A new social network called Ello has caught the internet by storm.

It was originally created in response to frustration from the LGBT community that Facebook required people to use their real name instead of, for example, their drag queen name. 

"It's an ad-free, design-focused, social network that promises they're never going to mine and sell your data to third-party advertisers," says Gizmodo writer Leslie Horn. "It's hipster-informed." 

Instead of just having one set of friends like Facebook, Ello separates friends from what it calls "noise." 

"Friends are your actual friends and 'noise' would be maybe people you don't not want to friend, but you're not interested in what they have to say," says Horn.

And, it's been getting a lot of attention, Horn says.

"The reason maybe you would join it is out of curiosity, out being fed up with Facebook, not want to see ads, being sick of a lot of the noise on Facebook... so you want to try something different," Horn says. "However, this is not the first time we've seen a new social network try to take on Facebook or take on Twitter."

Horn says she doesn't see Ello as more than a passing trend.