Support for LAist comes from
Become a sponsor
Audience-funded nonprofit news
Donate
Stay Connected

LAist is part of Southern California Public Radio, a member-supported public media network.

Audience-funded nonprofit news
Listen
Donate
Podcasts Take Two
Jason Collins's coming out could be a big win for Nike
solid orange rectangular banner
()
Take Two Logo
Apr 30, 2013
Listen • 7:05
Jason Collins's coming out could be a big win for Nike
Jason Collins's coming out was exciting for Jack Davis, but it's also exciting for Nike. The LGBT community's buying power is reportedly worth almost $800 million.
Jason Collins #98 of the Washington Wizards rebounds against the Chicago Bulls at the United Center on April 17, 2013 in Chicago, Illinois.
Jason Collins #98 of the Washington Wizards rebounds against the Chicago Bulls at the United Center on April 17, 2013 in Chicago, Illinois.
(
Jonathan Daniel/Getty Images
)

Jason Collins's coming out was exciting for Jack Davis, but it's also exciting for Nike. The LGBT community's buying power is reportedly worth almost $800 million.

Jason Collins's coming out was exciting for Jack Davis, but it's also exciting for Nike. The LGBT community's buying power is reportedly worth almost $800 million.

Nike sponsors Collins, and last June, the company held its first ever LGBT sports summit. That means this news could be a slam dunk for Nike.

Joining us for more is ESPN commentator LZ Granderson.