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The Brief

The most important stories for you to know today
  • Humans and AI assist an amphibious relocation
    The California red-legged frog, the largest native frog west of the Rocky Mountains, is listed as threatened under the Endangered Species Act.
    The California red-legged frog, the largest native frog west of the Rocky Mountains, is listed as threatened under the Endangered Species Act.

    Topline:

    California red-legged frogs — amphibians that had been eaten, bulldozed and eventually pushed out of the state decades earlier — are croaking, more like groaning, in Southern California again after a monumental effort to bring them back to their historic range.

    The good times: The California red-legged frog is the largest native frog species west of the Rocky Mountains. It used to be found in ponds and waterways from northern Baja California to above the San Francisco Bay, with populations as far inland as the Sierra Nevada. The frog's prevalence made it a popular food source in the 1800s and for miners during the California Gold Rush — and it was the subject of a famous Mark Twain work.

    What went wrong? Wetlands were drained for agriculture and homes. Streams were dammed. Diseases struck. And the American bullfrog, a fearsome predator and the largest native frog east of the Rocky Mountains, was introduced. In 1996, the California red-legged frog was listed as threatened under the Endangered Species Act. "It's now occupying less than 70% of its historic range," says Susan North, director of stewardship for the Nature Conservancy in California.

    Why reintroduce them to SoCal? The goal of a translocation, or assisted migration, is to either move a species back to a place it's been extirpated from, or to a more suitable habitat. The latter is becoming more relevant as the climate warms and ecosystems change.

    Read on ... to see pictures of the frogs and learn how scientists used AI to know if their relocation efforts were working.

    It had been five years since the first of the frog eggs had been moved, carefully plucked from Mexico's Baja Peninsula and transported by cooler to Southern California. Anny Peralta-Garcia was getting nervous.

    The eggs belonged to California red-legged frogs, an amphibian that had been eaten, bulldozed and eventually pushed out of the state decades earlier. Peralta-Garcia, an Ensenada-based conservation biologist, had helped harvest fresh eggs from a pond in Baja. The efforts to move them back to the frogs' historic range in California had been monumental — involving private landowners, federal agencies, conservation groups, helicopters and an international border.

    And now, 87 more moved egg masses later, everyone was waiting to see if it worked. If the re-introduced frogs were breeding.

    "We were like, OK, if frogs reach sexual maturity in two years, maybe three, maybe four, we should be seeing something," Peralta-Garcia says. "But then, third year, fourth year, nothing."

    California red-legged frog eggs seen from underwater.
    California red-legged frogs lay hundreds of eggs, like these in Baja California. Because of natural attrition and predation, fewer than 1% of eggs survive to the tadpole phase, according to the U.S. Fish and Wildlife Service.
    (
    Jorge Valdez
    /
    Fauno del Noroeste
    )

    Finally this year, the scientists tried something new to listen in on the frogs: artificial intelligence. A customized AI model sifted through thousands of hours of audio recordings from the relocation sites and picked out the sound of mature male frogs calling — grunting, more like — at their new location.

    It was the first time the California red-legged frog had been heard in the wilds of San Diego County in 25 years, and a new egg mass soon followed.

    It's the latest example of how new technologies like AI are helping muddy-boot biologists and wildlife conservationists fight an ever-worsening extinction crisis.

    "It's been like an impossible dream since the '90s to actually be able to go out and see wild frogs at these sites again," says Robert Fisher, a biologist with the U.S. Geological Survey.
    Here's how it happened.

    The celebrated jumping frog of Calaveras County 

    At about five inches, the California red-legged frog is the largest native frog species west of the Rocky Mountains. It used to be found in ponds and waterways, from northern Baja California to above the San Francisco Bay, with populations as far inland as the Sierra Nevada.

    The frog's prevalence made it a popular food source in the 1800s and for miners during the California Gold Rush, says Bennett Hardy, an amphibian ecologist at the San Diego Natural History Museum. "It was kind of the hot cuisine at the time," he says.

