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Take Two

How the brain creates the 'buzz' needed to spread ideas

By Take Two Staff
Published Jul 9, 2013
Psychologists report for the first time that the temporoparietal junction (TPJ) and dorsomedial prefrontal cortex (DMPFC) brain regions are associated with the successful spread of ideas, often called 'buzz.'
Psychologists report for the first time that the temporoparietal junction (TPJ) and dorsomedial prefrontal cortex (DMPFC) brain regions are associated with the successful spread of ideas, often called 'buzz.'
(
Matthew Lieberman/UCLA
)

Take Two translates the day’s headlines for Southern California, making sense of the news and cultural events that affect our lives. Produced by Southern California Public Radio and broadcast from October 2012 – June 2021. Hosted by A Martinez.

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How the brain creates the 'buzz' needed to spread ideas

When you post a story to your Facebook page, or forward a funny meme, what's going through your head? Researchers at UCLA have been searching for the answer to that elusive question of why people share ideas or why things get "buzz."

Matthew Lieberman, professor of psychology and of psychiatry at UCLA and author of the upcoming book "Social: Why Our Brains Are Wired to Connect," joins the show to explain.