Inventors pitch products to the Infomercial King

The Windshield Wonder, the PedEgg, and the GoDuster are just a few of the products A. J. Khubani has marketed into household brands with relentless TV ads. Khubani is the chief executive of Telebrands and known as the "infomercial king." The king held court Wednesday in Los Angeles as more than 30 inventors from across the country pitched their concepts and creations.

A room on the 18th Floor of the LAX Marriott was jam-packed with people convinced that their product is the next big thing. Michelle Reuven of Lakewood thought it was her "Hair Therapy Wrap"

"It's a cordless heated turban, you heat it in microwave in 90 seconds, and you put your conditioner on your hair, so it's for deep conditioning treatments, for scalp treatments," she said.

Arthur Killian came in from Sandusky, Ohio, with his own car door to demonstrate his "Glare Zapper."

"It's a revolutionary new product specifically designed to prevent that uncomfortable and unsafe headlight glare from distracting you in your exterior mirrors when you're driving your vehicle at night- time," Killian rattled off, sounding just like a commercial. " The good thing is, it only costs 20 bucks."

Joseph Berto has been driving around the western United States in a horse trailer to market his "Shake'n Fork" - a battery-powered pitchfork for cleaning horse stables. He'd like to downsize it for use in cat litter boxes.

"It can't vibrate because the vibrations would simply break the manure or the kitty pooh apart," he explained. "So you had to have something that was going to do exactly the motion that the human does, which is to loft it in the air and as it comes back down, it falls through the tines, and the remainder - the pooh - is what you would throw away. Try to say that with a straight face."

Keeping a straight face was only one of the goals of the inventors as they entered the next room. There, each inventor got 5 minutes to pitch their product to Infomercial King AJ Khubani and 3 other judges. Janet Feil of Kerman in California's Central Valley was a little nervous as she began to sell her "Snazzy Sun Float."

"If you're one of the 22 million Americans that suntan yearly, then I'm sure you've experienced the frustration of lying face down on a float," she said, sticking to her pitch script. "You're always turning your head from side to side to make your neck stop hurting? Well, you won't have to do that with the Snazzy Sun Float."

The mild-mannered Khubani offered encouragement - and a reality check.

"There is a seasonality aspect of it because normally people only sun tan in the summer," he explained. "It's a bit challenging for our business model to sell seasonal products, but it's definitely an interesting product, and I think we're gonna think about it."

The bell sounded and signaled the end of Janet Feil's 5 minutes. Afterwards, she said the Snazzy Sun Float was her first invention, born of economic necessity.

"I've been a customer service rep for over ten years, lost my job in October 2008, and have been looking for work ever since," Feil said. "So unemployment's almost done."

That's why Feil hopes she's invented the next big thing.