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Take Two

The Wheel Thing: Car makers find marketing tool in video games

The new Ford GT won't be out until next year, but gamers can drive it in the latest version of the racing game, Forza Motorsport
The new Ford GT won't be out until next year, but gamers can drive it in the latest version of the racing game, Forza Motorsport
(
Microsoft
)

Take Two translates the day’s headlines for Southern California, making sense of the news and cultural events that affect our lives. Produced by Southern California Public Radio and broadcast from October 2012 – June 2021. Hosted by A Martinez.

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The Wheel Thing: Car makers find marketing tool in video games

Think E3, the big video game conference, and think masses of quasi-nerdy gamers drooling over ultra-high def screens.  

They're ecstatic over shoot-em ups, wild about battling demons in fantasy worlds, and aching to explore the edges of space.

And they're nuts about racing cars.

As the OC Register's Susan Carpenter tells us, car companies now see video games as an important arrow in their marketing quiver, and they're hustling to make deals with video game producers.

Read Susan's OC Register story.