Rock the Vote, the non-profit founded in 1990 by music industry pros doing PSA's on MTV is still rockin'. The organization has hired a former Bernie Sanders operative to do marketing and was present at both the GOP and Democratic conventions; Bonnie Raitt opens up about a life in music.
Bonnie Raitt wanted a career in social justice — then she fell in love with music
Even at the start of her career, Bonnie Raitt says she was "aiming for the long run." It turns out her aim was pretty good: Raitt's music spans five decades so far and, with the release of a new album, shows no sign of slowing down.
"Dig in Deep," released earlier this year, is Raitt's 17th studio album. Raitt and her band are currently on a tour that will last for most of 2016.
It could be a grueling schedule for some, but Raitt says performing is "energetically... as close to a whirling dervish as you can get," and that the "two hours on stage make all the other 22 hours" worth it.
When she met with The Frame's John Horn, Raitt also spoke of the desire to "share the wisdom" she's absorbed, saying "the gift of this age is that you have a perspective you didn't have before."
The songs on "Dig in Deep" explore relationships differently than previous songs. "Unintended Consequence of Love," for example, acknowledges an ailing relationship, but asks how to fix it rather than bring it to an end.
John Horn began his conversation with Bonnie Raitt by asking her to reflect on her last tour, for the 2012 album "Slipstream."
INTERVIEW HIGHLIGHTS
I've loved the road since I started. But this last time was especially sweet because I was coming out of a very fertile decade, musically. I did a couple albums and two long tours. But during which, my parents both got ill, sequentially passed away a year from each other. My brother was fighting brain cancer from 2000 to 2009 when he passed away. So it was a tough time to be working and dealing with all of that loss, and not crumble. So I took a year off to do some grief counseling. I knew that I would wait to come back to music until I was really missing it. At the end of it, Joe Henry and I did some exploratory sessions. And it was so much fun to do music again, it really jump-started me.
I called the band, booked a studio, produced the rest of the record with my touring guys. The tour was fun because I was no longer dealing with illness and loss.
Do songs from your catalogue take on new meaning as time goes on?
Yeah. I mean, every breakup, there's a different person to think about when you're singing about how mad you are! Or how sorry you are. There's a gamut of emotions of things you sing about.
Like "Spit of Love" and "Love Has No Pride" — [are] about relationships I was in. But it's interesting now, not being in a crummy situation. I can look back and it reminds me, don't go there again!
"Slipstream" was one of the better-selling independent releases of 2012. It was on your own label, Redwing Records. Can you talk about Redwing and what that success meant to you?
Well, it was especially sweet to have those kinds of sales in an era where CD sales are really plummeting. Thank God I can tour and make a living, because if I had to live on CD sales, we'd all be getting a day job.
Even for someone like you?
It's the touring. I'm not lying, I've saved money for years so I could start my own label. [It can work] only if you have a team of people that are really savvy and willing to work that hard, and you have a nest egg where you can fund your own project. But the cost of CD manufacturing and the ability to get the music out digitally, make a deal with a distribution company — it all was something I oversaw anyway when I was with a label. So if you're going to make less money from each CD, why not just cut out the middle man and do it yourself?
That said, I don't do that day-to-day heavy lifting that my staff does.
I want to compare two songs you've performed about the difficulty of staying in love. The first is "Have a Heart" from your 1989 album, "Nick of Time." The other is your new song, "Unintended Consequence of Love." The first is basically, I'm in this bad relationship and how do I get out? The second is, I'm in a bad relationship, how do we fix it?
Yeah.
Is that part of your evolution as an artist, the different frame of mind you're in? With age comes a little wisdom? How do you explain the differences between these two songs?
We all have been in relationships that get a little stale. You look across the table and think, What was it about you I liked again? And sometimes you're just butting heads all the time. And that could be a coworker, you know?
