Sure, it's not an Olympic Gold Medal or the Heisman Trophy, but being on a Wheaties box is a pretty big athletic honor.
The latest honoree is a 26-year-old, motocross phenom. Ryan Dungey has been riding dirt bikes since he was five, and he's just the kind of champ a sport looking to build an audience can use - handsome, warm, unassuming and just a nice guy. He is, after all, from Minnesota.
Our Wheel Thing guide, motor critic Susan Carpenter, met Dungey in the cereal aisle of an Orange County Target store, and they talked about the rigors of the indoor, dirt-racing sport of Supercross, Dungey's childhood dreams of being on a Wheaties box, and what it takes to speed around a track filled with hills, dales and obstacles, while trying to avoid colliding with 19 other racers.