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Take Two

What's behind the success and popularity of the Vine app?

By Take Two Staff
Published Feb 20, 2013
The new Vine app is seen on an iPhone.
The new Vine app is seen on an iPhone.
(
Michelle Lanz/KPCC
)

Take Two translates the day’s headlines for Southern California, making sense of the news and cultural events that affect our lives. Produced by Southern California Public Radio and broadcast from October 2012 – June 2021. Hosted by A Martinez.

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Listen 6:12
What's behind the success and popularity of the Vine app?

Meet Vine. The mobile app is a cross between YouTube and Instagram and it lets users create and post six second video clips. Vine debuted less than a month ago but it's already being used for commercials and movie releases.

It's even suffered from a porn scandal. Here with more on Vine is Angela Watercutter, who covers pop culture for Wired.