    The frog leaped to national fame with Mark Twain's short story The Celebrated Jumping Frog of Calaveras County, which helped launch his writing career.

    A frog's face is seen just breaking the surface of water with lots of red plant material on it.
    The California red-legged frog used to be prevalent in the wetlands and streams of coastal California before being displaced by invasive species, agriculture and other human development.
    (
    Paula Sternberg Rodriguez
    /
    San Diego Natural History Museum
    )

    But the next 150-or-so years weren't so great. Wetlands were drained for agriculture and homes. Streams were dammed, diseases struck and the American bullfrog, a fearsome predator and the largest native frog east of the Rocky Mountains, was introduced.

    In 1996, the California red-legged frog was listed as threatened under the Endangered Species Act.

    "It's now occupying less than 70% of its historic range," says Susan North, director of stewardship for the Nature Conservancy in California. That includes a stretch from Los Angeles to northern Baja California with zero populations.

    "So that's a 260-mile gap in the range of the species," she says. "With a gap that size, you're not going to have five-inch frogs re-colonizing their range naturally."

    A group that includes the Nature Conservancy was formed in the mid-2000s, and the decision was made to help bring them back. Genetic testing showed the frogs that used to live in Southern California most closely resembled remnant populations in Mexico.

    "So in thinking about reintroducing frogs and bringing them back and restoring these ecosystems, it became clear we needed a Mexican source for the frogs," Fisher says.

    An overhead image shows people with a cooler walking in a wilderness landscape.
    Using coolers, the team of federal wildlife agencies and conservation groups have moved 87 California red-legged frog egg masses to new locations in Southern California.
    (
    Bradford Hollingsworth
    /
    San Diego Natural History Museum
    )

    In Mexico, Peralta-Garcia and her nonprofit Fauna del Noroeste set to work preserving the Baja Peninsula's last-remaining populations of red-legged frogs, restoring habitat and boosting their populations with the support of the U.S.-based groups.

    Meanwhile, in Southern California, two sites with multiple water bodies were identified as suitable habitats in San Diego and Riverside counties. They were cleared of invasive, predatory bullfrogs.

    In 2020, after a tangle of paperwork and permits, the first translocation took place.

    "It was like planes, trains and automobiles," Fisher says. "It was just a lot of different moving parts."

    An egg mass was moved by helicopter and car, down dirt roads and over the U.S. border to one of the prepared sites in Southern California. Others followed. The wait began.

    Tasking AI to listen for frogs

    The goal of a translocation, or assisted migration, is to either move a species back to a place it's been extirpated from, or to a more suitable habitat. The latter is becoming more relevant as the climate warms and ecosystems change.

    For a relocation to be successful, the moved species needs to be able to survive on its own in its new environment. It needs to be self-sustaining. And to self-sustain, the frogs needed to be breeding.

    A greenish frog with dark markings.
    During mating season, male frogs often call at night to warn other males or attract females.
    (
    Brad Nissen
    /
    U.S. Fish and Wildlife Service
    )

    The easiest way to know if frogs are breeding is by listening for their calls, says Hardy. "When frogs are calling, most of the time, that's the male of the species using those calls as an advertisement."

    But trying to listen out for occasional nocturnal mating calls is tedious work. "I'd love to be out there every night at these ponds, with my tent and camping and trying to listen for them, but it's just not feasible," he says.

    So instead Hardy and the team set up a series of microphones around the relocation sites.

    The microphones recorded audio from dusk to dawn, day after day, week after week, collecting thousands of hours of audio during the frog's winter mating season.

    But that led to a new problem. Hardy says they'd need an army of ears "to be able to sort through all these files and find where the frogs are."

    To help reduce the time and effort, the team partnered with outside engineers to create a custom machine learning model — similar to the popular birding app Merlin — trained to sort through the data and detect the calls of two species: the California red-legged frog and their competitor, the non-native American Bullfrog.

