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The Brief

The most important stories for you to know today
  • Why are clowns everywhere? We explore...
    A group of five people stand on stage looking out at the audience. In the center is a bald man wearing a black tank top lifting his arm and shining a flashlight out towards the audience.
    Chad Damiani performs his opening act at Stand Up and Clown at the The Elysian on Nov. 25, 2024, in Los Angeles.

    Topline:

    Clowns are everywhere in the shadow of Hollywood. As the mainstream entertainment industry enters a new era, after the Writers and Screen Actors Guild strikes and with the use of A.I. on the rise, performers and creators are looking to an ancient, absurd and human art form.

    Why it matters: A surprising performance art has taken off in Los Angeles — clowning — against the backdrop of an entertainment industry that is quickly losing its working class. We dive into the stories of award-winning independent filmmaker Vera Drew and clown performer and teacher Chad Damiani to understand why this art form is resonating with so many people today.

    Read on.... for the full story, and listen to the Imperfect Paradise episode below, or wherever you get your podcasts.

    Right now, clowns are experiencing a cultural moment. You’ve seen the memes.

    A video game character from "Animal Crossing" looks into a mirror and sees a cartoonish clown.
    "Imperfect Paradise" host Antonia Cereijido's favorite clown meme.

    You’ve read the Paper Magazine interview where pop sensation Chappell Roan says “I’ll show you a clown, if you want to see a clown!” when describing her iconic makeup look. Maybe you even bought a harlequin print cardigan during the height of the clowncore aesthetic trend in 2022. And, post-election, clowns are also showing up as descriptors of our political moment.

    If anything, the clown cultural moment is only getting bigger and bigger. And if clown is everywhere right now, its contemporary center is arguably right here in L.A. More specifically, The Elysian Theater in Frogtown, where clowns are teaching classes, workshopping shows, and looking for a change from the grind of Hollywood.

    A marquee with text that reads "7:30 THANKS BUT NO THANKS../ 8:30 IAN BUILDS A SHOW/ 9:30 STAND UP & CLOWN."
    The marquee at The Elysian on Monday, Nov. 25, 2024 in Los Angeles, CA.
    (
    Carlin Stiehl
    /
    LAist
    )

    Let me break it down for you.

    La La Land? More like Clown Town

    First things first: clowns are a centuries old theatrical symbol of foolishness, naiveté, that can be used to question power and institutions. That makes the artistic practice sound incredibly high-brow, but I need you to picture Lucille Ball, Jim Carrey, or Beetlejuice. It’s a highly skilled form of comedy that really utilizes physicality — pure, honest, commitment to the bit.

    So, it makes sense that here in Hollywood — an industry town currently ravaged by productions shutting down during the pandemic, the Screen Actors Guild and Writers Guild of America strikes last summer, ever-increasing usage of AI, more and more adaptations of existing IP and fewer original works, productions leaving California all together, and the seeming destruction of a working class in entertainment — writers and performers would turn to clown.

    Three people on stage wearing layered winter clothing.
    FLWLS performs at Stand Up and Clown at the The Elysian on Monday, Nov. 25, 2024 in Los Angeles, CA.
    (
    Carlin Stiehl
    /
    LAist
    )

    It’s an art form that’s grounded in humanity…and absurdity.

    I myself turned to clown in 2022 after signing up for The Elysian’s mailing list. One upcoming class that winter was called “Clowns on Acid: Eating Your Panties.” I was sold. After finishing grad school with a degree in journalism in May of 2020, I was feeling a bit…dissuaded and lost. Years of academic rigor followed by navigating a rapidly changing field in a world that was not the one promised to me as a young adult? Tough! I wanted to embrace the absurdity, reconnect with my theater kid roots, and try something new.

    So I let longtime clown and performance artist, the incredibly tall and beautiful Kira Nova, lead me and a small group of fellow wannabe clowns into the mountains as the start of a weekend clown intensive. I was particularly taken in by a (now deleted) ten minute video she had posted on Instagram shortly prior to the workshop, wherein she described wanting to break Americans “out of the matrix” — a world dominated by capitalism, created by a dearth of arts education and funding.

