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Take Two

Jason Collins's coming out could be a big win for Nike

By Take Two Staff
Published Apr 30, 2013
Jason Collins #98 of the Washington Wizards rebounds against the Chicago Bulls at the United Center on April 17, 2013 in Chicago, Illinois.
Jason Collins #98 of the Washington Wizards rebounds against the Chicago Bulls at the United Center on April 17, 2013 in Chicago, Illinois.
(
Jonathan Daniel/Getty Images
)

Take Two translates the day’s headlines for Southern California, making sense of the news and cultural events that affect our lives. Produced by Southern California Public Radio and broadcast from October 2012 – June 2021. Hosted by A Martinez.

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Jason Collins's coming out could be a big win for Nike

Jason Collins's coming out was exciting for Jack Davis, but it's also exciting for Nike. The LGBT community's buying power is reportedly worth almost $800 million.

Nike sponsors Collins, and last June, the company held its first ever LGBT sports summit. That means this news could be a slam dunk for Nike.

Joining us for more is ESPN commentator LZ Granderson.