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Podcasts Take Two
Why have Americans fallen out of love with orange juice?
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Feb 27, 2014
Listen • 4:53
Why have Americans fallen out of love with orange juice?
It used to be that most people included orange juice in their list of favorite beverages, but sales of orange juice have been dropping off to their lowest level in 15 years.
Cartons of Tropicana orange juice lie in a grocery store display December 1, 2004 in Niles, Illinois.
Tropicana orange juice.
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Tim Boyle/Getty Images
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It used to be that most people included orange juice in their list of favorite beverages, but sales of orange juice have been dropping off to their lowest level in 15 years.

What's your beverage of choice for breakfast? Coffee, tea or a jumbo energy drink? Well, it used to be that most people included orange juice in that list, but sales of orange juice have been dropping off to their lowest level in 15 years.

So what gives? Why is orange juice getting squeezed out? Roberto Ferdman recently wrote all about the decline of OJ for the digital magazine, Quartz.