    That’s a sentiment echoed by Chad Damiani, a well-known clown teacher and performer in the scene.

    From professional screenwriter to father of clowns

    After teaching one of his incredibly popular workshops at The Elysian, the charismatic and almost professorial Damiani said, “ clown tends to exist at times when there are people with great power who need to be taken down a few notches or institutions that seem to be completely suffocating a culture.”

    A man with a gray beard and mustached wearing a black tank top sticking his tongue out and looking up.
    Chad Damiani does his warmup exercises before Stand Up and Clown at the The Elysian on Monday, Nov. 25, 2024 in Los Angeles, CA.
    (
    Carlin Stiehl
    /
    LAist
    )

    Think court jesters, or even Charlie Chaplin in The Great Dictator. Damiani says that “clowns can go in and their job is to break all the rules and show you that the system, the institution, is actually a lie.”

    Damiani’s career has ranged from editorial assistant to an announcer for World Championship Wrestling. Eventually, he landed in L.A. as a working screenwriter, taking improv classes in the evenings. That is, until he and his writing partner JP Levin sold a movie pitch based on the popular mobile phone app, Fruit Ninja.

    The film never got made.

    “There's no denying what we've become. We are so part of the system,” said Damiani, reflecting on the experience of writing and pitching the Fruit Ninja movie.

    The failure of that film is what led him to be “all in on clown.”

    “I had this fruitful, amazing life at night, performing these experimental shows…And it became harder and harder to ignore how much happier I was at the things that I was making no money doing," Damiani said.

    A bald man wearing a black tank top stands on stage and shines a flashlight at an audience member.
    Chad Damiani performs an opening monologue at Stand Up and Clown at the The Elysian on Monday, Nov. 25, 2024 in Los Angeles, CA.
    (
    Carlin Stiehl
    /
    LAist
    )

    This clown ethos also extends beyond live performance.

    "The People’s Joker" rises

    Filmmaker, writer, and comedy editor Vera Drew is the epitome of clown in her debut feature film, The People’s Joker.

    A woman wearing a navy dress and long black socks stands on a bed with a red curtain behind her and a window to the left of frame.
    Filmmaker Vera Drew inside her apartment on Wednesday, Nov. 27, 2024 in Pasadena, CA.
    (
    Carlin Stiehl
    /
    LAist
    )

    After years of working in comedy as an editor on everything from The Eric Andre Show to Who Is America, Drew was ready for a change. She says she was starting to feel “compartmentalized to being in this very straight cis guy dominated comedy circle” and was ready to lean into sincerity rather than irony.

    During the lockdowns in 2020, as Drew was experimenting with makeup and clown aesthetics, Todd Phillip’s Joker became a comfort film. She says it felt like watching her own story, and jokes that she’s seen it “8,000 times.”

    This led to the creation of a feature length Joker parody in Drew’s idiosyncratic, alt-comedy style, and enlisted the help of hundreds of artists from around the world to provide animation ranging from CG to rotoscope. The result, The People’s Joker, is a kaleidoscopic queer coming-of-age story that reimagines the Joker as a trans woman, and functions as a takedown of comedy institutions like Saturday Night Live and the improv school Upright Citizens Brigade.

    A strongly worded letter from Warner Bros., the studio that owns the DC Comics intellectual property (and is infamously known for throwing finished films in the trash for tax write-offs), attempted to shut down distribution of Drew’s film.

    But clowns beat the system: The People’s Joker was ultimately acquired by a small film distributor and has played in theaters, received a physical release, and is also streaming online. And Vera Drew just won Best Breakthrough Director at the Gotham Awards. You can't keep a clown down.

    All this to say, in a world where it’s becoming easier and easier to get swallowed up by machines, to remove human touch and connection from art and our day to day lives….Vera Drew and Chad Damiani’s work affirms the necessity of clowns to our moment: making crude jokes, but also asking us to think outside the frameworks of our current systems.

    To hear our full exploration of clowning, listen to the Imperfect Paradise episode below.

