Sponsored message
Audience-funded nonprofit news
radio tower icon laist logo
Next Up:
0:00
0:00
Subscribe
  • Listen Now Playing Listen

Lowrider Magazine's founder remembered for his place in Chicano history

(
J Jakobson / Flickr
)

Take Two translates the day’s headlines for Southern California, making sense of the news and cultural events that affect our lives. Produced by Southern California Public Radio and broadcast from October 2012 – June 2021. Hosted by A Martinez.

Get LA News Updates Daily

We brief you on what you need to know about L.A. today.
A row of graphics payment types: Visa, MasterCard, Apple Pay and PayPal, and  below a lock with Secure Payment text to the right

Sonny Madrid, the founder of Lowrider Magazine, died last month after a battle with cancer. He was 70.

The magazine he founded in 1977 was the first publication to chronicle and celebrate lowrider car culture in California. Beyond the tricked-out cars and pin-ups on the covers, the magazine played a role in the Chicano civil rights movement too.

Denise Sandoval, Professor of Chicano Studies at Cal State Northridge, joined Take Two to talk about Lowrider Magazine and Sonny Madrid's legacy.

To hear the full interview with Denise Sandoval, click the link above.