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Take Two

The future of Variety after its $25 million sale to Penske Media Corp

By Take Two Staff
Published Oct 10, 2012
The 107-year-old Hollywood trade magazine has finally been sold, to the publisher who owns competing Deadline.com. The reported $25-million price tag has been called a "fire sale."
The 107-year-old Hollywood trade magazine has finally been sold, to the publisher who owns competing Deadline.com. The reported $25-million price tag has been called a "fire sale."

Take Two translates the day’s headlines for Southern California, making sense of the news and cultural events that affect our lives. Produced by Southern California Public Radio and broadcast from October 2012 – June 2021. Hosted by A Martinez.

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The future of Variety after its $25 million sale to Penske Media Corp

If the words "feevee," "cleffer" and "chopsocky" mean anything to you, there's a good chance you read Variety.

The show biz trade publication has a new owner, Penske Media Corporation, which bought Variety yesterday for $25 million.

For more on the sale and what it means for the trade rag's future, we're joined by Brooks Barnes. He's a media reporter for the New York Times.