    Imperfect Paradise Main Tile
    Listen 48:18
    A surprising performance art has taken off in Los Angeles – clowning – against the backdrop of an entertainment industry that has barely recovered after a lengthy strike. Imperfect Paradise host Antonia Cereijido and producer Victoria Alejandro look into the rise of clown culture in L.A., how Hollywood actors, writers and other creators found their way to it, and ask why this art form is resonating now.
    Hollywood’s flopping, send in the clowns
    A surprising performance art has taken off in Los Angeles – clowning – against the backdrop of an entertainment industry that has barely recovered after a lengthy strike. Imperfect Paradise host Antonia Cereijido and producer Victoria Alejandro look into the rise of clown culture in L.A., how Hollywood actors, writers and other creators found their way to it, and ask why this art form is resonating now.

  • A Compton-born coffee pop-up thrives in a Guisados
    A man with medium skin tone, wearing a beige short-sleeve shirt, sits at a table on a patio next to a window as he looks towards the street.
    Pablomanuel Maldonado, owner of the Caffeinated Cart, poses for a portrait at Guisados in Pasadena.

    Topline:

    Local taco chain Guisados partnered with the Caffeinated Cart to bring its coffee to the people of Pasadena in a space where owner Pablomanuel Maldonado can chat up his customers and serve his Latino-inspired signature coffees.

    About the drinks: Nearly all of his drinks have names in Spanish, a nod to his Mexican roots. By far his best seller is the “Cereal Killer,” a cinnamon brown sugar latte with a cereal garnish, where customers can choose between Cocoa Puffs or Cap’N Crunch Crunch Berries.

    The backstory: The Caffeinated Cart began in 2020 when Maldonado started selling bottled lattes in his hometown of Compton before eventually popping up at local markets like Angel City Market and the Beach Flea.

    Read on... for more on the Caffeinated Cart.

    This story first appeared on The LA Local.

    Just inches away from where workers warm up handmade tortillas at Guisados in Pasadena, Pablomanuel Maldonado puts the finishing touches on different drinks before calling out to his customers.

    “Provecho,” Maldonado, owner of coffee pop-up the Caffeinated Cart, says to each customer before quickly redirecting his attention to the next, treating each one like he’s known them for years.

    Local taco chain Guisados partnered with the Caffeinated Cart to bring its coffee to the people of Pasadena in a space where Maldonado can chat up his customers and serve his Latino-inspired signature coffees. 

    Nearly all of his drinks have names in Spanish, a nod to his Mexican roots. By far his best seller is the “Cereal Killer,” a cinnamon brown sugar latte with a cereal garnish, where customers can choose between Cocoa Puffs or Cap’N Crunch Crunch Berries. 

    Coffee pours over a cup filled with cereal.
    Pablomanuel Maldonado, owner of the Caffeinated Cart, prepares a Cereal Killer at Guisados in Pasadena, Calif. on Mar. 4, 2026.
    (
    Isaac Ceja
    /
    The LA Local
    )

    Though he’s only been operating at this location for the past three weeks, small touches — like Virgen de Guadalupe candles, a new coffee blend from local roaster Picaresca and a shiny new drink menu on the wall — make his corner of the restaurant feel welcoming.

    “For the first time, I don’t feel tired. I feel mentally at peace, and it’s like, ‘Damn, this is what I love doing,’ you know?” Maldonado told The LA Local. “I get excited to come here. I get excited to get out of bed.” 

    Maldonado recently transitioned from working full-time at Bristol Farms during the week and doing coffee pop-ups on weekends to serving coffee full-time at Guisados.

    The Caffeinated Cart began in 2020 when Maldonado started selling bottled lattes in his hometown of Compton before eventually popping up at local markets like Angel City Market and the Beach Flea

    Only a couple of years after he started, Maldonado was selling out at the pop-ups.  Today, he has over 23,000 followers on Instagram.

    Maldonado’s partnership with Guisados began in 2025 via an Instagram story when owner Armando De La Torre Jr. put out a call for coffee pop-ups at his Guisados location in Long Beach. 

