On Tuesday, hundreds of mourners turned out for a service in the San Fernando Valley for the singer Ariel Camacho, who died last week in a car accident in Sinaloa, Mexico.
Camacho led the popular Norteño group Los Plebes del Rancho and developed a strong following in the US.
He was part of a wave of new, young musicians who were bicultural and pioneered a new, hybrid sound, said Leila Cobo, Billboard's executive director of content and programming for Latin music. "He sang corridos and also romantic stuff and that's part of his appeal," said Cobo.
Camacho's hit, El Karma, from his new album drew millions of viewers online.