There's an ongoing battle for culture in China, and it's being fought with museums. There's a sock museum, a concrete museum — even a watermelon museum. Chinese day-trippers are now spoiled for choices and, last year, a new museum opened its doors there almost every day.

"China's cultural scene has certainly flourished in recent years from art, to music and, of course, museums," reports BBC's Martin Patience. "Curator Cheng Guoqin says part of the reason the government supports the opening of new museums is that it improves the country's image."

Read the full story: China's museum boom hatches roast duck tribute