    An iced coffee cup topped with cereal sits on a wooden table.
    A photo illustration of the Caffeinated Cart’s most popular drink the Cereal Killer, a cinnamon brown sugar latte with a cereal garnish, at Guisados in Pasadena, Calif. on Mar. 4, 2026.
    (
    Isaac Ceja
    /
    The LA Local
    )

    After connecting with De La Torre, Maldonado began popping up outside the Long Beach location for six months. But Maldonado said permitting issues with the city’s Health Department forced him to stop. 

    Nearly a year after their initial collaboration, De La Torre invited Maldonado to Pasadena to show off the space he had in mind for him, but the Caffeinated Cart owner had mixed emotions. 

    Maldonado was concerned about going to Pasadena and leaving behind the community and regular customers he had in Long Beach, but he was excited by the idea of finally having a physical space, even if it wasn’t completely his own.

    A man with medium skin tone, wearing a short-sleeve shirt, hugs a woman, wearing a denim jacket, inside a restaurant.
    Pablomanuel Maldonado, owner of the Caffeinated Cart, hugs his former boss who visited him at his new coffee residency at Guisados in Pasadena, Calif. on Mar. 4, 2026.
    (
    Isaac Ceja
    /
    The LA Local
    )

    “We’re in a world where… everybody gatekeeps and then everybody stops each other from growing, and coffee’s been so welcoming, man,” Maldonado said. “The community I’ve built around me has just been so welcoming, and a lot of people just truly do trust us.”

    Leo Abularach, co-owner of Picaresca in Boyle Heights, has been a longtime supporter of the Caffeinated Cart. He told The LA Local that he loaned Maldonado over $3,000 worth of equipment to help him get started. Abularach even let him use his business delivery service, so Maldonado would no longer have to run to the store for things like extra milk.

    “He has always been there for Picaresca. He is part of our family,” Abularach said of Maldonado. “He is one of the kindest people I’ve ever met, and I think his personality is one of the reasons why people love the Caffeinated Cart.”

    A man with medium skin tone, wearing a short sleeve shirt, pours coffee beans into a machine.
    Pablomanuel Maldonado, owner of the Caffeinated Cart, pours coffee beans into a grinder at Guisados in Pasadena, Calif. on Mar. 4, 2026.
    (
    Isaac Ceja
    /
    The LA Local
    )

    Customers Adriana Acevedo and Eilene Gonzalez saw the Caffeinated Cart on TikTok. When they realized it was around the corner from their workplace, they decided to give it a try.

    “It’s amazing. It tastes really good. Like, no notes. Amazing,” Acevedo said after finally trying the coffee in real life on a recent Wednesday morning. 

    “Yeah, for first timers, now I think we’re going to be returners,” Gonzalez added with a laugh. 

    A man with medium skin tone smiles behind a counter in front of coffee equipment as he tends to two women on the other side of the counter.
    Pablomanuel Maldonado, right, talks with customers Adriana Acevedo, left, and Eilene Gonzalez, centert, at the Caffeinated Cart inside of Guisados in Pasadena, Calif. on Mar. 4, 2026.
    (
    Isaac Ceja
    /
    The LA Local
    )

    The two praised the welcoming service offered by Maldonado, and after Acevedo mentioned she loves caffeine, Maldonado even gave her an additional shot.

    “I’m all about making it affordable. I don’t charge extra for alternative milks. You want extra shots? Bro, get extra shots. I’m not going to charge you extra,” Maldonado said. 

    “We’re all for the people,” he said. “We want to make sure people can still come back and not have to feel like ‘Was the $7 coffee worth it?’”

    Though it was only a Wednesday, customers kept trickling in, keeping him busy throughout his shift, and even Maldonado’s old boss from Bristol Farms, Dina Urquilla, came to support. 

    Maldonado said he’s still saving to open up his own shop in the future, but for now, he says he looks forward to making coffee every day in his corner of Pasadena.

