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Food

3 sisters, mashed potatoes and a cinnamon roll the internet went wild for — oh, and where to find it

Photo of a truck next to a pop-up business. The pop-up business had a banner titled "Ooey Gooey Cinnamon Rolls." Another banner, on top of a table, has a label saying "The Little Sugarplum."
The Little Sugarplum pop-up.
(
Courtesy Jenna Agpaoa
)

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Listen 11:50
The Little Sugarplum: The sisterhood of the traveling cinnamon roll
Guest: Jenna Agpaoa, one of the owners of The Little Sugarplum, a baked goods pop-up.

What makes The Little Sugarplum special? Three sisters started the traveling pop-up bakery, each with a different role in running it. There’s the medical student-turned-baker, the hospitality worker-turned-marketer, and the blackjack dealer-turned-accountant.

What else? Their cinnamon rolls, which have become the main attraction, include a variety of rotating flavors like strawberry shortcake, matcha, coffee and ... mashed potatoes. Yeah, you read that right.

About the owners

Jenna Agpaoa grew up with her two sisters in Valley Center, a city in San Diego County, where their passion for baked goods began to take shape.

The Amish cinnamon roll

Soon after starting the bakery, their content went viral after sharing a recipe for a traditional Amish cinnamon roll, which notably uses mashed potatoes as an ingredient. They learned the recipe from an old neighbor growing up, who was Pennsylvania Dutch, a group descended from German-speaking immigrants from the 17th and 18th centuries.

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Now you can find them vending all across Southern California, including at places like Ubefest and 626 Night Market.

Their fall flavor menu

They offer other baked goods in addition to cinnamon rolls, including cookies, brownies and bread.

Various images of cinnamon rolls and a list of different cinnamon roll flavors with a pink background
The Little Sugarplum's fall menu.
(
Courtesy The Little Sugarplum Bakery
)

How to visit

  • Address: They release their vending schedule on their website and Instagram.
  • Cost: Their OG Classic Amish Cinnamon Roll costs $10 each, with specialty flavors at $12 each.

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