Forget swiping: How pitch decks are saving LA’s exhausted singles

This story first appeared on The LA Local.

It’s Thursday night at Eastwood Bar in Koreatown, and the place is packed with about 300 people chatting under sparkling disco lights. Haystacks, wooden guitars and retro beer signs decorate the space. In the center, a metal stool holds a Mac laptop, and a big screen displays a visual sales presentation, or pitch deck. A beaming young woman steps to the mic and begins her slideshow pitch. But she’s not selling anything. She’s trying to get someone in the audience to date her friend.

This is Pitch-A-Friend Los Angeles, one of LA’s hottest dating events, where singles looking for a match rely on a good friend with great slideshow skills as their wingman.

The goal is to connect people to dates in real life, but the unique concept also allows singles to see their friends say nice things about them in creative ways, Pitch-A-Friend Los Angeles organizer Jackson Wise told The LA Local.

“I get to see best friends kind of hype each other up and talk about their friends’ characteristics and sometimes that’s not always spoken,” Wise said. He added that he often notices the friend being pitched sitting in the audience and getting teary-eyed from all the encouragement.

Wise began the LA offshoot of Pitch-A-Friend nearly two years ago. The original event began in Philadelphia. After spending several years struggling in LA’s notoriously difficult dating scene, Wise scrolled past the Instagram account for a Philly-hosted event of Pitch-A-Friend. “I reached out to them, and they said I should start it in Los Angeles,” Wise recalled.

He said his LA offshoot was not very successful early on, drawing small crowds. But he kept at it, relying on social media and word of mouth to grow the event, which now draws crowds in the hundreds.

Pitch-A-Friend Los Angeles leader Jackson Wise opens the night at Eastwood Bar in Koreatown.

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Cristabell Fierros

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The LA Local

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What is Pitch-A-Friend?

The concept is simple: Instead of single people promoting themselves on a dating app, their friends do it for them, live, in front of a room full of strangers. Each presenter gets four to five minutes and a slide deck, usually made in Canva or Google Slides, to show off a single friend’s best qualities, quirks and what they’re looking for. Singles in the crowd who like what they see can find that person afterward, in the room or through the Hooked Up app.

The LA Local got a front-row seat to an LGBTQ+ singles event at Pitch-A-Friend Los Angeles. Here’s how it went down.

Half an hour before presentations, Wise made sure all participating friends were signed up. He checked that their five-minute Canva or Google Slides decks were good to go. Soon after, he energized the crowd with lively announcements like: “At the end of every presentation, I get, ‘Hey, I didn’t meet anybody.’ My first question is, ‘Did you talk to anybody?’ It’s usually no.”

Then he encouraged everyone to scan the QR code for the Hooked Up app or to break out of their circles, mingle and help their friends connect. He introduced stickers to help direct singles on queer night: green for women or friends, red for men and white for both or nonbinary.

Among the crowd was Elektra Armenta. “We don’t really get many mixers or dating events for queer folks in LA. So, I was really excited to be here, to experience all of us,” Armenta said.

The first presenter used colorful and playful multimedia slides to hype up her 23-year-old gay male roommate as someone who is intelligent, supportive and attentive and, above all, has a gift for listening.

Next, two young women took to the stage to introduce their accomplished friend, a 35-year-old retired three-time Olympian now thriving in tech at LA28. “Lauren is looking for something serious,” one of them declared. Someone in the crowd shouted back, “Yeah, we don’t play.”

As the night went on, each presenter was greeted with cheers and applause for their creativity, thoroughness and appreciation of their friends’ achievements. More importantly, singles were finding potential matches.

“Getting to know people through their friends is actually a really special experience,” first-time attendee Brex Garay told The LA Local. “It’s been really impressive to see people’s creative sides on pitching their friends.”