After the LA fires, false narratives on social media impacted state policy

When Chad Comey's five-story condo building burned down in the Palisades Fire early last year, all that was left was the parking garage, a brick and stucco wall, and a few charred trees. Comey's street is now full of empty lots stretching up into the green hills.

Comey is a musician and caretaker for his two disabled parents. In the past year, they've moved five times, not wanting to overstay their welcome with friends and family, while looking for a wheelchair-accessible apartment to rent.

" I think we have a right to be angry," Comey says. "I am housed, but I am homeless."

He says some people on social media try to minimize the pain of fire survivors. "People who are trying to reduce our anger do not understand what it feels like to be homeless," he says.

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Comey says some social media posts about the fire play to anger and rage, and they don't always contain accurate information. " In today's day and age on social media, one kernel of truth can be spun off into reels and rage bait," he says. "There's a lot of that."

In the aftermath of the Los Angeles fires, misinformation spread almost as fast as the flames. Some of these false narratives on social media, especially about water, have had a direct impact on California policy, legal and water experts tell NPR.

Comey, 32, got most of his news about the fires from traditional news sources like the Los Angeles Times and LAist, and he still relies on those outlets for information about the fires' aftermath. But more than half of Americans get at least some of their news from social media, according to Pew Research.

Thirty-one people died in the fires in the Palisades and Altadena neighborhoods. An area roughly three times the size of Manhattan burned.

False narratives can distract from how best to respond to these kinds of disasters, says Max Boykoff, a University of Colorado Boulder environmental studies professor who studies media and climate change. " These are tactics to muddy the waters of public discussions," he says.

A portion of the Palisades fire burned in the hills of Los Angeles last January. After the fires, misinformation on social media had an impact on state policy.

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Misinformation derails a solution for misinformation

One example of false narratives having an impact was the fate of something called Senate Bill 549, says Julia Stein, deputy director for the Emmett Institute on Climate Change and the Environment at UCLA School of Law.

Senate Bill 549 (SB 549), which was first introduced last February, would have done two things. It would have helped local governments get money to build transit-oriented development and low-income housing. And, it would have allowed for the creation of a central hub to manage LA's post-fire recovery. The hub was the recommendation of an independent panel of experts and local leaders.

Last summer, incorrect narratives about the bill spread quickly on social media. A key false narrative was that SB 549 would result in an influx of new, high-density affordable housing in areas impacted by the fires.

Spencer Pratt, a podcaster and former reality TV star who lost his home in the Palisades Fire, made a TikTok video about the bill, which he shared with his more than 2 million followers. In the video, Pratt says he consulted AI chatbots about the legislation. He says that the bill grants "LA County authority to purchase fire destroyed lots for minimal cost and convert them into low income housing."

Pratt also says the bill would "force low-income housing mandates." Pratt's TikTok video received over 286,000 views. Other influencers made videos and posts on X with similar messages.

The bill would not have led to more low-income housing in the Palisades, Stein says. It was designed to finance transit-oriented development for areas within half a mile of "major transit stop" as defined by California law. Those include a rail or bus rapid transit station, or a ferry terminal. The Palisades, a neighborhood near the ocean and in the Santa Monica mountains, is not near a "major transit stop."

"You have injected this narrative that what this bill is trying to do is build dense, affordable housing and big apartment buildings in the Palisades," Stein says. "Even though the bill wouldn't have done those things."

In an emailed statement to NPR, Spencer Pratt wrote, "Pacific Palisades is a multi-generational family town with rich history and character. SB 549 would drastically change the Palisades and other wildfire disaster areas by allowing government to purchase fire damaged lots and bank them for affordable housing. In the aftermath of the greatest tragedy of our lives, we just want the Palisades to be what it once was."

While SB 549 did grant the proposed central hub the ability to purchase fire-affected land at a fair price, the bill imposed no requirement that such land be used for affordable housing.

Pratt's representative, Kyell Thomas, wrote in an email, "AI is not an ongoing source of information for him."

A sign in the Palisades marks a protest a year after the LA fires. There's a widespread lack of trust with state and local agencies amongst many fire survivors.

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Pratt posted his video on TikTok on July 15. On July 16, the bill's author, California state Sen. Ben Allen, paused the bill. Allen's office received hundreds of calls and emails. The office normally receives a few dozen calls for a hot-topic bill.

" I'm all for community engagement and public participation," Stein says, "but, in this case, folks were reacting to information that was factually incorrect."

Allen wrote in an email to NPR, "The absence of good journalism, along with misreads of the bill, allowed false narratives to spin around on the internet, which then impacted AI-generated descriptions of the bill, which people unfortunately turn to for information now. It hampered our ability to have a productive conversation on the matter."

He added, "I have no plans to move SB 549 forward."

The aftermath of the Palisades Fire is seen on an impacted stretch of the Pacific Coast Highway.

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Stein provided academic research to the expert panel that recommended LA make a central recovery hub after the fires, also called the "rebuilding authority." She says the delay in creating this centralized authority because of the pausing of the bill is unfortunate. The central hub was meant to be a "single point of accountability" and information for residents who lost their homes in the fires.

"Right now," Stein says, "folks don't know where to turn."

Better fact-checking is important

There's widespread lack of trust with state and local agencies among many fire survivors, says Jake Levine, whose mom lost her home in the Palisades Fire. Levine, a former climate and energy director at the National Security Council and former adviser to a fire rebuild nonprofit, is running for Congress in a district that includes the Palisades. 

Some of that mistrust may be justified, Levine says. The Los Angeles Times recently published an investigation that found that the Los Angeles Fire Department deleted and revised drafts of a key report after the fires, changing words like "failures" to "primary challenges." The Los Angeles Fire Department did not respond to a request for comment.

"I think one of the reasons why people are looking for information from all sorts of sources is because the normal institutional sources that we rely on have allowed there to be a bit of a vacuum in terms of official and reliable information," Levine says.

Levine hopes that in the future, more state, local and federal government agencies can share information directly with residents about things like air quality after fires, so that residents don't have to rely on nonprofit or commercial apps that sometimes have inaccurate information.

Boykoff says another solution is for news organizations to maintain robust fact-checking. He says as more people use AI to get information, many people are "not really tracking back to what the original sourcing is," Boykoff wrote in an email. "And so, in that new environment, there is much higher potential for mis and disinformation."

Addressing misinformation is particularly important, he says, as climate change increases the frequency and intensity of disasters.
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