Larry Mantle and KPCC film critics Amy Nicholson, Andy Klein and Charles Solomon review this week’s releases, including "Blackhat," "Paddington," and "Little Accidents" and more. TGIFilmweek!
Filmweek: 'Blackhat,' 'Paddington,' and 'Little Accidents' and more
Larry Mantle and KPCC film critics Amy Nicholson, Andy Klein and Charles Solomon review this week’s releases, including "Blackhat," "Paddington," and "Little Accidents" and more. TGIFilmweek!
Guests:
Amy Nicholson , film critic for KPCC and chief film critic for LA Weekly
Andy Klein , film critic for KPCC and L.A. Times Community Paper Chain
Charles Solomon , film critic for KPCC, Animation Scoop and Animation Magazine
Blockbuster trailers: How the Internet and social media have changed movie marketing
With nearly a year to go until its blockbuster release, Star Wars VII already is enjoying a massively successful marketing campaign with more than 87 million YouTube views of its teaser trailer released by Disney in November. In 2014, it was the second most viewed trailer of the entire year, according to The Hollywood Reporter, just after the “50 Shades of Grey” trailer, which had a much longer run online.
Millions of eyeballs have also seen trailers of two other fan-favorite franchises: Jurassic World starring Chris Pratt and Terminator Genisys with Arnold Schwarzenegger. Those films are several months away, but the studios were pressured into early campaign launches both by the force of the Star Wars marketing beast and a leak of the Terminator trailer. The film blog HeyUGuys.com said the Star Wars trailer was a defining moment in 2014, adding: "Not only did the trailer views shoot up with terrifying speed but the delay between the inevitable parodies and breakdowns was far shorter than in previous years."
How has the Internet and social media changed movie marketing? How do you tease and sell a movie over the course of a year?
Guests:
Matt Brubaker , President of Theatrical and Theatrical Home Entertainment for Trailer Park, one of the top trailer producers in the industry; Trailer Park has won as Golden Trailer Awards every year since it’s inception in 15 years ago & countless Key Art Awards.
, Book editor of the Hollywood Reporter who also writes about trailers for THR; Contributor to recent book “75 Years of Marvel Comics: From the Golden Age to the Silver Screen