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Take Two

Why have Americans fallen out of love with orange juice?

By Take Two Staff
Published Feb 27, 2014
Cartons of Tropicana orange juice lie in a grocery store display December 1, 2004 in Niles, Illinois.
Tropicana orange juice.
(
Tim Boyle/Getty Images
)

Take Two translates the day’s headlines for Southern California, making sense of the news and cultural events that affect our lives. Produced by Southern California Public Radio and broadcast from October 2012 – June 2021. Hosted by A Martinez.

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Why have Americans fallen out of love with orange juice?

What's your beverage of choice for breakfast? Coffee, tea or a jumbo energy drink? Well, it used to be that most people included orange juice in that list, but sales of orange juice have been dropping off to their lowest level in 15 years.

So what gives? Why is orange juice getting squeezed out? Roberto Ferdman recently wrote all about the decline of OJ for the digital magazine, Quartz.