    A pond with brown and green foliage. Tree branches, white clouds and the blue sky reflect off the surface of the pond.
    Microphones set up around the relocation sites recorded the "sounds of the night," says Bennett Hardy, a researcher at the San Diego Natural History Museum.
    (
    Bradford Hollingsworth
    /
    San Diego Natural History Museum
    )

    It wasn't perfect at first. Hardy says that early on, the model flagged a call that it thought was a frog but was in fact a hooded merganser, a bird that's also known as the frog duck because its mating calls sound so similar to a frog's. But with time, they've been able to refine the model and are now working on a real-time alert system that will let biologists know instantaneously when a Bullfrog or red-legged frog is detected.

    For Clark Winchell, a long-time muddy-boot biologist with the U.S. Fish and Wildlife Service, the technology has been revelatory.

    "I spent countless hours by myself in a kayak listening for bullfrogs. It's not the most efficient use of time," he says. "What they've done with AI on this project is incredible. It's systematic monitoring of two species."

    Using the model, earlier this winter, they were able to identify the grunts of a California red-legged frog. Soon after, a survey found a new gelatinous ball of fresh eggs near the microphone that recorded it.

    North, who'd helped spearhead the effort for more than a decade, says it brought tears to her eyes. There's still work to do, she says. There's still a lot of gaps in the species' historic range.

    But in some parts of Southern California, for the first time in decades, she says, "We're hearing them again."

    Copyright 2025 NPR

  • Why more are ditching rideshares for Metro
    Several people exit a train at a stop. One person holds an E-scooter.
    A packed Metro. Young Angelenos are increasingly ridding the Metro.

    Topline:

    Free passes, safer stations, rising gas prices and expanding lines are inspiring a new generation to ditch cars and ride transit.

    Why it matters: More than 500,000 students, including community college students, across L.A. County now ride Metro through its GoPass program, with nearly 60 million student boardings since 2021. Metro says its overall ridership has also continued to recover since the pandemic, reaching more than 82% of pre-pandemic levels in January 2025 and extending a run of more than two years of growth.

    Trains vs cars: L.A.’s landscape is built around cars and freeways, with many Metro stops located in inconvenient places. “It’s hard to fit a transit system into land use that’s built around the car, because you may have to walk that last mile, and if there isn’t just much around, it can be unsafe,” Jacob Wasserman, a research program manager at UCLA’s Institute of Transportation Studies, said.

    Read on... for more on how students are feeling about the Metro.

    This story first appeared on The LA Local.

    On most weekday afternoons at the Expo Park/USC Metro station outside the University of Southern California, the platform feels like an extension of campus life. People are usually bunched up in pairs or groups. Many wear USC crewneck sweatshirts and talk about campus life as they straddle the edges between downtown Los Angeles and the classroom. What they aren’t talking about are their cars or debating the pros and cons of taking an Uber versus a Waymo. 

    “Ubering is expensive every time I’m going somewhere, it’s at least gonna be $30,” Jaiden Torres told The LA Local. Torres is a third-year student at Hofstra University doing a semester in Los Angeles. 

    He said a car is the last thing on his mind as he navigates the city. “That’s money that I could be spending on other things. So I try to opt out to take the train.”

    For many young Angelenos, the Los Angeles Metro isn’t a last resort. It’s how they move through the city. They’re embracing transit even as the system evolves and works to rebuild ridership and public trust.

    More than 500,000 students, including community college students, across L.A. County now ride Metro through its GoPass program, with nearly 60 million student boardings since 2021. Metro says its overall ridership has also continued to recover since the pandemic, reaching more than 82% of pre-pandemic levels in January 2025 and extending a run of more than two years of growth.

    In a statement, Metro attributed that increase in ridership to improvements in service, safety and a return of public confidence in the system. 

    For Josh Figueroa, a first-year urban planning major at the USC, transit is both a classroom topic and a daily necessity. Originally from Riverside, he moved to L.A. this year without a car and now relies on Metro to get around.