    A close up of a book with a sticker "El Carrito Cafeindao" and a design stands next to a candle and a knitted sunflower behind a glass.
    A view of some of the trinkets at the Caffeinated Cart inside of Guisados in Pasadena, Calif. on Mar. 4, 2026.
    (
    Isaac Ceja
    /
    The LA Local
    )

  • Sponsored message
  • Highs to reach 80s and 90s
    Altadena to see a high of 81 degrees.

    QUICK FACTS

    • Today’s weather: Sunny, partly cloudy some areas
    • Beaches: Mid-60s to low 70s
    • Mountains: Mid-70s to low 80s
    • Inland:  82 to 89 degrees
    • Warnings and advisories: Extreme Heat Watch Sunday morning through Tuesday evening in Coachella Valley

      What to expect: Some morning clouds followed by a sunny afternoon. Temperatures to reach the mid-80s for some areas and up into the triple digits in some parts of Coachella Valley.

      Read on ... for where it's going to be the warmest today.

      QUICK FACTS

      • Today’s weather: Sunny, partly cloudy some areas
      • Beaches: Mid-60s to low 70s
      • Mountains: Mid-70s to low 80s
      • Inland:  82 to 89 degrees
      • Warnings and advisories: Extreme Heat Watch Sunday morning through Tuesday evening in Coachella Valley

      Warm temperatures are on tap again today as we head into a toasty weekend with temps set to reach the triple digits in desert communities.

      L.A. County beaches will see daytime highs from 67 to 72 degrees. It'll be between 69 and 76 degrees along the Orange County coast. More inland areas like downtown L.A., Hollywood and Anaheim will see temperatures from 75 to 81 degrees.

      Meanwhile, the valleys will see varying temperatures. Areas closer to the coast will see highs from 78 to 83 degrees, and further inland, temps will stay in the upper 80s, up to 89 degrees.

      Meanwhile in Coachella Valley, temperatures will rise to 101 to 106 degrees.

      Looking ahead to the weekend, the valleys will reach the 90s for Mother's Day, up to 100 degrees in the Antelope Valley too. Come Sunday, an Extreme Heat Warning kicks in for the Coachella Valley, where temperatures will stay in the low 100s, with up to 109 degrees possible. Make sure to stay hydrated!

    • Free fares this weekend
      A silver-colored train with yellow trims is seen in motion through a station. To the left, there's an escalator above which a sign reads "Exit." Above the train, there's a sign that reads Wilshire/La Brea.
      Before today, the D Line ran until Koreatown, largely parallel to the B Line.

      Topline:

      The first phase of the Los Angeles Metro D Line extension opens today, with the public able to start riding to the three new stations at 12:30 p.m.

      The new stops: The three new Wilshire Boulevard stops are located at La Brea and Fairfax avenues and La Cienega Boulevard. The first phase of the extension will stretch D Line service from downtown L.A. to Beverly Hills. Before today, the D Line ran until Koreatown, largely parallel to the B Line.

      Free fares: The entire Metro system — including bus, rail, bike share and Metro Micro — will be free starting Friday morning through early morning Monday. If you’re using Metro Bike Share, make sure to input the code 050826.

      Celebrations at the new stations: KCRW DJs and food vendors will be at each of the new stations and the Western Avenue station in Koreatown. Throughout May and June, there will be activations at the new stations, including salsa dancing and basket weaving classes.

      More to come: Two additional extensions of the D Line, currently forecast to open in 2027, will add four additional stations through Beverly Hills, Century City and Westwood Village.

    • Community support can't fix permit delays
      Three people with light skin tone stand in front of the Gu Grocery storefront in Chinatown. In the center, a woman in a dark shirt with Chinese characters stands between an older woman on the left, wearing a striped sleeveless top, and an older man on the right, wearing a gray polo shirt. Behind them is a takeout window with green tile, a "pick-up" sign, and the Gu Grocery mushroom logo above the window. The space appears complete but not yet open.
      Jessica Wang (center) stands with her mother, Peggy (left), and father, Willie Wang (right), at the Gu Grocery storefront in Chinatown.

      Topline:

      Jessica Wang has been waiting nearly two years for the City of Los Angeles to approve permits for Gu Grocery, a Chinese-Taiwanese grocery store and community hub in Chinatown.

