Campaigns backed by stadium and billboard companies have spent $3.4M on Inglewood’s election

This story first appeared on The LA Local.

There are still more than two months to go until the Nov. 3 election, and Inglewood’s stadiums and a billboard company have already dumped more than $3.4 million into ballot measure campaigns.

One campaign committee burned through more than $2.1 million of stadium money in the first six months of the year, according to campaign filings. A rival billboard-backed committee poured almost $1.3 million into its own campaign.

Inglewood locals are set to vote in the Nov. 3 election on a trio of ballot measures that would hike taxes on large event tickets, restrict commercial ads on public roads and provide nearly $400 million in property tax bonds to the school system. 

The stadium tax and commercial ad initiatives are framed around the needs of locals, and each could have real effects on city revenue streams and how Inglewood engages with stadium visitors.

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But campaign filings released by the city in response to a public records request show nearly all the funds for two competing campaigns have come from Hollywood Park, the Kia Forum and billboard company WOW Media. 

The expensive battle between WOW and the stadiums, who have video billboards of their own, essentially boils down to an advertising turf war, according to Ron Camhi, an attorney who works in commercial real estate and digital advertising.

“This is really a fight over scarce assets and access to millions of consumers attending some of the highest profile sports and entertainment events in the world,” Camhi said. 

Neither campaign responded to an interview request.

The ballot measures are partly the overflow of a year-long court fight over WOW’s growing fleet of video billboards and twisting kiosks. WOW scored a big win over the stadiums in that case earlier this summer.

Here’s a breakdown of the more than $3.4 million spent

Hollywood Park and the Kia Forum funded nearly all of a campaign committee called Neighbors for Beautiful Inglewood. Kevani, Inc., which operates a large billboard outside the Kia Forum, also pitched in $10,000 into the committee, documents say. 

The committee spent more than $2.1 million campaigning for the advertising measure in the first six months of the year, according to campaign finance documents.

The committee had more than $1.7 million left in its account as of June 30, according to the filings.

Check out the full campaign finance filing below.

460 – Neighbors for Beautiful Inglewood (Amendment) 4.26 – 6.26 (1)Download
WOW Media’s campaign committee, Inglewood Residents for Stadium Accountability, spent more than $1.3 million in the same six-month period to fight the advertising restrictions and promote the stadium tax increase.

At the end of June, the WOW-funded committee had just over $400,000 left in its account, according to filing documents. 

Check out the full campaign finance filing below.

460 – Inglewood Residents for Stadium Accountability 4.26-6.26 (1)Download