    “In terms of getting where I need to go, the Metro is very reliable,” he told The LA Local. “And, because I’m a student, it’s free.”

    And it’s not just USC students. Since 2016, Metro has offered a U-Pass partnership that allows students to get unlimited or discounted rides with their TAP cards. The program went from one major university in 2017 to nearly two dozen schools in 2025. 

    Jacob Wasserman is a research program manager at UCLA’s Institute of Transportation Studies. He told The LA Local that by offering passes, schools are helping create a culture of students using the Metro.  

    “At UCLA, every undergrad and grad student gets a pass. It makes the transit agency money because [schools] buy it for everybody, and the people who do use it get a ton of value. It’s effectively free,” he said. 

    For students juggling tuition, rent and groceries, the savings matter.

    “I’m definitely more inclined to take the Metro than an Uber because of finances,” Figueroa said. “It’s way cheaper to take the Metro.”

    Figueroa also feels more a part of L.A. when riding. “I feel more in connection with a community or in connection with a city when I’m taking the resources and the transportation that they provide,” he said. 

    But there are drawbacks. 

    People wait inside the train.
    On most weekday afternoons at the Expo Park/USC Metro station outside the University of Southern California, the platform feels like an extension of campus life. People are usually bunched up in pairs or groups. Many wear USC crewneck sweatshirts and talk about campus life as they straddle the edges between downtown Los Angeles and the classroom. What they aren’t talking about are their cars or debating the pros and cons of taking an Uber versus a Waymo.

    Trains vs cars

    L.A.’s landscape is built around cars and freeways, with many Metro stops located in inconvenient places. “It’s hard to fit a transit system into land use that’s built around the car, because you may have to walk that last mile, and if there isn’t just much around, it can be unsafe,” Wasserman said. 

    Figueroa has personally experienced this. “A lot of places I want to go, like a food spot somewhere, I’d need to drive because the Metro stops are in inconvenient places. If I get off at a Metro stop, I might have to walk 30 minutes to an hour,” he said. 

    But that may change. New Metro expansions are working to connect the city more efficiently.

    Metro’s “28 by 28” initiative aims to complete 28 major public rail transportation projects before the 2028 Olympic and Paralympic Games, including rail extensions, new light-rail segments and rapid bus transit lines. 

    Nine projects have been completed so far, including the A Line (formerly the Gold Line) Foothill Extension to Pomona. “[The A Line] is great for connecting college students out there,” Wasserman said. 

    He added that these projects are meant to serve everyday riders. “The difference that we’re seeing for the 28 Olympics is that a lot of these projects, even the bus projects, are designed to be Olympic supporting, but also legacy projects beyond that,” Wasserman said. 

    Wasserman hopes Metro’s expansion will help keep Angelenos connected across the city and is optimistic about its future.

    “We’re really ambitiously expanding our rail system,” he said. “If it can work in L.A., it can work anywhere in the U.S.”

    But another major issue affecting ridership is around safety. 

    Commuter safety concerns

    Figueroa noted that Metro stations with the fewest riders feel less safe.

    “In urban places that don’t have a lot of people, there’s this idea of having less eyes on the street. When you have less eyes and less people watching, people tend to feel unsafe because they feel alone. It’s very prevalent on the Metro,” Figueroa said.

    Torres noted the difference between the buses and trains in L.A. 

    “I feel a lot safer on the train than on the bus. On trains, if it feels unsafe, I can move to the next car. But on the bus you’re kind of stuck,” he said. 

    Transit agencies are paying attention to these concerns. Wasserman conducted a research project into the L.A. Metro Transit Ambassador Pilot Program, which provides a visible, customer-focused presence at stations and on vehicles. 

    “I think the ambassador program is working well. They’re just like extra eyes, so you’re not in an empty station,” Wasserman said. “They are also doing more serious stuff. They carry Narcan and address overdoses.” 

    Figueroa has noticed the changes. “I definitely feel safer. I don’t feel like I’m in danger or threatened,” he said. 

