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South Pasadena finally has a bookstore. Step inside Outpost Books
Nicole Novembrino is the owner of the new bookshop Outpost Books that opened in South Pasadena in September
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Laura Dux
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LAist
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Tucked away between a massage spa and pet wash on Fair Oaks Avenue is South Pasadena’s only new and used independent bookstore.
Outpost Books opened in September. And the name sets the tone for the just-under-1,000-square-foot space.
“I wanted it to feel obviously cozy [like] a bookstore,” said owner Nicole Novembrino. But also “like a trading post, where you just stop along the road, and there's stuff everywhere.”
The back of the shop's tiny "Kids Corral" where Outpost Books plans to have weekly story readings.
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Laura Dux
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LAist
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Inside, custom corral doors open to a mural of a desert sunset. Hand-drawn signs guide you to each genre. Novembrino selects the books herself, from bestsellers to history books, including those that honor Route 66 — which Fair Oaks is part of. Some of the used books come from a local retirement home. The stickers for sale are for causes she supports such as keeping national parks public. A donation box to keep wild horses and burros free sits by the cash register.
How road trips shaped the store
Novembrino signed the lease in August and spent weekends road-tripping across Arizona gathering art to fill out the space. The western vibe is inspired by her childhood road trips from Southern California to New Mexico, where her mom grew up.
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Novembrino got the corral doors custom made from a craftsman in Texas
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Laura Dux
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LAist
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Why South Pasadena — and the rent worry
Novembrino picked South Pasadena because the city didn’t have a bookstore, but she’s aware of how difficult it is to run a small business. Nearby, longtime children's toy store Dinosaur Farm said in a September social media post a rent hike could lead to the shop shutting down.
“That's the one thing when you own a business is making rent. I hope not to feel that fear, but it's a very real thing,” Novembrino said.
Novembrino had her fiancé designed several of the stickers found in the shop
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Laura Dux
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LAist
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A line out the door on opening day
So far, so good. On opening day, she was shocked to see a long line out the door, having done little outreach and promotion beforehand. Turns out, a South Pasadena social media influencer caught wind of the shop and posted about its grand opening date.
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“I've gotten thank-yous for opening,” Novembrino, who lives in El Monte, said. “They're just excited to have a bookstore. I wasn't expecting that.”
Outpost Books is planning for its first events later this season, including kids' corral storytimes and book clubs. Novembrino is still settling into the dream of finally running a bookshop.
As for her second dream, that’s opening up a donkey rescue.
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You come to LAist because you want independent reporting and trustworthy local information. Our nonprofit newsroom doesn’t answer to shareholders looking to turn a profit. Instead, we answer to you and our communities. We are free to follow facts wherever they lead and to hold power to account without fear or favor. Our only loyalty is to our readers and listeners and our mission: to inform, engage, and strengthen Southern California’s communities.
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