With 29 years of sobriety, when something's not working in a relationship, it really bugs me. It's not healthy for me to not say something. I've had enough therapy and awareness of why you've got to sit down with the person and say, We've gotta work this out. In a love relationship, why throw away the baby with the bathwater? People too easily toss it and find somebody new. It's too hard to find somebody! As someone once said, It takes a funny-lookin' shoe to fit a funny-lookin' foot. If you've got something worth it, at least investigate to see if you can get back.
But it does seem that people have a stronger connection to a breakup song than they might have to a falling-in-love song. Is that true with you?
Absolutely. "I Can't Make You Love Me" is the one that people mention the most.
I want to talk about some of the covers on this album, like your reworking of a pretty familiar song by INXS, "Need You Tonight." What's the criteria for a song you want to cover? How do you decide whether it's in or out?
Well, it's gotta get me bad. Like, "Uptown Funk" does that to me. "Start Me Up." Any Aretha Franklin song. I'm such a music fan. There's no question when I hear the ones I've covered, whether it was Del Shannon's "Runaway" or "Burning Down the House." There are songs that burn a hole in me, that I love so much I've gotta do them live.
And I knew that this particular tune I would cut one day. It's one of the sexiest things I've ever heard. To play slide [guitar] over that, sing "You're one of my kind," and then sneak in with the slide — it's as insinuating, as Mae West used to say, as you can get.
You're 66, but you still have amazing amounts of energy. What is it you find so exciting and thrilling about being on stage, and has it changed over the course of your career?
Well, the adrenaline and emotional release, but then what you get back — the receiving part of it from the audience — it's a back-and-forth thing. They give more as I give more. Energetically, it's as close to a whirling dervish as you can get. It's something that I watched my dad have. I've seen many shows of people that I love, Bob Dylan to the Stones, to Toots and the Maytals — those ecstatic moments for the audience and the band never have stopped. I'm such a fan and I can't believe I get to do this. Those two hours on stage make all the other 22 hours, changing cities five times a week — there are ups and downs to this lifestyle. You have to be built for it and like it. It keeps me vital and young and I love it still.
Do you remember what it was like to be a child in the audience watching your father do musical theater?
Absolutely. I sat in the wings of "Pajama Game" on Broadway when I was like five or six years old. Hung out in the dressing room, copped all his little mints out of the bowl. I knew how much he loved it. It's just in my blood, I think, as is the road life.
Did you recognize it then, that the idea of being onstage and having the audience with you was something you had to be a part of?
No, I had no interest in doing this for a living. I was in college and I just played music for fun. I needed to make a little side money when I took a semester off to hang out with these blues guys. I just happened to get gigs opening for them through connections I had. That was the greatest thing that ever happened to me because I ended up raising more money for my causes, being able to do more with my life, have more control over my business. It was an incredible gift.
I want to talk about a friend and I suspect a mentor who meant a lot to you who we lost in the last year. What did B.B. King mean to you, personally and musically?
He was so encouraging to me. I know he was delighted to find out I could play like I did. That's probably what got my foot in the door years ago, that set me apart from other women. Maybe they had a bigger fan base but I was aiming for the long run, to just play really good shows like my dad did — every show [as] opening night. And B.B. had the same philosophy. He liked to take care of his band the way I like to take care of my band and crew. He was humble and gracious and never had a bad word to say to anybody. Same guy offstage as he was onstage, and a monster talent. And his guitar playing and phrasing as a singer and a guitarist influenced me tremendously. But his friendship was just delightful. He always spoke so highly of me and he knew I loved him, too.
Watch: Bonnie Raitt perform a tribute to B.B. King at the 2016 Grammys with Chris Stapleton and Gary Clark, Jr.
As long as you've played music, you've cared about the ways you can help change the world. How important is that part of your career, and why is it such a priority to you, and what are the causes that you're really passionate about now?