    The UCLA report concluded that Metro was “wise to consider, pilot, and now make permanent” the ambassador program. 

    The continuous improvements are also shaping how young people view the city itself. “I feel like [by taking the train] I’m getting to observe the working class or day-to-day people of L.A.,” Torres said.

  • Sponsored message
  • NEW UCI poll finds “sea change” in OC
    A person holds a sign that readers "No human is illegal".
    Protesters hold signs during an "ICE Out of OC" rally at Home Depot in Garden Grove on Aug. 19, 2025.

    Topline:

    Most Orange County residents favor offering undocumented residents a pathway to legal status rather than blanket deportation, according to a new poll from the University of California, Irvine School of Social Ecology. But that’s not true for a majority of Republicans (54%) who favor deportation, the poll found.

    Some other major takeaways: 

    • The majority of respondents agreed that violent criminals should automatically be deported, and that immigrants who are U.S. veterans should never be deported.
    • While 62% of respondents said they disapproved of President Trump’s handling of immigration issues, a smaller margin, 55% disapproved of his handling of the U.S.-Mexico border.

    Why it matters: Orange County is considered “purple” because the county’s two million voters are nearly evenly split, with one-third each registered as Republican or Democrat, and another third registered as No Party Preference or with a smaller political party.  

    “No matter which party you are, you have to find a way to appeal to independents,” said Jon Gould, dean of the School of Social Ecology.

    Read on… for more on what the poll found in Orange County.

    Most Orange County residents favor offering undocumented residents a pathway to legal status rather than blanket deportation, according to a new poll from the University of California, Irvine School of Social Ecology. But that’s not true for a majority of Republicans (54%), who favor deportation, the poll found.

    Jon Gould, dean of the School of Social Ecology, said the poll demonstrates the stark difference in public opinion on immigration between Republicans on one side, and Democrats and independents on the other.

    “ Majorities are very much in favor of immigration, paths to legal citizenship, and are hesitant to use the enforcement power too strongly," Gould said of the poll results. “It’s surprising in a purple county that we’re seeing both a strong majority one way, and a cleavage where one of the political parties [Republican] is off by itself compared to independents and Democrats.”

    Orange County is considered “purple” because the county’s 2 million voters are nearly evenly split, with one-third each registered as Republican or Democrat, and another third registered as No Party Preference or with a smaller political party.

    There was agreement across political parties on some issues, Gold said. The majority of respondents agreed that violent criminals should automatically be deported, and that immigrants who are U.S. veterans should never be deported.

    Poll showing overall views on immigration impacts, starting with majority agreement that it fills low-wage jobs, and ended with majority saying it's "not true" that immigration takes jobs from Americans.
    UC Irvine School of Social Ecology polled 1,200 Orange County adults on immigration issues in March 2026.
    (
    Courtesy UC Irvine School of Social Ecology
    /
    LAist
    )

    Gould also said the poll of some 1,200 adults demonstrates the nuanced opinions that most residents have on the subject of immigration. For example, a majority of all respondents (61%) support limiting immigration from countries the government deems dangerous or unstable.

    A poll asking whether any undocumented group should be automatically deported. It shows that most people from all political parties say violent criminals should be deported. Most people from all groups say nonviolent criminals, recent arrivals, the unemployed, and those who don't speak English should not be deported.
    Results of the UC Irvine poll on immigration show agreement across party lines on some nuanced questions.
    (
    Courtesy: UC Irvine School of Social Ecology
    /
    LAist
    )

    Some other key takeaways:

    • While 62% of respondents said they disapproved of President Donald Trump’s handling of immigration issues, a smaller margin, 55%, disapproved of his handling of the U.S.-Mexico border.
    • A majority said immigration fills essential low-wage jobs (76%) and enhances civic life (67%). A plurality also said immigration strains public services (48%).
    • Only small percentages of all respondents said they supported automatic deportation for immigrants convicted of non-violent crimes (23%), unemployed immigrants (16%), recent arrivals (11%), and non-English speakers (10%). 
    • On the question of ICE, 73% of Republicans said they supported the agency’s actions, whereas 67% of Democrats and 40% of independents said the agency should be abolished.

