Take Two translates the day’s headlines for Southern California, making sense of the news and cultural events that affect our lives. Produced by Southern California Public Radio and broadcast from October 2012 – June 2021. Hosted by A Martinez.
New NBA TV deal is a cash injection for league and players
SAN ANTONIO, TX - JUNE 08: NBA Commissioner Adam Silver speaks to the media prior to Game Two of the 2014 NBA Finals between the San Antonio Spurs and the Miami Heat at the AT&T Center on June 8, 2014 in San Antonio, Texas. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Chris Covatta/Getty Images)
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New NBA TV deal is a cash injection for league and players
The NBA announced yesterday a new TV deal with ESPN-ABC and Turner Sports. With two seasons to go under it's current television contract, the new contract will run for an extra nine years and is worth more than $2.6 billion a year.
That nearly triples what the NBA currently makes off of TV and digital rights.
Howard Beck, NBA National Columnist for the Bleacher Report, joins Take Two to talk about what this cash injection means for the companies and fans.