My folks were Quakers. We were very much involved in helping people that were getting a raw deal — war zones, conflicts of some kind, hunger. The whole dream of world peace was something I grew up with, and justice as well. So the civil rights movement and the "Ban the Bomb" movement were the first early participation I had. I believed in trying to get people to sit down at the table.
So that was a big push, and the '60s of course had all the social justice and the feminist movement and the back-to-the-country and cleaner food and saving the environment — all of those issues became really important to me as well as getting out of Vietnam. I was part of the generation that was very motivated about that.
I was planning a career in social organizing. Here I was, I fell into the music business. But I've been doing benefits in order to raise consciousness and funds all along. It's just really important to me to give back and not take this opportunity that I have to lend some support.
At this point in your life, both musically and as a person, what does the title "Dig In Deep" mean to you?
I wanted to call the record this because I thought the grooves really, musically, were digging in as deep as you can. I mean with passion and emotion and focus. At this point in our lives, this band and I have a connection that is really deep. And then those ballads for me, to dig deep into your emotional psyche — the gift of [being 66] is that you have a perspective you didn't have before. I want to keep digging deeper because I've covered some pretty heavy songs from my earliest records. And when you have something that you want to say that shares the wisdom that you've gotten, or the questions that you have, then that's digging deep.
Bonnie Raitt performs at the Greek Theater on July 30.
Rock The Vote: motivating young voters through art and music since 1990
Rock the Vote, the non-profit founded in 1990 by music industry veterans to counter an effort to censor pop song lyrics, is still rockin'. The organization hired former Bernie Sanders operative
to oversee marketing and has made its presence felt at both the GOP and Democratic conventions.
Early on, Rock the Vote delivered its message through PSAs like this one with Megadeath frontman Dave Mustaine:
https://www.youtube.com/watch?v=HKQHLx8wars
During this year's Republican and Democratic conventions, Rock The Vote held events under the title "Truth to Power." At the RNC they did one day at the Rock and Roll Hall of Fame in Cleveland. In Philadelphia, they roganized three days of programming with installations from artists including Shepard Fairey and Keith Haring and music events featuring bands like The Black Eyed Peas.
Whether Rock the Vote has materially increased young voter registration and turnout is debatable.
The Center for Information & Research on Civic Learning & Engagement reported that in 2000, ten years after the group's founding, 9 percent fewer young people voted in the presidential election than had eight years earlier. But the importance of the youth vote is not in debate: Mitt Romney would have won the 2008 election if he had simply split the youth vote with Barack Obama.
To talk about Rock the Vote’s history and its current iteration we reached Heather Smith and Luis Calderin. She’s the former President of Rock The Vote and is now a board member of the organization. He just joined Rock The Vote as Vice-President of Marketing and Creative, after leaving the Bernie Sanders campaign.
Interview Highlights:
We’re going to start with one of the earliest PSA’s from 1990 where Madonna — wearing a bikini — is flanked by two male dancers in short shorts. She’s got a Marilyn Monroe look going on and is wrapped in an American flag.
https://www.youtube.com/watch?v=8BtM4AhVC-8
Smith: That video played on MTV, actually during "Yo! MTV Raps" to take us back. Young people watched it and they still remember it. I still remember it. That's how I first got registered to vote.
Calderin: Of course. I'm listening to that and I'm going back to when that came out. I was in high school and that had a huge impact on me. That video and MTV brought me in to the political landscape. Those PSAs coupled with the on-the-ground activation. I remember walking in Burlington, Vermont and the University of Vermont had a chapter set up with girls in the city hall park registering people to vote. They called me over and I saw the Rock The Vote banner. So I knew that because of MTV and the PSAs like Madonna's. It was really important at that time.
What is the modern 2016 equivalent of that for you, Luis? What are the kinds of thing you can do that can be the equivalent of what Madonna and MTV were doing back in 1990?
