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Civics & Democracy

Why Latino voters are rejecting both parties ahead of the midterms

Four people stand at their respective voting booths looking down towards the screens inside them. Their backs face the camera.
Angelenos cast their ballot at the Arroyo Seco Regional Library in Los Angeles, California on Nov. 5, 2024.
(
Zaydee Sanchez
/
LAist
)

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Topline:
Large support from Latino voters helped President Donald Trump win the 2024 election. But according to recent numbers from the Associated Press, about 6 in 10 Hispanic voters disapprove of Trump’s handling of the presidency and more than 7 in 10 disapprove of his performance on the economy.

The economy: Latino support for Trump in 2024 was largely driven by economic concerns. That's still the case now, according to Mike Madrid, Republican political consultant and author of The Latino Century: How America's Largest Minority is Transforming Democracy. He joined AirTalk, LAist 89.3's daily news show, to discuss what's driving voting behavior this time around.

“ One hundred percent of Latinos are affected by the economic crisis that's afflicting everybody right now, especially working-class people, of which Latinos make up the largest share,” he said.

Party dealignment: The Latino shift away from Trump and the Republican Party does not mean a shift towards Democrats. “Latinos really do not have confidence in either party, and it's manifesting in wider and wider swings in how they're voting,” Madrid said. “They're rejecting the parties in power, they're rejecting establishment politics, and we're witnessing the rise of an emergent Latino populism."

Immigration enforcement isn't a top priority: Madrid pointed out that even with increased ICE raids, immigration only comes in as the fifth most concerning issue for Latino voters, and a third of those Latino voters are in favor of deportations.

Listen to the full conversation:

Listen 10:54
Latino voters helped put Trump back in the White House. What’s their next move?

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