      Why it matters: In a neighborhood where half of residents are low-income and one in five are seniors 65 and older, Chinatown has lost multiple grocery stores in recent years — including its last two full-service markets in 2019 and Yue Wa Market in fall 2024. Gu Grocery would be the first to offer EBT-eligible prepared foods, filling a critical gap for seniors and low-income families who rely on walking to shop.

      Why now: Wang launched a GoFundMe campaign in mid-April after spending more than $200,000 on a buildout, permits and rent on a space she can't operate. The community response was swift — 134 donors raised nearly $12,000 in two weeks — but money can't solve her core problem: she's still waiting for at least seven final city inspections with no opening date in sight.

      What's next: Wang hopes to open by Father's Day — her general contractor dad's birthday — with a phased approach: prepared foods only through a takeout window, then slowly stocking shelves as revenue allows.

      Jessica Wang has experienced delay after delay for nearly two years as she tried to open Gu Grocery in Chinatown. Her father, a contractor, had told her it would take nine months.

      Instead, she says, there have been issues with city permits, inspectors, inaccurate information, illness and wayward appliance installers which have pushed things back.

      The community didn't take nearly as long. In two weeks, 134 donors contributed nearly $12,000 to keep Wang afloat. But money can't solve her problem — she still needs the city's approval to open the doors.

      Wang signed the lease at the end of 2023, envisioning a Chinese-Taiwanese grocery store and community hub where seniors could use EBT to buy fresh tofu, where kids from nearby elementary schools could stop by after class, and where her mother, Peggy, could teach neighbors how to make their grandmother's pickles.

      Now, more than two years into a five-year lease, and nearly out of money after paying for permits, buildout, and rent on a space she can't operate, Wang launched a GoFundMe campaign a few weeks ago. The response showed the community believes in Gu Grocery and wants to see it succeed. But she's still waiting for at least seven final inspections by the city before she can open.

      The story of Gu

      The name "Gu" carries layered meaning: the character 菇 means "mushroom" in Chinese, a traditional symbol of prosperity, while the sound "gu" also means "auntie" in Mandarin — honoring intergenerational caretakers. Wang's mission for the space is to provide a place to purchase Chinese-Taiwanese pantry staples and prepared foods, and to host community workshops.

      The communal aspect is central to Wang's vision of social entrepreneurship, not solely focused on profit. In addition to workshops, Gu Grocery plans to accept EBT and offer senior discounts for those on fixed incomes.

      "I wanted a space where I could share knowledge and share culture and also just learn from the community," Wang said.

      Ultimately, she hopes to convert the store into a worker-owned co-op.

      Wang grew up in the San Gabriel Valley and worked as a pastry chef at San Francisco's State Bird Provisions before a pre-diabetic diagnosis at age 29 prompted her return to L.A. She began volunteering with API Forward Movement, a local nonprofit focused on health equity and food access in AAPI communities, and saw firsthand the need during COVID food distributions at L.A. State Historic Park.

      Chinatown had lost its last two full-service grocery stores in 2019. Last fall, the neighborhood lost another: Yue Wa Market, a small produce shop that had served residents for 18 years before rising rent and pandemic losses forced it to shut its doors. The closures hit especially hard in a neighborhood where, according to American Community Survey data, half of the residents are low-income and one in five are seniors 65 and older — many of whom rely on walking to shop.

      Two women with light skin tone smile while serving customers at their Gu Grocery farmer's market booth under a white tent. The woman on the left wears white with a red collar, and the woman on the right wears black. Multiple customers of varying ages, including children, stand at the counter looking at baked goods displayed in the case.
      Jessica Wang (center, in black) and her mother Peggy (left, in white and red) smile while serving customers at a farmer's market pop-up for Gu Grocery.
      (
      Daniel Nguyen
      /
      Courtesy Gu Grocery
      )

      Permitting woes

      Much of bringing Gu Grocery to reality has been made possible by support from Wang's friends and family. Her father, Willie Wang, serves as her general contractor. When plans were submitted to the city in March 2024, he told her the buildout would take nine months if everything went smoothly.

