This story is free to read because readers choose to support LAist. If you find value in independent local reporting, make a donation to power our newsroom today.
Where to buy World Cup jerseys, flags and gear in Boyle Heights
Victoria Martinez sifts through a rack of jerseys inside Espacio 1839 on Jan. 16, 2026.
(
Laura Anaya-Morga
/
Boyle Heights Beat
)
This story appeared first on LA Local.
World Cup fever has arrived in Los Angeles, and fans everywhere are showing off their team pride with jerseys, hats, ponchos and other soccer-themed gear. Some are even dressing their pets in their favorite team’s colors.
Whether you’re looking for merch for your next watch party, family carne asada, or just want to be part of the World Cup energy, we’ve got you covered with Boyle Heights spots selling World Cup gear.
Deportes Prieto Inc.
Jerseys hang at Deportes Prieto.
(
Carol Martinez
/
Boyle Heights Beat
)
This family-owned sporting goods store has supplied sporting equipment and game-day uniforms to local schools for decades. Here, you can find a selection of World Cup merchandise, including authentic jerseys from multiple teams, character key chains, soccer-themed collared shirts, T-shirts and even World Cup beer mugs and Stanley cups. Tip: If the door appears closed, ring the doorbell for assistance.
Location: 1832 1st St, Los Angeles, CA 90033
Hours: Monday through Friday, 9:30 a.m. to 4:30 p.m. and Saturday, 9:30 a.m. to 4:30 p.m.
Prices: Jerseys are $50-$80
More information: Check them out on Instagram here.
Sponsored message
Boyle Heights Sports
A vendor sorts through soccer jerseys in Boyle Heights.
(
Jessica Perez
/
Boyle Heights Beat
)
Located under the bold red Giromex sign on Cesar Chavez Avenue packs a wide selection of World Cup merchandise into a small retail space. Find jerseys representing teams like Germany, USA, Argentina, Brazil, Portugal, and Korea. The shop also offers ponchos, hats, giant flags of multiple countries, and jerseys for young children. Accessories include World Cup-themed keychains, tumblers, car flags and plush eagle head pieces.
Location: 2114 E Cesar E Chavez Ave, Los Angeles, CA 90033
Hours: Open daily from 9 a.m. to 7 p.m.
Prices: Jerseys are $25 and up
More Information: Check them our on Instagram here or call (323) 239-5959
Espacio 1839
Espacio 1839 is popular for its jerseys, but the shop also carries a variety of other soccer memorabilia.
(
Carol Martinez
/
Boyle Heights Beat
)
For more than a decade, this shop has been a go-to for neighborhood goods, books and politically minded gifts. Co-owner Nico Aviña sells vintage soccer jerseys with custom touches, including phrases like “No one is illegal on stolen land” or “El fútbol es del pueblo.” Beyond jerseys, Espacio also offers soccer cleat keychains from various international clubs, vintage team patches, and even VHS tapes and DVDs featuring World Cup legends and match-ups from the late 1950s to the early 1990s.
Sponsored message
El Mercadito
World Cup merchandise at El Mercadito.
(
Carol Martinez
/
Boyle Heights Beat
)
El Mercado de Los Angeles, better known as El Mercadito, is a one-stop shop for everything from shampoo and spices to snacks and sandals. Vendors are also capitalizing on World Cup fever, stocked with soccer jerseys ranging from traditional team kits to split-design jerseys featuring two teams, and colorful jerseys with images of the Virgen de Guadalupe. Merchandise stalls also offer soccer-themed children’s onesies, miniature flags, noisemakers and even soccer gear for your pets.
Location: 3425 1st St, Los Angeles, CA 90063
Hours: Monday through Thursday, 10 a.m. to 8 p.m., and Friday through Sunday, 9 a.m. to 9 p.m.
Prices: Jerseys are $20 and up
You come to LAist because you want independent reporting and trustworthy local information. Our newsroom doesn’t answer to shareholders looking to turn a profit. Instead, we answer to you and our connected community. We are free to tell the full truth, to hold power to account without fear or favor, and to follow facts wherever they lead. Our only loyalty is to our audiences and our mission: to inform, engage, and strengthen our community.
Right now, LAist has lost $1.7M in annual funding due to Congress clawing back money already approved. The support we receive from readers like you will determine how fully our newsroom can continue informing, serving, and strengthening Southern California.
If this story helped you today, please become a monthly member today to help sustain this mission. It just takes 1 minute to donate below.
Your tax-deductible donation keeps LAist independent and accessible to everyone.
Right now, LAist has lost $1.7M in annual funding due to Congress clawing back money already approved. The support we receive from readers like you will determine how fully our newsroom can continue informing, serving, and strengthening Southern California.
If this story helped you today, please become a monthly member today to help sustain this mission. It just takes 1 minute to donate below.
Your tax-deductible donation keeps LAist independent and accessible to everyone.
Senior Vice President News, Editor in Chief