    Implications for the upcoming elections and immigration reform

    Trump’s aggressive immigration enforcement has taken a heavy toll in Orange County. Some families have lost breadwinners to deportation, while others have sought to limit their exposure by quitting jobs and staying indoors. Spending in the county decreased by about one-quarter of a percent immediately after enforcement ramped up last year, according to a separate UC Irvine study. That led to a $4.5 million decline in sales tax over an eight-week period, the study found.

    About 10 people in profile at a protest. One holds a sign that says "I.C.E. breaks bones, laws, freedom, and lives apart."
    Students protest ICE on Jan. 27, 2026 in front of Anaheim City Hall.
    (
    Jill Replogle
    /
    LAist
    )

    A growing number of cities, plus the county itself, have set aside funds to support immigrant residents with basic needs and legal services.

    This support reflects what Gould called a “sea change” in public opinion since 1994, when two-thirds of Orange County voters cast ballots in favor of excluding undocumented immigrants from public education and other public services. That ballot initiative, Proposition 187, was ultimately found to be unconstitutional and never went into effect.

    Gould said the majority of respondents’ positive views on immigration in the recent poll shows how much the county has changed. It’s also a reflection of the vast demographic shifts that have occurred in the county in recent decades as a result of immigration and refugee arrivals from countries like Vietnam.

    Nearly 40% of residents polled said both of their parents were born in another country; 82% of Asians polled said both parents were born in another country.

    Slightly more than one-third of respondents said they personally knew someone who is undocumented.

    Gould thinks the results of the polling bode well for the prospects for immigration reform — despite decades of failure in Washington to strike a deal between Republicans and Democrats. The shift in public opinion might not lead to change in policy yet, Gould said, “but politicians generally follow where the wind’s blowing.”

     “At a time where we're being led to believe that immigration pits people against one another, it's intractable, these battles will go on forever," he said. "I actually think what we're seeing in the data here is that there is a supermajority support for a number of policies on immigration. There is actually potentially a solution here.”

  • Judge Draper up for re-election in June
    An elderly light skinned man wearing a blue jacket and red spotted tie is sitting in an outside space; an official flag is on a flagpole next to him
    Judge Robert Draper

    Topline:

    Los Angeles County Superior Court Judge Robert Draper, who is up for reelection in June, is facing accusations of violating ethics rules. A hearing began Monday with the state commission that oversees judicial complaints. The judge says some of the allegations are false, while some are true but missing context.

    What are the allegations: Among the allegations, Draper is accused of making statements about race in court that weren’t pertinent to the case, and sending inappropriate photos to colleagues.

    Why it matters: Superior Court judges oversee courtroom proceedings and trials across L.A. County. These cases cover everything having to do with state and local laws, including family law, such as child custody and divorces, landlord and tenant cases, and small claims.

    Why now: Eleven candidates — of which Draper is one — are vying for your vote on June 2. You can learn more in our Voter Game Plan.

    What's next: It's expected the hearing will continue for at least two weeks, but a decision may not come until after the election.

  • Digital billboards could hit the ballot this fall
    A large digital billboard is displayed on an arch spanning across a street. The billboard reads "I work 24/7 - generating millions for Inglewood" inside a speech bubble next to a cartoon face. Signage about that in large letters reads "Inglewood."
    Digital billboard on Market Street in Inglewood, part of a collaboration with Wow Media.

    Topline:

    Inglewood residents might get a chance to weigh in on the billboards in November’s election, due to a proposed ballot initiative that would bar most advertisements on public streets. But that ballot initiative itself has now prompted its own potentially costly legal fight involving the city, which receives a steadily increasing stream of revenue from billboard companies, and people with ties to the billionaire-owned stadiums.

