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Off-Ramp

Sit'n'Sleep's Shtick Switch Swings Sales

By Off-Ramp Staff
Published Aug 21, 2010

About the Show

Over 11 years and 570 episodes, John Rabe and Team Off-Ramp scoured SoCal for the people, places, and ideas whose stories needed to be told, and the show became a love-letter to Los Angeles. Now, John is sharing selections from the Off-Ramp vault to help you explore this imperfect paradise.

Funding provided by:

Corporation for Public Broadcasting

Listen 4:14
Sit'n'Sleep's Shtick Switch Swings Sales
Mark Lacter with interview with Off-Ramp's John Rabe about Sit'n'Sleep. After a dip in revenue, the mattress store switched ad strategies, retiring longtime harried accountant Irwin.

Why is this man (business writer Mark Lacter) smiling? He just got a good night's sleep and did an interview with Off-Ramp's John Rabe about Sit'n'Sleep. After a dip in revenue, the mattress store switched ad strategies, retiring longtime harried accountant Irwin.

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