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Podcasts Take Two
Why the McWrap and its 9 ingredients are vital to McDonald's future
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Jul 8, 2013
Listen • 6:31
Why the McWrap and its 9 ingredients are vital to McDonald's future
Bloomberg Businessweek reporter Susan Berfield got an inside look at McDonald's test kitchen, which spent nearly two years focus-grouping the new product. She joins Take Two with her story.
A McDonald's fast food parlor remains closed during a unions' strike that blocks the approaches to the capital, on November 20, 2012 in Buenos Aires. A general strike was called Tuesday by the working unions opposing the government of President Cristina Fernandez de Kirchner to protest against the taxes on wages.
A McDonald's in Buenos Aires.
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JUAN MABROMATA/AFP/Getty Images
)

Bloomberg Businessweek reporter Susan Berfield got an inside look at McDonald's test kitchen, which spent nearly two years focus-grouping the new product. She joins Take Two with her story.

Some time ago, McDonald's realized it had a "freshness" problem. Its younger customers, age 18 to 32, were opting for fresher, seemingly healthier options from competitors like Subway and Chipotle. So in April of this year, McDonald's debuted the McWrap. Bloomberg Businessweek reporter Susan Berfield got an inside look at McDonald's test kitchen, which spent nearly two years focus-grouping the new product. She joins Take Two with her story.