Take Two translates the day’s headlines for Southern California, making sense of the news and cultural events that affect our lives. Produced by Southern California Public Radio and broadcast from October 2012 – June 2021. Hosted by A Martinez.
Early this week the Wall St. Journal reported a story that, based on a variety of unnamed sources, surmised that Apple Computer might soon be Apple Automotive.
Fanboyz and girlz of the Cupertino firm have long dreamed of an iCar. But would, could, should Apple actually get into the often hairy, and generally low-margin business of building cars.
Car critic Susan Carpenter says yes. And no.
No, because it's very difficult to make a great car. Sure Apple has container ships full of cash and no shortage of great design minds. Still, it's tough.
Yes, because if anyone can build a great (probably electric) car, it's Apple.
But, when pressed, Carpenter says the best outcome would be what she sees as a kind of super-group. Or, a super-duo anyway. If Apple and Tesla were to partner on building a full line of electric vehicles that would be - and there's really no other word - awesome.