    The backstory: In February, Inglewood resident Shannon Roberts filed to circulate a petition to prohibit commercial billboards on public streets, sidewalks and medians. The petition, a step towards getting the billboard initiative on the ballot in November, also seeks to prohibit business arrangements for the city to profit from billboard deals.

    Opposition to the initiative: WOW Media is opposing the billboard initiative through its own campaign, Inglewood Residents for Stadium Accountability. CEO Scott Krantz wrote in a statement to The LA Local that the billboard initiative, which does not include stadium billboards, would deprive the city of up to $2 billion in revenue over 40 years.

    Read on... for more on the initiative.

    This story first appeared on The LA Local.

    Jacque Langston was driving down Manchester Boulevard in Inglewood when he came face-to-face with an odd sight: sea creatures floating across one of the city’s new, spiraling digital billboards. 

    “Why am I looking at jellyfish? That has nothing to do with me,” said Langston, an Inglewood native. For Langston, the video billboards that have come to dominate stretches of Inglewood’s major roads are a square peg in a round hole.

    “The city has never been touched like that,” Langston said. “Now you’ve got a mini-Vegas.” 

    A large digital billboard stretches across a street as cars pass by next to large signage that reads "Welcome to Inglewood."
    A digital billboard is seen on La Cienega Blvd. at Florence Ave. in Inglewood on April 18, 2026, in Los Angeles.
    (
    Dania Maxwell
    /
    The LA Local
    )

    Video billboards have proliferated in Inglewood in recent years, targeting the influx of people driving into the city for concerts and sporting events at SoFi Stadium, the Intuit Dome and the Kia Forum. 

    Last summer, though, they became a flashpoint for a series of lawsuits that revealed fractures in the once-close relationship between the city and its major entertainment venues. The various parties are now fighting over lucrative advertising territory as major international sporting events approach.

    That legal drama — reported last week by The LA Local — also threatens to undo the contract that underpins SoFi Stadium’s financial relationship with the city. 

    Langston and other Inglewood residents might get a chance to weigh in on the billboards in November’s election, due to a proposed ballot initiative that would bar most advertisements on public streets. But that ballot initiative itself has now prompted its own potentially costly legal fight involving the city, which receives a steadily increasing stream of revenue from billboard companies, and people with ties to the billionaire-owned stadiums.

    Meanwhile, the bright LED video screens have divided local opinion. 

    Vanessa Cowan, an Inglewood resident, said the gleaming screens are a sign of progress in the city. “I like them,” she said. “It has a different look.” 

    A low angle view of a person walking down a sidewalk towards a vertical digital billboard. There are homes and apartments on the side of the sidewalk and large buildings and a stadium in the other side.
    A person walks past a digital billboard on Prairie Avenue in Inglewood on April 18, in Los Angeles.
    (
    Dania Maxwell
    /
    The LA Local
    )

    Khnum Alexander, owner of Swank Men’s Fashion on Manchester, called the billboards “monstrosities” and said advertising on the screens is too expensive for small businesses like his. He also questioned the new, twisting screens that billboard company WOW Media has recently begun to install in groups of three across the city.

    “Do we really need more?” he asked. 

    Down the street from Alexander’s menswear store, EZ Will Driving School owner Will McDaniel felt differently.

    “I’m all for it,” McDaniel said. “People are afraid of change. Change to them feels awkward.” 

    A bar chart showing years starting from 2014-15 and ending with 2023-24. The chart header reads "Billboard revenue in Inglewood, 2014-2024" and shows an increase in revenue over those years, where 2022-23 had the most revenue and 2023-24 dropped lower.

    If city leaders have their way, the Billboard Blight Elimination and Neighborhood Preservation Initiative won’t make it to voters this fall.

    “What is packaged as an initiative by and for Inglewood residents appears to be a product of avaricious puppeteering by a billionaire developer,” lawyers retained by the city wrote in a March 4 court complaint filed in an attempt to block the initiative. 