      Instead, she’s experienced delays from all directions, from slow bureaucracy, to issues with contractors. A hood installation contractor rescheduled multiple times, she said, then doubled his price the day before a rescheduled appointment. Drywall contractors said their workers had been detained by ICE and never returned.

      The process hasn't just taken time — it's been expensive. One inspector approved a makeup air unit for the kitchen hood system, she said, only to have a senior inspector overturn the decision and order a complete replacement at nearly $6,000. Her father paid out of pocket — even as he was recovering from March surgery to remove a cancerous lung growth.

      "Who would have thought that something an inspector asked us to do would be completely overturned by another inspector?" Wang said. "That's just so wild."

      LAist has reached out to the city's Department of Building Services for comment but has not heard back.

      The financial toll

      Wang estimates she's spent more than $200,000 so far — more than $100,000 on buildout and permits alone, plus a full year of rent on a space she can't operate, equipment, insurance and taxes.

      She draws no income from Gu Grocery. To cover personal expenses, she teaches fermentation workshops through her other business, Picklepickle, though that work has been inconsistent lately. Her health insurance doubled this year. The GoFundMe money, she said, is a "rainy day fund" in case she needs it to pay future bills.

      The financial strain has touched her entire family. Her mother, who received a small inheritance when Wang's grandparents died, got scammed late last year trying to grow that money to help with the store. Targeted through online ads, she was convinced by an "investment tutor" based in Taiwan to hand over cash to a stranger in a parking lot.

      "I didn't realize this would become part of what it's like to have aging parents in the age of technology," Wang said. "But it's scary how they get targeted."

      Addressing Chinatown's needs

      Once Gu Grocery opens, it won't operate as a full-service market — there won't be a meat counter. Instead, it will function like a corner store with a focus on healthy prepared foods: butter mochi, sesame noodles and daily congee.

      "Something that Chinatown has never had was prepared food that is EBT eligible," Wang said.

      In 2020, Wang surveyed seniors through API Forward Movement's Tai Chi fitness program to understand their shopping habits following the closure of local grocery stores. Many told her they now ride the bus to Super King on San Fernando Road in Glendale, nearly 5 miles away, for produce deals, or rely on family members to drive them to 99 Ranch in Alhambra. Some grow their own food in gardening plots, Wang said, "but they can't produce everything they need."

      Three people with light skin tone stand in front of a colorfully tiled wall inside Gu Grocery, holding up signs. In the center, a woman holds a sign reading "gu gu loves you" above her head. On the left, a man holds a green mushroom-shaped sign with Chinese characters. On the right, a woman holds a yellow mushroom-shaped sign with Chinese characters.
      Willie Wang (left), Jessica Wang (center), and Peggy Wang (right) pose inside Gu Grocery. The signs display the store's values in both English and Chinese — Willie's reads "body health" and Peggy's reads "mushroom auntie," playing on the dual meaning of "gu."
      (
      Daniel Nguyen
      /
      Courtesy Gu Grocery
      )

      The community response

      When she launched her Go FundMe in mid-April, she was overwhelmed by the response. "I have a hard time asking for help," said Wang. "So actually receiving help, it's very moving."

      The donors range from former pop-up customers and friends to a range of assorted well-wishers — a musician who had her food once at an event, fellow food business owners, farmer's market regulars and even her insurance agent.

      "The generosity is beyond my expectations," Wang said. "Some of these people only had my food once. People are showing their support truly in a personal way and really believing in the vision."

      The GoFundMe money helps Wang stay "afloat for now," but she's had to rethink her opening strategy. She won't be able to afford full inventory when she opens. Instead, she plans a phased opening: prepared foods only, served through a takeout window, then using revenue to slowly stock shelves with the retail items she originally envisioned.

      The community raised more than $14,000 in three weeks. After nearly two years of delays, Wang is still waiting for permits. She hopes to open by Father's Day — her general contractor dad's birthday. But she's learned to expect the unexpected.

      Many donors sent her direct messages saying simply: "We got this, Jess, we got you."