This Sunday is the biggest night in film the Oscars, but what the losers are walking away with is raising some plucked eyebrows.
"These are the bags that are gifted to the nominees who lose," says Michelle Dalton Tyree from Fashion Trends Daily. "This year's bag is worth over $232,000."
Included are perks like a trip to Lake Como, Italy and various plastic surgery treatments, and they are delivered to stars in the days after the awards ceremony.
But the Academy of Motion Picture Arts and Sciences has not been responsible for these bags since 2006; that year, it voted to end handing them out for worries over paying the taxes on the gifts.
"Enter Distinctive Assets, the company that creates, curates, markets and distributes these bags," says Tyree. "The starting fee to have your product included in these bags is $4,000."
Getting your product in the hands of celebrities can be a great marketing tool, she says.
But in 2015, the Academy warned the company to stop using language like, "Everyone Wins at the Oscars! Nominee Gift Bags," which made it seem the bags came from the organization itself.
Last week, it followed through on that threat by filing a lawsuit against Distinctive Assets.
"The Academy also it said it wasn't happy with the contents, either," says Tyree, "and didn't want to be associated with the bags."
It said in its filings, "Press about the 2016 gift bags has focused on the less-than-wholesome nature of some of the products."
Inside this year's swag bags are items like a pot vaporizer and adult products.
Tyree weighs in on whether this lawsuit could stop this year's bags before they leave the red carpet.