Calderin: In the early '90s, there was one channel where if you wanted to speak to young people, it was MTV. In 2016, there are hundreds of ways to communicate with and to young people. So is there one magic way to do it? No. The answer is no. It is about engaging all sorts of creatives, all sorts of musicians all sorts of DJs, producers, artists from the highest caliber of Hollywood film directors to kids making YouTube videos. I mean, a YouTube video can change the world.
https://www.youtube.com/watch?time_continue=6&v=aZoclr7yxRY
Heather, would you still describe Rock The Vote as being nonpartisan?
Smith: Yeah. Nonpartisan in that we never have, and I expect never will, endorse or support a particular candidate or political party. Our mission is to engage and educate and motivate young people to go, this is what I believe and this is what I stand for, and to stand up and use their voice. So telling them what to believe or who to vote for is kind of counter to our mission.
But your description of the truth to power event says that it's intended to elevate and illuminate the most pressing issues facing young people in the U.S. today, many of which sound like they're taken from the Democratic platform. So if you were getting more people to register and turn out to support Donald Trump, is that part of your mission as well?
Smith: Those issues are important to young people. That is what's motivating them and what's going on in their lives. To me that's not Democratic or Republican. That is about the 48 million young people in this country and the issues that they're facing. It would be a dream if Donald Trump and Hillary Clinton get out there on the campaign trail and start debating what they're going to do about these exact issues and who's going to best represent young people today. It is our vision and our hope that if young people engage and they get registered, if they start showing up, those issues have to get addressed. We would love to see all parties address it. If it happens to be that one party is doing a better job than another, that's on them. But we're going to keep showing up, keep registering people and keep pushing these issues until they are addressed and the lives of young people are taken seriously by those who we elect.
Candidate that I think wud be most sensitive to the very accomplishable goal and the other things that can/will help Black people is Sanders
— Killer Mike (@KillerMike) January 20, 2016
Luis, when you were working with Sen. Sanders and his campaign, the rapper Killer Mike got involved. What did that relationship teach you about what can happen when musicians get involved in the political process?
Calderin: Killer Mike on his own tweeted his endorsement or comment about the Senator. What I was able to do was sit with the Senator and say, there's a guy named Killer Mike who's very influential and a very intelligent person and he has said this about you online. Given the opportunity, we should try to connect with him.
You know, to say to a person who's running for president, there's a guy named Killer Mike and you should talk to him, seems sort of like a crazy thing to say. I was literally laughing out loud when I said it. What was really amazing about that campaign was the Senator's trust in people like myself and his willingness to have conversations with all sorts of folks. When we were able to put Killer Mike and the Senator together and have an open conversation around real issues and have a real talk around issues, that was one of my proudest moments. There was a camera crew there and they filmed it and put it out. The world was able to see two very intelligent men have a conversation about the future of this country.
Heather, in 2014, Rock The Vote put out a video for the midterm elections called Turn Out For What? The Washington Post found out that some people in that video including Lena Dunham, Whoopi Goldberg, Natasha Lyonne hadn't bothered to vote in the previous midterm elections. How did rock the vote react to that and is it really not important that you're practicing what you preach and that people have actually voted before they do PSAs?
Smith: They voted in that election and I think that's — it was part of our story actually. We are trying to reach people who maybe didn't sign up with the college Democrats or the college Republicans, who weren't growing up going to political protests and who registered the first day they turned 18. We're actually trying to find those who are on the edges a little bit and explain to them and motivate them to get engaged. So finding spokespeople and influencers and artists who can go out and say, hey look I didn't vote either, but I care about this stuff and I now know why it matters. I'm coming out this year.
A lot of those artists in that video shared that message and it's the same one we'll keep talking about and we'll keep bringing in folks to say, hey you might not think this matters but these issues are being decided by those we elect. And they're going to pay attention to those who show up. That's how we're going to get 48% turnout to 50% turnout to 52% turnout. We're going to keep reaching those on the edges with these folks who speak to them directly and share that message about why it really matters and why speaking truth to power includes showing up on election day, November 2016.