Think the musician who rules the Internet is Queen Bey? Nope. Turns out Shakira runs the online empire.

The Colombian singer has become the first celebrity to gain more than 100 million fans on Facebook, which is more than any fan page except for Facebook itself.

The Wall Street Journal's technology writer Jeff Elder told A Martinez that she surpasses artists like Lady Gaga and Madonna because of her global appeal.

"Only 11 percent of her Facebook fans are in the U.S.," says Elder. He explains that Shakira's Colombian nationality, belly-dancing prowess and Lebanese father all make her loved by many cultures.

It helps that Shakira has a team of two people and a supervisor who are dedicated social media gurus. They post in English, Spanish, German, French and more to make sure that she connects with her fans around the world.

There is a lesson for all of us in her success: She garners attention online because she doesn't just show herself looking polished and happy. Shakira posts content that demonstrates her vulnerability, too.

"She posts photos of her in the studio looking surprisingly unglamorous," says Elder. "I think people want that. They want that personal access to somebody who seems remote and so far away."

It's a strategy that pays off. While she gets people's attention with these posts, her page also becomes a platform to showcase her new videos, sell merchandise and promote music.

For Shakira, Facebook has become a clever tool to increase her brand and her own stardom. Want in on the party? You can follow her here.