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The company behind Coldplay 'kiss cam' scandal scores a Hollywood connection
A fan holds up a sign during a kiss cam segment in the game between the Philadelphia Phillies and the Los Angeles Angels at Citizens Bank Park on July 18 in Philadelphia.
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Tibrina Hobson
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Getty Images
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Topline:
Astronomer, the company that went viral after a “kiss cam” at a Coldplay concert captured two of their executives involved in an alleged affair, has released a video to manage the PR fallout. It features actress-turned-wellness guru Gwyneth Paltrow as its "very temporary" spokesperson.
Gwyneth Paltrow and Chris Martin at an event in Beverly Hills months before their "conscious uncoupling."
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Kevin Mazur
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Getty Images
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Why Gwyneth Paltrow: Paltrow is famously the ex-spouse of Coldplay lead singer Chris Martin. When the former couple, who share two children, announced their split in 2014 they called it a "conscious uncoupling," which also spurred a pop-culture reaction.
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Thank you for your interest in Astronomer. pic.twitter.com/WtxEegbAMY
— Astronomer (@astronomerio) July 25, 2025
What’s the backstory: The AI startup's CEO and its head of human resources quickly and aggressively decoupled after they were caught embracing on the “kiss cam." That prompted Martin to remark, “Either they’re having an affair, or they’re just very shy.”
That moment has since spawned a billion memes and think pieces.
What happened to the two employees: According to Astronomer, both employees have since parted ways with the company.
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