    That developer, the city’s lawyers contend, was SoFi Stadium owner Stan Kroenke. Attorneys later amended the complaint to include Intuit Dome owner Steve Ballmer.

    “Voter suppression”

    In February, Inglewood resident Shannon Roberts filed to circulate a petition to prohibit commercial billboards on public streets, sidewalks and medians. The petition, a step towards getting the billboard initiative on the ballot in November, also seeks to prohibit business arrangements for the city to profit from billboard deals. 

    “Public spaces belong to people, not billboard companies,” Roberts wrote, adding advertising should instead prioritize public safety messaging, such as emergency alerts, not advertising for profit.

    “Inglewood should not be for sale to billboard companies for decades at a time — especially when such arrangements permanently alter the character of our beautiful city and erase the legacy of those who fought to preserve our neighborhoods,” Roberts wrote.

    Roberts did not respond to a request for comment. When The LA Local reached out to her lawyer, a veteran campaign spokesperson responded.  

    John Shallman has been a consultant in Southern California politics for decades and formerly worked for the Clippers when they moved to the Intuit Dome. 

    He is now working with Roberts to get the anti-billboard initiative on the ballot; their website and campaign are called Inglewood Not for Sale.

    He said he’s never seen a city sue one of its residents over an idea they’re attempting to put before voters.

    “It’s voter suppression,” Shallman told The LA Local. “You can run a campaign against it, but trying to stop it from getting in front of citizens at all, that’s a big red flag. We’re all about voter empowerment. They’re the public’s streets, parks and medians. They control how they’re used and how they’re sold.”

    Inglewood Mayor James Butts did not return a request for comment. The city’s lawyers argued in court filings that the initiative shouldn’t be allowed to go before voters because it would unconstitutionally restrict speech, lay out illegal zoning guidelines and hurt the city’s contract with WOW Media, the company that controls many of Inglewood’s billboards. 

    Shallman believes that the Inglewood City Council cut a bad deal in April 2025 with WOW Media when the city approved a 20-year contract, which can be extended for decades. “It’s sort of biblical in its length of time,” he said. “The city decided that the profit of one company is far more important than the residents who will have to live with these billboards.”

    The campaign has already collected several thousand signatures, Shallman said. 

    Shallman dismissed the city’s accusations that the coalition he works with does not authentically represent Inglewood’s residents. Though Roberts’ name is on the initiative, the filing fee was paid for by Gerard McCallum II, a longtime associate of Hollywood Park.

    Shallman said the initiative is raising money from all sorts of supporters, including those tied to the Rams and Clippers professional sports teams.

    “You’re talking about an insignificant sum of money that pales in comparison to the hundreds of thousands of taxpayer dollars that will be spent to sue this Inglewood resident,” Shallman said of the filing fee.

    Inglewood’s November election could be packed

    WOW Media is opposing the billboard initiative through its own campaign, Inglewood Residents for Stadium Accountability. 

    CEO Scott Krantz wrote in a statement to The LA Local that the billboard initiative, which does not include stadium billboards, would deprive the city of up to $2 billion in revenue over 40 years.

    “The stadiums share none of their advertising revenue with Inglewood residents. We trust the people of Inglewood to see the stadium owner billionaire’s scam for exactly what it is,” Krantz wrote.

    Krantz and Inglewood Residents for Stadium Accountability are also backing a pair of initiatives that could have a big impact on stadiums’ bottom line: The initiatives seek to remove admissions tax caps for large venues and limit how much some parking lots can charge during major events. 

    Longtime Mayor Butts is also up for reelection in November, as are Councilmembers Gloria Gray and Alex Padilla and a few school board members. 

    Wherever the votes land, Inglewood’s rapid transformation doesn’t appear to be slowing down. 

    “Times are changing around here,” said Rick Todd, who sat at a table on Manchester Boulevard on Thursday, selling jugs of soursop tea. Up the street, a video billboard flicked between an Inglewood police recruitment poster and an ad for “The Devil Wears Prada 2.” “This goes along with it.”