bottles at The Bembridge House at Drake Park.

    The event will also have free children’s haircuts, ice cream from Handel’s Ice Cream and sweet treats by The Pin-Up Kitchen.

    Event organizers encourage all family members to come out to get connected with resources, learn about community services and enjoy live music along with activities for all ages.

    Saturday, Aug. 22 at 2217 E. Sixth St.

    Free backpacks, free school supplies and free snacks will be available at Long Beach Forward’s office on Saturday, Aug. 22 from 11 a.m. to 3 p.m.

    There will also be free children’s haircuts and hair styling available, plus gift cards given out as raffle prizes.

    The backpacks are for children ages 4-13 (TK-7th grade). You can find more information about the event here.

    Saturday, Aug. 22 at 1321 East Anaheim St.

    Tito Rodriguez, better known as Hood Santa, will host a backpack and school-supply giveaway on Saturday, Aug. 22 at MacArthur Park from 10 a.m. to 2 p.m.

    There will also be free toys and Bombas socks, along with free children’s haircuts and makeup services.

    Ortiz is aiming to give out 3,000 backpacks at the event. As of Thursday afternoon, he had raised $2,750 toward his $25,000 goal. You can donate to the campaign here.

    He’s also accepting volunteers for the event. You can sign up to volunteer here.

    Saturday, Aug. 22 at 1022 E. Market St.

    The fifth annual Black Student Achievement Initiative Symposium will feature a backpack giveaway, complimentary lunch and information breakout sessions on Saturday, Aug. 22 from 9 a.m. to 3 p.m. at Lindbergh Middle School in North Long Beach.

    Incoming Long Beach Unified School District Superintendent David Zaid is scheduled to attend as a guest speaker.

    A shuttle service will be available from Jordan High School (6500 Atlantic Ave.) between 8 a.m. and 5 p.m. Registration will take place from 8 a.m. to 9 a.m., but anyone planning to attend is encouraged to register ahead of time here.

    Lunch will only be provided for attendees who register in advance.

  • Natural-wine tastings and more at this DTLA shop
    An Asian woman wearing an apron holding a glass of wine in one hand and a bottle of wine in another.
    Miriam Yoo, owner of Flask & Field, raises a glass outside her Downtown LA shop.

    Topline:

    Flask & Field, a downtown L.A. wine and spirits shop, has become a go-to for free natural-wine tastings.


    Background: Former entertainment lawyer Miriam Yoo opened in 2018 and has gone through many reinventions. Yoo pivoted to an online storefront and a COVID-safe outdoor booth when foot traffic vanished early in the shutdown. She's since leaned into the fast-growing nonalcoholic category, expanding into de-alcoholized wines and botanical spirits as demand climbed.

    This story first appeared on The LA Local.

    Life’s all about taking risks, and sometimes a single bold choice can change everything. Just ask Miriam Yoo. Eight years ago, she traded her successful career as an entertainment lawyer to pursue her entrepreneurial dream and launch Flask & Field, a wine and spirits shop.

    Since then, she’s never looked back. “It’s all of the things that a job could be and so many things that I could never have expected to experience,” Yoo told The LA Local.

    Nearly a decade later, Flask & Field has become a downtown L.A. go-to destination for wine hangs, the point of the day where Yoo and her staff offer complimentary pours during select hours.

    The wine hangs

    At Flask & Field, visitors are instantly transported into Yoo’s dreamscape of spirits, wines and nonalcoholic bottles with custom-made tags that are ever so thoughtfully detailed and creatively amusing. At every corner, you’ll find a selection of gifts like artisanal chocolates, specialty teas and mixology tools, as well as quirky finds like a pickle wine stopper or an olive hair clip.

    For customers looking to shop and unwind late in the day, Yoo and her staff uncork two or three new bottles from Thursday to Friday between 4 and 6 p.m. She calls these “natural wine happy hours,” where they talk about the wines, share opinions and offer samples while chatting with customers.

    Customers look at shelves of wine in a store.
    Customers browse the wine and spirits selection at Flask & Field in downtown L.A.
    (
    Cristabell Fierros
    /
    The LA Local
    )

    On Saturdays and Sundays from 1 to 4 p.m., the tasting events are more structured. Brand representatives and winemakers are there to answer customers’ questions about their products.

    “It gives our partners a chance to sort of communicate directly with our customers, introduce themselves, tell them about their brand and their business,” Yoo said.

    Best of all, tastings are free and include discounts on featured wines.

    Flask & Field
    Where: ROW DTLA, 767 S Alameda St #180, Los Angeles

    Ultimately, Yoo’s goal was not just to open a wine and spirits shop but to create a space for people to hang out, chat and feel a little bit of a respite.

    “It’s super rewarding,” Yoo said, “because ultimately, you’re selling things that help people enjoy their lives or gather with their friends and family.”

    How the dream became real

    Yoo worked as an entertainment lawyer for nine years while she fantasized about opening a place like Flask & Field.

    Yoo would picture herself in an adorable, rom-com-type scenario: a solo shopkeeper in a perfectly curated wine shop, greeting regulars with a smile and savoring whimsical moments.

    Tote bags, incense and other products displayed inside a store.
    Japanese teas, incense and Flask & Field tote bags for sale inside the downtown L.A. shop.
    (
    Cristabell Fierros
    /
    The LA Local
    )

    In 2018, Yoo’s dream of opening her own brick-and-mortar shop had finally become a reality, but it wasn’t a rom-com. It was actually a lot of hard work, she said. She had to struggle to stay afloat especially during the early days of the pandemic. But that rough time forced her to constantly evolve.

    During the shutdown, for example, Yoo and her team pivoted to having an online storefront; sales skyrocketed. In-person foot traffic halted, but they found a way to meet new and regular customers by setting up a small, COVID-safe booth, so there was still a shopping presence for those visiting Flask & Field.

    Chasing the next bottle

    That spirit of constant evolution is still part of the way Yoo does business. To keep up with the latest in craft beers, mezcals, soju, whiskey, wines and more, Yoo and her team set up meetings with buyers to collaborate, organize weekly tastings and forge relationships with small businesses.

    They regularly use Instagram to post about alcoholic drinks and non-spirits, as well as flyers. Currently, they are creating social media videos where they show off new bottles, give insight into where they come from and share their honest reviews.

    “Knowledge is the currency. We want to just know everything that’s out there and how it’s tasting this season,” Yoo said.

    A cookbook of Lebanese food and other books on display at a shop.
    Cookbooks, candy and puzzles sit alongside wine bottles at Flask & Field’s gift shop in downtown L.A.
    (
    Cristabell Fierros
    /
    The LA Local
    )

    Part of that currency is getting to know their customers, especially their views on certain brands.

    “Something that we noticed was that the younger generation, in general, cares more about farming practices, labor practices and price point. That’s also very important,” she said.

    In 2021, Yoo saw growing interest in alcohol-free beers and wines, as more people traded hangovers for deliciously vibrant zero-proof crafted beverages as a healthy alternative. As demand grew, Yoo embraced innovation and expanded her selection to include botanical spirits and de-alcoholized wines.

    “The brands have done such a good job being creative, and the products now are so much better than they were in 2021,” Yoo said.